RETAIL MARKETING AND MANAGEMENT

PROJECT

ON

PANTALOONS SPENCER PLAZA

Spencer plaza is located at the junction of roads namely the ethiraj salai and anna salai.

Situated opposite to shah’s and stanfield school of business.

It is a city centre Catchment area for

people coming from areas namely central, parrys corner, egmore,royapettah and thousand lights and teynampet and from near by colleges.

Located in Annasalai(the city central hub)

Established in 1863

Area 23000 sq metres(250,000 sq feet)

The first departmental store in Indian sub-

continent

Opened by Charles Durant & J.W.Spencer

It has 3 Phases namely 1)Phase I,II,III

Phase III is most recently opened

It has become the landmark of the city

A Centrally air-conditioning system for the shopping area.

A large atrium in the center Escalators and capsule lifts to all

shop floors Multi-level Car Parking for owners

(capacity up to 600cars) Car ramps for multi - level parking. Special ramp for handicapped

persons. Adequate car parking in and around

the building for visitors. A spacious lift lobby for the office

block. Car lift will be operational shortly. Info Desk

LEFT SIDE VIEW

FRONT VIEW

RIGHT SIDE VIEW

It is a future group venture. Kishore biyani is founder and CEO. It is 10 years old established in 2000. The manager of this shop is Mr. Vamsi Krishna It has two floors. Ground floor and first floor is occupied by mens

wear Second floor is occupied by kids section and ladies

wear. In the ground floor in addition to mens wear they

have perfumes, deodorant sprays and watches and goggles.

It has employee strength of 9 including. Manager.

Located in 2nd phase of spencer plaza

It occupies first floor in second phase (exactly opposite to escalator).

It occupies an area about 26,000 square feet.

The cost of setting up the entire shop comes to 1.5 -2.0 crores approximately.(excluding the cost of the building)

The electricity bill comes to about 4 lacs per month

Lighting of the shop costs about 11 lacs.

The salary given to the employees ranges between 6500-8000 per month.

It is a rented shop. Rented is paid for past 10

years(shop was set up 10 years ago)

They have fire extinguishers in every floor and near the shop entrance.

They have 17 CCTV cameras for monitoring They have a security near the entrance i.e

near baggage counter.

Visual merchandising

optimization

Price for branded products is 10 percent lesser than MRP.

Price for local products is 20 percent lesser than MRP.

50 paisa is returned back to the customer for the purchase of every 100 rupees for green card holders.

Green card

Upper Middle class Higher Class people College students.

Green card needs to be purchased for Rs100 where one can get Rs200 off in the next day of the purchase of the card.

They offer 5 % dicount for Green card holders and 40 % off for employees .

50 paisa is returned for every purchase of Rs.100.

They send newsletters and emails to customers.

They have database of 4 lacs customers. In addition to this they have festive offers.

Own merchandise

In addition to own merchandize they have various other branded items

Shopper’s stop Life style Louis philippe Westside Witco Levi’s

Area 4,00,000 sq feet Size of each shop 300 to 2000 sq feet 7 floors Occupants

I. City bank have occupied 25000 sq feet

II. Westside 20,000 sq feet

III. Landmark 40,000 sq feet

IV. titan, timex, swatch, casio, nike, louis philippe, bata, levi's, regal, witco, bpl, lee, colorplus, pantaloons (26,000 sq.ft), florsheim have already opened shop here.

V. There are variety of shops -swiss watches, saree shops, boutique, handicrafts, kids store, imported goods, toys, leather goods, garments, clinics, Billiards parlour, simulation ride, video games etc