quick start to captioning 09-08-2016

PowerPoint Presentation

Quick Start to Captioning September 8, 2016 at 2:00pm ET

Lily BondDirector of Marketing3Play [email protected]

www.3playmedia.comtwitter: @3playmedialive tweet: #a11yType questions in the control panel during the presentationThis presentation is being recorded and will be available for replayTo view live captions, please follow the link in the chat window

AgendaCaptioning basicsBenefitsAccessibility laws & lawsuitsCaptioning services & toolsQ&Alive tweet: #a11y @3playmedia

What Are Captions? 4Text that has been time-synchronized with the media

live tweet: #a11y @3playmedia

What Are Captions?Captions convey all spoken content and sound effects


What Are Captions?6Originated in the early 1980s for broadcast TV


Terminology7

Captions vs. Transcriptlive tweet: #a11y @3playmedia

Terminology8Captions vs. TranscriptCaptions vs. Subtitles


TerminologyCaptions vs. TranscriptCaptions vs. SubtitlesClosed vs. Open Captions


TerminologyCaptions vs. TranscriptCaptions vs. SubtitlesClosed vs. Open CaptionsPre-recorded vs. Live Captioning


Caption Formats

SRT Example

01:02:53:14 94ae 94ae 9420 9420 01:02:55:14 942c 942c 01:03:27:29 94ae 94ae 9420 9420

SCC Example


How to Associate Captions with VideoSidecar fileEncode captions with videoOpen captions (burned in)


BenefitsAccessibility for hard of hearing48 MillionAmericans with hearing loss


BenefitsAccessibility for hard of hearingBetter comprehension

80%Of people who use captionsdont have hearing disabilitylive tweet: #a11y @3playmedia

BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environments


BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environmentsInteractive video search97%Of users said searchable transcripts enhanced experience


BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environmentsInteractive video searchSEO: more inbound traffic7.3%Increase in views from captions


BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environmentsInteractive video searchSEO: more inbound trafficReusability50%Students who use transcripts for study guides


BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environmentsInteractive video searchSEO: more inbound trafficReusabilityTranslation to foreign languages


BenefitsAccessibility for hard of hearingBetter comprehensionFlexibility to view in noise-sensitive environmentsInteractive video searchSEO: more inbound trafficReusabilityTranslation to foreign languagesMay be required by law


Accessibility Laws

Rehabilitation Act: Sections 508, 504Covers federal agencies and orgs with federal fundingAssistive Technology Act


Accessibility LawsRehabilitation Act: Sections 508, 504Covers federal agencies and orgs with federal fundingAssistive Technology Act

ADA: Titles II, IIICovers public and commercial entitiesLawsuits: What is a place of public accommodation?


Accessibility LawsRehabilitation Act: Sections 508, 504Covers federal agencies and orgs with federal fundingAssistive Technology Act

ADA: Titles II, IIICovers public and commercial entitiesLawsuits: What is a place of public accommodation?

CVAA Covers Internet content that aired on TV with CCIncludes video clipsVideo producer & distributor share responsibility


FCC Standards for Caption QualityCaption accuracyMust match spoken words to fullest extent possible and include non-verbal information Allows some leniency for live captioningCaption synchronizationMust coincide with their spoken words and sounds to the greatest extent possibleProgram completenessCaptions must run from the beginning to the end of the programOnscreen caption placementCaptions should not block other important visual content


Closed Captioning LawsuitsNational Association of the Deaf (NAD), et al. v NetflixWhat constitutes a place of public accommodation?How did the NAD originally bring Netflix under the ADA?Settlement & implications


Landmark lawsuitStreaming movies didnt have captions > title iiiCourts ruled that Netflix does qualifySettlement: 100% of captionsProfound precedent for application of ADA to web & online content25

Closed Captioning LawsuitsNational Association of the Deaf (NAD), et al. v NetflixWhat constitutes a place of public accommodation?How did the NAD originally bring Netflix under the ADA?Settlement & implicationsNAD vs. Harvard & MITCurrent state of the caseImplications for higher educationChanging scope of the ADA


February of 2015Failing to provide captions or providing unintelligible captions (YouTube auto captions)Accuracy is brought into playDifference: Netflix was a commercial entity, these videos were free (MOOCs)Both Title III of the ADA and Section 504 and 508 (receive federal funding)This is a public accommodation; providing educational materials to advance your education and careerDepartment of Justice has come in to say that they agree with the Plaintiffs (NAD)Waiting for final rulingHuge implications for higher educationCase law is dictating requirements for higher education ADA was meant to grow and expand and to provide accommodations, not deny or limit them26

About 3Play Media27Captioning + transcription + translationMIT spinout in 2007Based in Boston, MAlive tweet: #a11y @3playmedia

About 3Play MediaCaptioning + transcription + translationMIT spinout in 2007Based in Boston, MA1,800+ customers in higher education, government, corporate, & media


3Play Medias Goal: Simplify the ProcessOnline Account SystemFast + Reliable TurnaroundAutomated Workflows50+ Caption FormatsCaption ImportVideo Search ToolsSpanish Captioning


Accuracy and QualityMulti-Step Human Review ProcessMore efficient, cost-effectiveAt least 99% accuracyAll work done in U.S.Consistent transcription standards


Flexible Upload + Turnaround


Platform Integrations

Effortless integration with many platformsOut-of-the-box compatibility with most players

Video Player / Platform Integrations


50+ Output FormatsWide variety of output formatsIntelligent keyword extractionAutomated vertical caption placementEncoded closed/open captions


Caption & Translation Editor


Caption Import

Import your existing captions and translationsConvert into 50+ formatsUse interactive transcriptsSecurely manage your assets


Automated Transcript Alignment


Interactive Transcripts

Use captions to make videos searchable and interactiveNot a replacement for captionsEasy to set upLots of customization options


Searchable & Interactive Video Librarylive tweet: #a11y @3playmedia

MIT 150 Infinite History38

Customer Support

Whats important is the customer service you get, and 3Play Media

just plain rocks when it comes to helping out.- Josh Harder, University of Wisconsin


Lily BondDirector of Marketing3Play [email protected]&A

Register for upcoming webinars at:www.3playmedia.com/webinars/Upcoming Webinars

[Research] How & Why Do Students Use Captions?Sept 15, 2pm 3pm ET

Captioning the 3Play WaySept 20, 2pm 2:30pm ET

2016 Legal Update on Digital Access CasesSept 29th, 2pm-3pm ET

Developing an Accessibility PolicyOct 6, 2pm-3pm ETlive tweet: #a11y @3playmedia