ABSTRACT

This report is based on analysis of non-apparels at Pantaloons store, Lucknow.Non-apparels sold at Pantaloons store, Lucknow include Fashion Jewellery, Deodorants, Perfumes, Ladies Handbags, Mobile Purses, Cosmetics, Sunglasses, Watches, Brushes/Hair bands. All the brands present under each type of product mentioned above, form the Non-apparels category at Pantaloons store, Lucknow.Blue Sky, Fashion Jewellery and Wellness are three main categories of Non-apparels at Pantaloons store, Lucknow.Data is analysed from 19th May 2008 to 8th July 2008 in form of pivot table. Bar charts and pie charts are formed from pivot table and questionnaires filled by customers at Pantaloons store, Lucknow respectively. Sqaure feet return analysis and percentage contribution of Non- Aps have also been calculated from 19th May to 8th July 2008.Tables on Actual Business Plan (ABP) 2007-2008 – Achievement and Karmayudh targets are fomed and analyzed.

CONTENTS

SERIAL NO. PARTICULARS PAGE NO.

1. Introduction 1 2. Methodology 11 3. Result & Findings 124. Data Analysis 15 5. Limitations 23 6. Recommendations 237. Conclusion 248. Annexure 25

INTRODUCTION

RETAIL IN INDIA

Retailing in India is growing at the rate of about 18-20 per cent per annum. As part of its strategy to gradually open it up to foreign competition, the government is also in the process of increasing foreign direct investment in the retail sector. At the same time, the urban consumer is becoming more discerning and demanding as far as the lifestyle is concerned. Urban Indian household income and purchasing power are also on the rise. Under such circumstances, the success of organized retailing in India mainly depends on delivery of services through quality improvements. In service organizations, customer-perceived service quality is considered as one of the key determinants of business performance. So far, in the Indian context, there is a dearth of tested instruments which can measure customer-perceived service quality of a retail store. At the same time, instruments developed in other countries have not been tested for their applicability in the Indian retail industry.

The retail sector in India is highly fragmented and organized retail in the country is at a very nascent

stage. There are about 12 million retail outlets spread across India, earning it the epithet of a “nation of shopkeepers” More than 80% of these 12 million outlets are run by small family businesses which use only household labour. Traditionally, smallstore (kirana) retailing has been one of the easiest ways to generate self-employment, as it requires limited investment in land, capital and labour. Consequently, India has one of the highest retail densities in the world at 6% (12 million retail shops for about 209 million households).India’s peers, such as China and Brazil, took 10-15 years to raise the share of their organized retail sectors from 5% when they began, to 20% and 38% respectively. India too is moving towards growth and maturity in the retail sector at a fast pace.

PANTALOON’S PROFILE

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 350 stores across 40 cities in India and employs over 18,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain.A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-zone focused on catering to the consumer electronics segment.Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

FUTURE GROUP

Future Group is India’s leading business group that caters to the entire Indian consumption space. Led by Mr. Kishore Biyani, the Future Group operates through six verticals:

•Future Retail•Future Capital•Future Brands•Future Space•Future Media•Future Logistics.

Apart from Pantaloon Retail, the group’s presence in the retail space is complemented by group companies, Indus League Clothing, which owns leading apparel brands like Indigo Nation, Scullers and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar.

Future Capital Holdings, the group’s financial arm, focuses on asset management and consumer

credit. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels. The group has launched a consumer credit and financial supermarket format, Future Money and soon plans to offer insurance products through a joint venture with Italian insurance major,Generali.

FUTURE GROUP MANIFESTO

“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers,employees,shareholders,associates and partners.Our customers will not just get what they need, but also get them where, how and when they need.We will not just post satisfactory results, we will write success stories.We will not just operate efficiently in the Indian economy, we will evolve it.We will not just spot trends; we will set trends by marrying our understanding of theIndian consumer to their needs of tomorrow.It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.

GROUP VISION

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

GROUP MISSION

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.We shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost- conscious and committed to quality in whatever we do.We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

CORE VALUES

•Indianness: confidence in ourselves.•Leadership: to be a leader, both in thought and business.•Respect & Humility: to respect every individual and be humble in our

conduct.•Introspection: leading to purposeful thinking.•Openness: to be open and receptive to new ideas, knowledge and information.•Valuing and Nurturing Relationships: to build long term relationships.•Simplicity & Positivity: Simplicity and positivity in our thought, business and action.•Adaptability: to be flexible and adaptable, to meet challenges.•Flow: to respect and understand the universal laws of nature.

COMPANY’S JOURNEY

1987: Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand.1991: Launch of BARE, the Indian jeans brand.1992: Initial public offer (IPO) was made in the month of May.1994: The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation.The company starts the distribution of branded garments through multibrand retail outlets across the nation.1995: John Miller – Formal shirt brand launched.1997: Pantaloons – India’s family store launched in Kolkata.2001: Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.2002: Food Bazaar, the supermarket chain is launched.2004: Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first Seamless mall is launched in Bangalore.2005: Fashion Station - the popular fashion chain is launched2006: Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit.Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone,Depot and futurebazaar.com are launched across the nation.Group enters into joint venture agreements with ETAM Group and Generali.2007: Retail format Home Town is launched in Noida.2008: Retail format Home Town is launched in Lucknow.

PARTNER COMPANIES

Home Solutions Retail (India) Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like HomeTown, Furniture Bazaar, Collection I, E-Zone, Electronics

Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. It’s associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.

AWARDS & RECOGNITIONS

2007•National Retail Federation Awards International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd•World Retail Congress AwardsEmerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd•Hewitt Best Employers 2007Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd•PC World Indian Website AwardsBest Indian Website In The Shopping Category - Futurebazaar.com•Reader’s Digest Trusted Brands Platinum AwardsTrusted Brands Platinum Award (Supermarket Category) – Big Bazaar

2006•Retail Asia Pacific Top 500 AwardsAsia Pacific Best of the Best Retailers – Pantaloon Retail (India) LtdBest Retailer in India – Pantaloon Retail (India) Ltd•Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.•Ernst & Young Entrepreneur of the Year AwardErnst & Young Entrepreneur of the Year (Services) – Kishore Biyani•CNBC Indian Business Leaders AwardsThe First Generation Entrepreneur of the Year – Kishore Biyani•Images Retail AwardsBest Value Retail Store – Big BazaarBest Retail Destination – Big BazaarBest Food & Grocery Store – Food BazaarRetail Face of the Year – Kishore Biyani•Readers’ Digest AwardsPlatinum Trusted Brand Award - Big Bazaar•CNBC Awaaz Consumer AwardsMost Preferred Large Food & Grocery Supermarket – Big Bazaar•Reid & Taylor Awards for Retail ExcellenceRetail Entrepreneur of the Year – Kishore Biyani

LINE OF BUSINESS

E-tailing: Futurebazaar.com.

Food: Brew Bar, Café Bollywood, Chamosa, Sports Bar, Food Bazaar.

Fashion: aLL, Big Bazaar, Central, Fashion Station, Gini & Jony, Pantaloons, Lee Cooper.

Home & Electronics: Home Town, Furniture Bazaar, Electronics Bazaar, E-zone, Collection-i.

Telecom & IT: Gen M, M bazaar, M-Port.

General Merchandise: Central,Brand Factory,Fashion Station,Shoe Factory,Pantaloons.

Leisure & Entertainment: Bowling Co, F 123.

Wellness & Beauty: Health Village, Star & Sitara, Tulsi, Turmeric.

Books & Music: Depot.

This report analyses the performance of Non-apparels present at Pantaloons store,Lucknow.Mr. Dinesh Singh,Store manager,Pantaloons store,Lucknow authorized me to do this project during my summer training from 19th May 2008 to 19th July 2008 at Pantaloons store,Lucknow.

Non-apparels or Non-aps at Pantaloons store,Lucknow include Fashion Jewellery,Deodorants,Perfumes,Ladies Handbags,Mobile Purses,Cosmetics,Sunglasses,Watches,Brushes/Hair bands.Non- apparels are divided into three main categories of Blue sky,Fashion Jewellery and Wellness.All three of them together consitute the Non-Aps at Pantaloons,Lucknow.

BLUE SKY

It is a separate store at first floor of Saharaganj mall,Lucknow.It has various brands of sunglasses and watches.It is a part of Pantaloons store,Lucknow.

BRANDS OF SUNGLASSES AT BLUE SKY ALLEN SOLLYFASTRACK EYEGEARI DEEIMAGEMIAMI BLUESOXYDOPEPEPETER ENGLANDPOLAROIDPOLOCLUBSAPPHIRESCOTTSPRINTSPYKARTRENDSLOUIS PHILIPPERAYBANCARRERACOURE CA'RREELLEESPRITLEVISTOMMY HILFIGERDIESELOAKLEYPROVOGUEPROSUNPRIVATE BRANDS OF SUNGLASSESUMMRIG

LOMBARD

BRANDS OF WATCHES AT BLUE SKYESPRITFASTRACK WATCHESSONATATIMEXTITANTOMATO(KIDS WATCHES)

PRIVATE BRANDS OF WATCHESCUBE UMMRIGLOMBARDKOEING

FASHION JEWELLERY

BRANDS IN FASHION JEWELLERYARTEMISJEALOUSKIMSOLATOUCHSTONETRIBAL ZONE

Products available in these brands are bracelets,ear-rings,heavy sets,bangles,rings,thumb-rings,necklace sets,pendants and tops.

Fashion jewellery also consitute of ladies handbags,leather handbags and wallets & pouches.

BRANDS IN LADIES HANDBAGS, LEATHER HANDBAGS,WALLETS &POUCHESMEOWWRICH BORNPICK ME UP

WELLNESS

BRANDS IN WELLNESSCHAMBORLAKMEREVLON

These brands have eyecare,facecare,lipcare,nailcareproducts,cleanser/toner/moisturizer,skin creams/oils

BRANDS IN DEODORANTSAJMALEUROLUXJEANE ARTHESNIKEPOLICEREVLON

BRANDS IN PERFUMESAJMALJEANE ARTHESNIKEMKP

BRANDS IN MAKE-UP ACCESSORIESCHAMBORREVLON ACCESSORIESVEGAVIDAL

Nail care products and herbal cream/oils are also available in Vega.Eyecare products are also available in Street wear.Inhouse brand of Star n Sitara in nailcare products is also present.

METHODLOGY

A sample size of 40 customers is taken randomly.Questionnaire on non-apparels at Pantaloons store was prepared and I got it filled from customers.Based on percentages calculation are done and data is analysed.Data on sale of Blue Sky,Fashion Jewellery and Wellness categories is being collected and collated in a pivot table.Pivot table provides data from 19th May 2008 to 8th July 2008.Detailed information can be obtained from the pivot table about the performance of the brands in the particular category from 19th May 2008 to 8th July 2008.Bar charts have been made based on real data obtained from between 19th May 2008 to 8th July 2008.Pie charts are made based on data collected and collated from questionnaires filled by 40 customers at the Pantaloons store,Lucknow.Square feet analyis of Non-apparels category has also been done from 19th May 2008 to 8th July 2008.Percentage contribution of Non-apparels category in total sales of store from 19th May 2008 to 8th July 2008 is also done.Karmayudh,an special employee motivation programme for achievement of targets from 21st April 2008 to 30th June 2008 was run for store employees .Karmayudh had two innings,1ST innings was from 21st April 2008 to 25th May 2008,2nd innings was from 26th May 2008 to 30th June 2008.Analysis of Karmayudh targets has also been done through tables.Tables depict Actual Business Plan(ABP 2007-2008) and targets achieved till 52nd week for Non-aps category.ABP 2007-08 for Pantaloons store start from 1st July 2007 till 30th June 2008,i.e kind of financial year for them.Its achievement table is also depicted.

RESULT & FINDINGS

FIG. 1Q1. How often do you buy accessories at Pantaloons?

FIG. 2Q2. Rank accessories which you like to buy on a scale of 1-9,acc. to your preference.

FIG. 3

Q3. Have you liked the accessories you have bought?

FIG. 4Q5. Would you like to repurchase accessories from pantaloons?

DEMOGRAPHIC DETAILS-

FIG. 51. AGE VARIATION OF RESPONDENTS-

FIG. 62. HOUSEHOLD INCOME VARIATION IN RS. (PER MONTH) OF RESPONDENTS-

FIG. 73. OCCUPATION VARIATION OF RESPONDENTS-

DATA ANALYSIS

Fig. 1 depicts the buying frequency of customers in percentage for accessories in Pantaloons store,Lucknow.Forty nine percent of customers purchase accessories sometimes,thirteen percent purchase them regulary,twenty three percent purchase them rarely and fifteen percent never purchase them.This pie chart analysis shows that customers have good frequency of buying accessories at Pantaloons,Lucknow.

Analysis of Fig. 2 provides us ranking (1-9) of accessories according to customer’s preference and likeness.Ranks given to each accessory type in the questionnaire by customers,are added and then

divided by number of customers i.e. 40.Then we have the average rank of accessory type.By repeating the same method for all the nine accessories type we get individual rank for each type of accessory.Then we rank all these average score of ranks between one to nine.

FINAL RANKING TABLE ACCORDING TO LIKENESS AND PREFERENCE OF CUSTOMERS

Accessory type Average score of Rank Final rank Fashion Jewellery 4.75 5Deodorants 3.35 1Perfumes 3.4 2Ladies Handbags 5.15 7Mobile Purses 5.3 8Cosmetics 4.8 6Sunglasses 4.07 3Watches 4.25 4Brushes/Hair bands 6.1 9

Fig. 3 represents the likeness percentage of customers towards the accessories they have bought.Seventy seven percent of customers have liked the accessories they have bought and twenty three percent of customers have not liked the accessories they have bought.

Fig. 4 depicts the repurchase buying behavior of customers for accessories at Pantaloons,Lucknow.Eighty one percent of customers would like to repurchase accessories from Pantaloons.Nineteen percent of customers do not want repurchase accessories from Pantaloons,Lucknow.

Fig. 5 provides us with demographic details of age variation of customers who have filled the questionnaire.This pie chart also provides us valuable information about the age mix we are catering to at Pantaloons,Lucknow and also tells us that customers in the age group of 20-30 years are visiting the store mostly i.e. seventy one percent.Thirteen percent of customers are below 20 years.Eight percent of 31-40 years and above 40 years visit us.

Analysis of Fig. 6 tells us about the household income variation in Rs.(per month) of the customers who have filled the questionnaire.Twenty six percent of customers have household income per month less than 20,000 Rs.Twenty nine percent have household income between 20,000-30,000 Rs.Twenty percent have income between 30,001-40,000 Rs.Eleven percent have income between 40,001-50,000 Rs.Fourteen percent have income more than 50,000 Rs.

Fig.7 depicts occupation variation of customers who have filled the questionnaire.Fourty-four percent of customers are students,just five percent are in Govt. service,twenty eight percent are private employees,eighteen percent are self-employed and five percent are house-wife.

SQUARE FEET ANALYSIS OF NON-APS-

It indicates the average return per square feet area of section.It is here calculated for the time period from 19th May 2008 to 8th July 2008 i.e 51days for Blue sky,Wellness and Fashion Jewellery collectively.Each tile is of 2 2 square feet i.e. area of each tile at Pantaloons store,Lucknow is 4 sq feet.Number of tiles used by each section are counted manually,then multiplied by 4 sq feet,thus area of desired section is calculated.Net Amount of sale in Lakhs of total non-aps from 19th May 2008 to 8th July 2008 is noted down from pivot table.

ZONE AREA IN SQUARE FEETBLUE SKY 250WELLNESS 200PICK ME UP 50TOTAL NON-APS 500

Square feet return of Non-aps =(Net Amount of Sale in Lakhs of Non- aps/500 sq feet)/51 days

= (12,68,826.17/500)/51

=49.75

Thus 49.75 Rs. is square feet return of Non-aps category at Pantaloons store,Lucknow from 19th May 2008 to 8th July 2008.

PERCENTAGE CONTRIBUTION OF NON-APS-

It gives the percentage contribution of Non-aps category into total sale of Pantaloons store,Lucknow from 19th May to 8th July 2008.

(Net amount sale of Non-aps/total sale of store)*100

=(12,68,826.17/1,31,13,485)*100

=9.67%

Thus percentage contribution of Non-aps category collectively in total sale of store is 9.67% from 19th May 2008 to 8th July 2008.

ABP 2007-2008 –ACHIEVEMENT OF NON-APS

ZONE ABP 07-08 SALE ACHIEVEMENT

BLUE SKY 43.19 31.57 73%FASHION JEWELLERY 16.25 18.24 112%WELLNESS 21.66 21.89 101%GRAND TOTAL 81.10 71.70 88%

Only Blue Sky’s achievement is less than 100 percent in Non-aps category.This has brought achievement percentage of Non-Aps to 88%.

Pantaloon Store,Lucknow, MC wise ABP vs Ach. Innings-I, II & Total (Till Week 52)MC Name Innings-I ABP. Innings-I Actual. Ach. % Innings-I. Innings-II ABP. (Week 49-52) Innings-II Actual. (Week 49-52) Ach. % Innings-II. (Week 49-52) Balance Innings-II (Week 49-52) Total Karmayudh ABP. Total Karmayudh Actual. Ach.% Karmayudh Total Balance of Karmayudh. PN Fashion Jewellry 0.9 1.4 160.2% 0.8 2.1 274.9% -1.4 1.7 3.6 213.5% -1.9 LS-Leather Handbags 0.2 0.1 42.0% 0.2 0.2 107.7% 0.0 0.4 0.3 72.7% 0.1 Wallets & Pouches-LS 0.0 0.0 95.7% 0.0 0.1 341.5% -0.1 0.1 0.2 211.8% -0.1 LS-Handbags 0.0 0.2 472.9% 0.0 0.4 901.4% -0.3 0.1 0.6 675.4% -0.5 Mens Watches-LS 0.9 0.4 41.8% 0.8 0.5 62.9% 0.3 1.7 0.9 51.6% 0.8 Ladies Watches-LS 0.5 0.3 69.5% 0.4 0.2 43.9% 0.2 0.9 0.5 57.6% 0.4 Kids Watches-LS 0.0 0.0 127.1% 0.0 0.0 69.8% 0.0 0.1 0.1 101.1% 0.0 Watch Sets-LS 0.1 0.0 0.0% 0.1 0.0 0.0% 0.1 0.2 0.0 0.0% 0.2 Unisex Sunglasses-LS 2.4 1.9 78.1% 2.1 1.8 88.1% 0.2 4.4 3.7 82.7% 0.8 FACE CARE PRODUCTS 0.1 0.3 359.9% 0.1 0.3 367.5% -0.2 0.2 0.6 363.4% -0.4 LIPCARE PRODUCTS 0.3 0.9 360.9% 0.2 0.7 303.7% -0.5 0.5 1.6 334.2% -1.1 Spl Skin Creams/Oils 0.0 0.0 59.5% 0.0 0.0 31.8% 0.0 0.1 0.0 46.5% 0.0 Specialt Shamp/Condr 0.0 0.0 3.1% 0.0 0.0 0.0% 0.0 0.1 0.0 1.6% 0.1 EYECARE PRODUCTS 0.1 0.3 200.2% 0.1 0.4 301.4% -0.2 0.3 0.6 247.2% -0.4 NAIL CARE PRODUCTS 0.1 0.1 90.2% 0.1 0.2 239.0% -0.1 0.2 0.4 159.2% -0.1 MAKEUP ACCESSORIES 0.0 0.2 3524.4% 0.0 0.3 6463.9% -0.3 0.0 0.4 4830.8% -0.4 Manicre/Pedcre Acsrs 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0 Spl Clns/Ton/Moistur 0.0 0.1 245.1% 0.0 0.1 305.7% -0.1 0.1 0.2 273.5% -0.1 Spl Hrbl Cln/Ton/Moi 0.1 0.0 0.0% 0.0 0.0 0.0% 0.0 0.1 0.0 0.0% 0.1 Spl HrblSkin Crm/Oil 0.1 0.0 0.0% 0.0 0.0 2.7% 0.0 0.1 0.0 1.2% 0.1 Spl HairColr/Stylg 0.1 0.0 1.8% 0.1 0.0 0.0% 0.1 0.2 0.0 0.9% 0.2 Special Hair Oil/Oth 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0 SpecialH Shamp/Condr 0.1 0.0 0.0% 0.0 0.0 0.0% 0.0 0.1 0.0 0.0% 0.1 SpecialH HairOil/Oth 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0 Spl H HairColr/Styln 0.0 0.0 0.0% 0.0 0.0 0.0% 0.0 0.0 0.0 0.0% 0.0 Unisex Deo-Lifestyle 0.3 0.3 113.5% 0.3 0.4 138.5% -0.1 0.6 0.7 125.1% -0.1 Uni Prfume-Lifestyle 0.3 0.1 32.0% 0.3 0.2 52.7% 0.1 0.6 0.3 41.6% 0.4

SALE OF WATCHES

This bar graph of sale of watches at Blue sky is for the period of 19th May 2008 to 8th July 2008.This graph shows that sale of Fastrack watches in men and ladies watches is the highest during this period.Inhouse brand of Cube has also done good during this period.

SALE OF SUNGLASSES

This bar graph of sale of sunglasses at Blue sky is for the period of 19th May 2008 to 8th July 2008.This graph shows that sale of Idee sunglasses is the highest during this period.

SALE OF FASHION JEWELLERY AND HANDBAGS

This bar graph of sale of fashion Jewellery and leather hanbags is for the

period of 19th May 2008 to 8th July 2008.This graph shows that sale of brands Tribal zone and Kims is the highest in fashion Jewellery during this period.In handbags,Rich Born and Meoww are doing good.In pouches,Rich Born is doing good.

SALE OF WELLNESS PRODUCTS

This bar graph of sale of wellness products is for the period of 19th May 2008 to 8th July 2008.It shows that deodorants that are being sold in offer are doing good,brand Ajmal is also doing good.Lakme has more sale than Chambor and Revlon.Revlon has good sale in make up accessories.In house nail care product i.e. Star & Sitara has also shown good sale.

LIMITATIONS

1.Sample size is very small i.e.just 40 customers of the Pantaloons store,Lucknow.

2.Time period of research project i.e. 19th May 2008 to 10th July 2008 is very short time period.

3.Data of Pantaloons store,Lucknow at Saharaganj mall is only taken.

RECOMMENDATIONS

1.White light arrangement should be made at wellness counters of Lakme,Revlon and Chambor in the store.This will enchance the sale of cosmetics at these counters as there will be no colour confusion for customers in white light.

2.Customers are not aware that Blue Sky is part of Pantaloons,Lucknow at Saharaganj mall.Blue Sky should be shifted to main store of Pantaloons,Lucknow.This will increase footfall of customers in Blue Sky thus will increase conversion of customers.This will enhance sale of Sunglasses and Watches at Blue Sky and targets can be achieved then.As

we have seen that Blue Sky has not met its ABP 07-08 targets.

3.Introduction of new brands like Maybelline and Lo’real in wellness counters will enhance the sale and also enhance the brand image of Pantaloons,Lucknow.

4.Introduction of more brands of sunglasses and watches should be done at Blue Sky.

5.More instore communication efforts should be made to create more awareness among customers about Blue Sky being a part of Pantalooons,Lucknow.

CONCLUSION

Analysis of questionnaires indicates that 49% of customers do sometimes purchase Non-Aps at Pantaloons,Lucknow.Seventy seven percent do like the merchandise and 81% do want to do a repeat purchase.Seventy one percent of customers are among 20-30 years of age.Household income of 29% is between 20,000 to 30,000 Rs.,26% customers have income less than Rs. 20,000.Most customers of Pantaloons,Lucknow are students and private employees.

Analyses of sale of Non-aps at Pantaloons,Lucknow indicates that Fashion Jewellery and Wellness counters are doing good.Blue Sky is lagging in its targets due to improper communication that customers are not aware that it is a part of Pantaloons,Lucknow.Blue Sky should be shifted to Pantaloons main store or some advertising program should be developed that tells the customers that it is a part of Pantaloons,Lucknow.In store promotion campaign can be done for this purpose.Bad quality,over-pricing and bad collection has been found as main reasons for customer’s dissatisfaction towards Non-aps at Pantaloons,Lucknow.Work has to be done on these areas of improvement to enchance the sale and business of Non-aps at Pantaloons,Lucknow.Analysis of ABP 07-08 Vs Achievement tells us that only 88% of target is met.Square feet return analysis of Non-Aps at Pantaloons,Lucknow is Rs. 49.75 during 19th May 2008 to 8th July 2008.Percentage contribution of Non-Aps in total sale of store from 19th May 2008 to 8th July 2008 is 9.67%.

FINAL RANKING TABLE ACCORDING TO LIKENESS AND PREFERENCE OF CUSTOMERS

Accessory type Average score of Rank Final rank Fashion Jewellery 4.75 5Deodorants 3.35 1Perfumes 3.4 2Ladies Handbags 5.15 7Mobile Purses 5.3 8Cosmetics 4.8 6

Sunglasses 4.07 3Watches 4.25 4Brushes/Hair bands 6.1 9The above table depicts the ranking of various products that come under the category of Non-Aps at Pantaloons,Lucknow. ANNEXUREQUESTIONNAIREWe are conducting a survey on accessories in our store,which include Fashion Jewellery, Deodorants,Perfumes,LadiesHandbags,Mobile Purses,Cosmetics,Sunglasses,Watches,Brushes/Hair bands.Q1.How often do you buy accessories at Pantaloons?Please tick only one option.

(a) Regularly (b)Sometimes (c)Rarely (d) Never

Q2.Rank accessories which you like to buy on a scale of 1-9,according to your preference.

(a) Fashion Jewellery [ ] (b) Deodorants [ ](c) Perfumes [ ](d) Ladies Handbags [ ](e) Mobile Purses [ ](f) Cosmetics [ ](g) Sunglasses [ ](h) Watches [ ](i) Brushes/Hair bands [ ]

Q3.Have you liked the accessories you have bought?

(a) Yes (b) No

Q4.If No,kindly state the reasons.

Q5.Would you like to repurchase accessories from Pantaloons?

(a)Yes (b)No

DEMOGRAPHIC DETAILS-

1.Name-……………………………………………

2.Age- (a)below 20 years (b)20-30 years (c)31-40 years (d)above 40 years

3.Household income in Rs.(per month)-

(a)Less than 20,000 (b)20,001-30,000 (c)30,001-40,000 (d)40,001-50,000 (e)More than 50,000

4.Occupation-

(a)Student (b)Govt. Service (c)Pvt. Employee (d) Self-employed (e) House-wife (f)Retired