quick start to captioning webinar: 11-06-2014
TRANSCRIPT
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Quick Start to CaptioningNovember 6, 2014 at 2:00pm ET
Presenters
Lily Bond
Tel: (617) 764-5189
www.3playmedia.com
twitter: @3playmedia Type questions in the window during the
presentation
This presentation is being recorded and will be
available for replay
Agenda
‣ Introduction to captioning
‣ Benefits
‣ Accessibility laws
‣ Captioning products + services
‣ Q&A
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What Are Captions (1/6)?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
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What Are Captions (2/6)?
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
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What Are Captions (3/6)?
Terminology
‣ Captions vs. Transcript
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What Are Captions (4/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
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What Are Captions (5/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
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What Are Captions (6/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Live Captions
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‣ Accessibility for deaf and hard of hearing
48 MillionAmericans with some hearing loss
Benefits of Captions (1/7)
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‣ Accessibility for deaf and hard of hearing
‣ SEO
Benefits of Captions (2/7)
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Benefits of Captions (3/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%Closed caption users who
don’t have any hearing loss
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Benefits of Captions (4/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
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Benefits of Captions (5/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
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Benefits of Captions (6/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing / reusability
50%Students who use transcripts
for study guides
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Benefits of Captions (7/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing / reusability
‣ Translation to foreign languages
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Accessibility Laws (1/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies
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Accessibility Laws (2/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public
accommodation”?
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Accessibility Laws (3/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public
accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Clips require captions too
FCC Standards for Caption Quality
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‣ Caption accuracy
– Must match spoken words to fullest extent possible and include verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent
possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content
Caption Formats
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Format Type Use Cases
SCC Broadcast, iOS, web media
SMPTE-TT Web media
CAP Broadcast
EBU.STL PAL Broadcast
DFXP Flash players
SRT YouTube and web media
WebVTT Emerging HTML5
SAMI Windows Media
QT QuickTime
STL DVD encoding
CPT.XML Captionate
RT Real Media
SRT Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420 94f2
SCC Example
Caption Formats
How to Associate Caption File with Video File
‣ Sidecar file
‣ Encode closed captions with video
‣ Open captions (burned in)
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About 3Play Media
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‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
About 3Play Media
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‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher ed, media & entertainment,
enterprise, government
Products & Services
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Captioning
Subtitling
Transcription
Transcript Alignment
(Automated)
API
Video Search
Plugins
Accuracy and Quality
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Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards
Caption & Subtitle Editor
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Flexible Upload + Turnaround
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Platform Integrations
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‣ Round-trip integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations
50+ Output Formats
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‣ Wide variety of output
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions
Interactive Transcript
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Customer Support
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“The support team is very responsive
and show that they care about the quality
and efficiency of their services…”
- Josh Rowin, T-Mobile
“…What's important is the customer
service you get, and 3Play just plain
rocks when it comes to helping out.”
- Josh Harder, University of Wisconsin
Q&A
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Lily Bond
3Play Media
+1.617.764.5189 X103
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