quick start to captioning 2/5/2015
TRANSCRIPT
Quick Start to CaptioningFebruary 5, 2015 at 2:00pm ET
Lily Bond
Marketing Manager
3Play Media
www.3playmedia.com
twitter: @3playmedia
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presentation
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Agenda
‣ Captioning basics
‣ Benefits
‣ Accessibility laws
‣ Captioning services & tools
‣ Q&A
What Are Captions?
3
Text that has been time-synchronized with the media
What Are Captions?
Captions convey all spoken content and sound effects
What Are Captions?
5
Originated in the early 1980s for broadcast TV
Terminology
6
‣ Captions vs. Transcript
Terminology
7
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Real-Time
Caption Formats
SRT
Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420
SCC
Example
How to Associate Captions with
Video‣ Sidecar file
‣ Encode captions with video
‣ Open captions (burned in)
Benefits‣ Accessibility for hard of hearing
48 MillionAmericans with hearing loss
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Of people who use captions
don’t have hearing disability
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
97%Of users said searchable
transcripts enhanced experience
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
7.3%Increase in views
from captions
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
50%Students who use
transcripts for study guides
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
Benefits‣ Accessibility for hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Interactive video search
‣ SEO: more inbound traffic
‣ Reusability
‣ Translation to foreign languages
‣ May be required by law
Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix case: What is a “place of public accommodation”?
‣ Pending cases: Time Warner, FedEx
Accessibility LawsRehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal funding
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix case: What is a “place of public accommodation”?
‣ Pending cases: Time Warner, FedEx
CVAA
‣ Covers Internet content that aired on TV
‣ Includes video clips
‣ Copyright owner bears responsibility
FCC Standards for Caption Quality‣ Caption accuracy
– Must match spoken words to fullest extent possible and include non-verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content
About 3Play Media
2
3
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
About 3Play Media‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher education, government, corporate, & media
3Play Media’s Goal: Simplify the
ProcessOnline Account System
Fast + Reliable Turnaround
Automated Workflows
50+ Caption Formats
Import Existing
Captions/Transcripts
Video Search Tools
Accuracy and QualityMulti-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards
Flexible Upload + Turnaround
Platform Integrations‣ Effortless integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations
50+ Output Formats
‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions
Caption & Translation Editor
Caption Import
‣ Import your existing captions
and translations
‣ Convert into 50+ formats
‣ Use interactive transcripts
‣ Securely manage your
assets
Automated Transcript Alignment
Interactive Transcripts
‣ Use captions to make videos
searchable and interactive
‣ Not a replacement for
captions
‣ Easy to set up
‣ Lots of customization options
Customer Support
“…There's really no other vendor that
compares in price, quality, or customer
service.”
- Matt Lewis, Georgia Tech
“…What's important is the customer
service you get, and 3Play just plain
rocks when it comes to helping out.”- Josh Harder, University of Wisconsin
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Lily Bond
Marketing Manager
3Play Media
Q&A Resources
Webinars, White Papers, How-To Guides, Videos:
http://www.3playmedia.com/how-it-works/overview/
Customer Testimonials:
http://www.3playmedia.com/customers/what-they-say/
Case Studies:
http://www.3playmedia.com/customers/case-studies/
Plans & Pricing:
http://www.3playmedia.com/plans-pricing