quick start to captioning
DESCRIPTION
Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. Register for this webinar to learn about: - Accessibility laws and compliance - How to create closed captions - Getting the right captions format - Emerging formats for HTML5 and mobile - Using the universal captions plugin - Video player compatibility - Working with lecture capture and video platforms - How to edit closed captions after they have been processed - Translation and multilingual subtitlesTRANSCRIPT
1
Quick Start to Captioning November 12, 2013 at 2:00pm ET
Presenter Josh Miller [email protected] Tel: (617) 764-5189 x102
Follow on Twitter: #3PlayCaptioning www.3playmedia.com twitter: @3playmedia
Type questions in the window during the presentation This presentation is being recorded and will be
available for replay
Agenda
‣ Introduction to captioning ‣ Overview of captioning services ‣ Quick start guide ‣ Q&A
2
What Are Captions?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
3
What Are Captions?
Terminology
‣ Captioning vs. Transcription
4
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
5
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
6
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
7
How Are Captions Used?
8
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
9
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
10
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
11
Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
CVAA ‣ Applies to content that airs on TV + Internet
12
CVAA Timeline ‣ Phased In: All prerecorded programming that is
not edited for Internet distribution
‣ Phased In: Live & near-live programming originally broadcast on television.
‣ Sep 30, 2013: Prerecorded programming that is edited for Internet distribution.
‣ Mar 30, 2014: Archival programming (45 days)
‣ Mar 30, 2015: Archival programming (30 days)
‣ Mar 30, 2016: Archival programming (15 days)
13
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million related to hearing)
‣ U.S.: 11% of higher ed students have a disability
‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)
14
Benefits
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
15
Caption Formats
16
SRT YouTube and other web players
DFXP Flash players
SCC iPods, iTunes, DVD encoding
SAMI Windows Media
QT QuickTime
STL DVD Studio Pro
CPT.XML Captionate
SBV YouTube
RT Real Media
WebVTT Emerging HTML5
Custom XML Custom formats
Custom Text Custom formats
SRT Example
Emerging standards for HTML5
About 3Play Media
17
‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA
About 3Play Media
18
‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers in higher ed, media & entertainment,
enterprise, government
Overview of 3Play Media Services
19
Captioning Transcription Automated Transcript Alignment
Translation Interactive Search Tools
Integrations / API
Accuracy and Quality
20
Multi-Step Human Review Process
‣ More efficient, cost-effective ‣ >99% accuracy ‣ All work done in USA ‣ Consistent transcription standards
Editing Captions
21
‣ Each word linked to video/audio ‣ Edits instantly propagate to all output files ‣ No reprocessing is necessary ‣ Find & replace
Customer Support
22
“3Play Media’s transcription service enables T-Mobile to meet fast approaching deadlines and deliver high quality closed captions. The support team is very responsive and show that they care about the quality and efficiency of their services. I highly recommend 3Play Media to video publishers looking for professional transcription services with a partner that is easy to do business with.” Josh Rowin, T-Mobile
“Working with 3Play Media has been an ease and a joy. As a person who deals with technology, I do not look for a perfect service or product because I don't think such a thing exists. What's important is the customer service you get, and 3Play just plain rocks when it comes to helping out. In terms of tech, they are cutting edge and have a great UI for editing captions on the fly.” Josh Harder, University of Wisconsin
Account Setup
23
Users and billing ‣ Multi-user support ‣ Control user permissions/access ‣ Billing: credit card or invoicing Security ‣ Secure web-based system (https) ‣ Unique API keys and FTP credentials
Flexible Upload Options
24
Platform Integrations
25
Video Player / Platform Integrations
Automated Transcript Alignment
26
Already have a transcript?
Final Output
27
‣ Many formats available for download ‣ Indefinite storage of transcript and caption files ‣ Unlimited downloads
Translation
28
‣ Integrated translation to many languages
‣ Choose from 3 quality levels
Captions Plugin
29
‣ Works with most video players
‣ Searchable ‣ SEO boost
‣ Customizable ‣ Supports multiple
languages
Interactive Transcript
30
CaptionsForYouTube.com
31
The easiest way to add captions for YouTube
Q&A
32
Josh Miller 3Play Media [email protected] +1.617.764.5189 X102
QUESTIONS?
Video Tutorials, FAQs, Webinars, How-To Guides:
http://www.3playmedia.com/how-it-works/overview/
Support: http://support.3playmedia.com
YouTube: http://www.captionsforyoutube.com