nabajyoti bharali final project report at pantaloons

A PROJECT REPORT

ON

COMPETITOR ANALYSIS AT PANTALOONS RETAIL (INDIA) LIMITED IN GUWAHATI

[In the partial fulfilment of the Post Graduate Diploma in

Management (PGDM-2011-2013)]

UNDER THE GUIDANCE OF: Submitted by:

Mr. VISHAL KUMAR SINHARSTORE MANAGER(PANTALOONS RETIAL INDIA LIMITED, GUWAHATI)

NABA JYOTI BHARALI PGDM

(MASTER SCHOOL OF MANAGEMENT, Meerut, Uttar Pradesh )

MR. AMIT BOSESENIOR MARKETING EXECUTIVE(PANTALOONS RETIAL INDIA LIMITED, GUWAHATI)

Table of contents1 | P a g e

S.No Name of contents

1. Preface

2. Acknowledgement

3. Declaration

4. Introduction

5. Research methodology

6. Profile of company

7. Analyses and interpretation of data

8. Summary of findings , conclusions and recommendation

9. Bibliography

PREFACE

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There is a famous saying “The theory without practical is lame and practical without theory is

blind.”

Marketing is an important part of any business and advertisement is the most important part of

marketing.

Summer training is an integral part of the PGDM and student of Management have to undergo

training session in a business organization for 8 weeks to gain some practical knowledge in their

specialization and to gain some working experience.

Our institution has come forward with the opportunity to bridge the gap by imparting modern

scientific management principle underlying the concept of the future prospective managers.

To the emphasis on practical aspect of management education the faculty of Master School of

Management, Meerut has with a modern system of practical training of repute and following

management technique to the student as integral part of PGDM. In according with the above

obligation under going project in “PANTALOONS RETAIL (INDIA) LIMITED,

GUWAHATI”. The title of my project is “COMPETITOR ANALYSIS”.

Competitor analysis in marketing and strategic management is an assessment of the strengths

and weaknesses of current and potential competitors. This analysis provides both an offensive

and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the

relevant sources of competitor analysis into one framework in the support of efficient and

effective strategy formulation, implementation, monitoring and adjustment.

Certainly this analysis explores my abilities and strength to its fullest extent for the achievement

of organization as well as my personal goal.

NABA JYOTI BHARALI

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Acknowledgement

The project of this magnitude would not have been completed singly. Firstly I want to give my hearty thanks to all mighty who made the world and me also.

There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly.

It gives me immense pleasure to thank

Mr.Vishal kumar Sinha (Store Manager) and Mr. Amit Bose (Senior Marketing Executive) for providing me summer training in his reputed organization and giving me a chance to have the experience of actual retail operations.

Last but not the least I would like to convey my heartiest gratitude to all

Members of PANTALOONS who helped a lot during my summer training

Signature

Place-

Date- NABAJYOTI BHARALI

PGDM

Enroll no: N11002

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DECLARATION

The summer training project on “COMPETITOR ANALYSIS AT PANTALOONS” under the guidance of Mr.Amit Bose (name of guide) is the original work done by me. This is property of the Institute and use of this report without prior permission of the Institute will be considered illegal and actionable.

Signature

Place-

Date- NABAJYOTI BHARALI

PGDM

Enroll no: N11002

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Introduction COMPANY PROFILE

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the

Indian consumer marker. Headquartered in Mumbai (Bombay), the c o m p a n y

o p e r a t e s o v e r 5 m i l l i o n s q u a r e f e e t o f r e t a i l s p a c e , has over

350 stores across 40 cities in India and employs over 18,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets,

Pantaloons, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars, with aspects of

modern retail like choice, convenience and quality and Central, a c h a i n o f

s e a m l e s s d e s t i n a t i o n m a l l s . S o m e o f i t s o t h e r f o r m a t s i n c l u d e , Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, ALL, Top10, MBazaar and Star and Sitara. T h e c o m p a n y a l s o o p e r a t e s a n o n l i n e portal, futurebazaar.com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i.e. selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

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FUTURE GROUP:

F u t u r e G r o u p i s I n d i a ’ s l e a d i n g b u s i n e s s g r o u p t h a t c a t e r s t o t h e e n t i r e Indian consumption space. Led by Mr. Kishore Biyani, the Future Group

Operates through six verticals: operates through six verticals: Retail, Capital, Brands, Space, Media and Logistics. Apart from Pantaloon Retail, the group’s presence in the retail space is complemented by group companies, Indus League

Clothing, which owns leading apparel brands like Indigo Nation, Scullers

and Urban Yoga, and Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123 and Brew Bar. The group’s joint venture partners include French retailer ETAM group, US-based stationary products retailer, Staples and UK-based Lee Cooper. G r o u p C o m p a n y , P l a n e t R e t a i l , o w n s a n d o p e r a t e s t h e f r a n c h i s e e o f international brands like Marks & Spencer, Next, Debenhams and

Guess in India. The group’s Indian joint venture partners include manipal Healthcare, Talwalkar’s, Blue Foods and Liberty Shoes. Future Capital Holdings,

the group’s financial arm, focuses on asset management and consumer

credit. It manages assets worth over $1 bill ion that are being invested in developing retail real estate and consumer-related brands and hotels. The group has launched a consumer credit and financial s u p e r m a r k e t f o r m a t , F u t u r e M o n e y a n d s o o n p l a n s t o o f f e r i n s u r a n c e products through a joint venture with Italian insurance major, Generally.

The group is currently developing over 50 malls and consumption centers across the country and has formed a joint venture company focusing on mall management with Singapore-based CapitaLand, one of Asia’s largest property companies .Future Group’s vision is to, “deliver Everything, Everywhere, Every time to E v e r y I n d i a n C o n s u m e r i n t h e m o s t p r o f i t a b l e m a n n e r . ” T h e g r o u p considers ‘Indian-ness’ as a core value and its corporate credo is – Rewrite rules, Retain values.

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The Loyalty Program Pantaloons retail (India) Limited:

PAYBACK CARD

Welcome to the Payback Greencard World!

Also Earn Points at PAYBACK Partners:

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BOARD OF DIRECTORS

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group.

Mr. Gopikishan Biyani, Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats.

Mr. Vijay Biyani, Wholetime Director

Vijay Biyani has more than twenty years of experience in manufacturing, textiles and retail industry and has been actively involved in the financial, audit and corporate governance related issues within the company.

Mr. Kailash Bhatia, Wholetime Director

He has over 28 years of valuable experience in the fashion business and has worked with some of the well known companies like Arvind Mills and Weekender.

Mr. Vijay Kumar Chopra, Independent Director

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V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB). His banking career spans over 31 years and he has served senior management positions in Central Bank of India, Oriental Bank of Commerce, SIDBI, Corporation Bank and SEBI.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others.

Dr. D O Koshy, Independent Director

Dr. Darlie Koshy, a PhD from IIT Delhi and rank holder in MBA headed NID (Ministry of Commerce, GOI) as Director for 2 terms of office prior to which he was the founding Chairperson of Fashion Management at the National Institute of Fashion Technology (Ministry of Textiles, GOI). He is currently the Director General & CEO of ATDC Network of 58 Institutes / Centres and two premier campuses of Institute of Apparel Management under the aegis of AEPC (Sponsored by Ministry of Textiles, GOI). Dr. Koshy received the Delhi IIT Alumni Award for contribution of National Development in 2008.

Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco,

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Unitech, IndusInd Bank and Hinduja TMT, among others.

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FUTURE GROUP MANIFESTIO

“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it.

It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

“Rewrite Rules. Retain Values.”

http://www.futuregroup.in/home.asp

Company’s vision:

Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Company’s Mission:

We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful

CORE VALUE:

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges

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Research MethodologyCompetitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.

In order to expose the necessary information regarding the project an intensive research was done. The methodology adopted to accumulate the necessary information is mentioned below.

Largely, research can be done with two types of data:

Primary Data:-

Such data are mainly concerned with the first hand information. It consists of preparing the questionnaire or by taking interview.

There was no specific questionnaire prepared but brief discussions were undertaken with the personnel as and where required.

Secondary Data:-

This data is mainly collected from different types of sources such as official documents,

magazines, journals, pictorials, books, reports, and so on. During my project, I have

mainly utilized the latter kind of data. Like, secondary data for my research. I have

referred to the official site of FUTURE GROUP. Website of company and many more.

Moreover, I have applied both qualitative and quantitative sort off studies as research

methodology for this project.

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Research Methodology:

Research methodology is considered as the nerve of the project. Without a proper

well-organized research plan, it is impossible to complete the project and reach to

any conclusion. The project was based on the survey plan. The main objective of

survey was to collect appropriate data, which work as a base for drawing

conclusion and getting result.

Therefore, research methodology is the way to systematically solve the research

problem. Research methodology not only talks of the methods but also logic

behind the methods used in the context of a research study and it explains why a

particular method has been used in the preference of the other methods

Research design:

Research design is important primarily because of the increased complexity in the

market as well as marketing approaches available to the researchers. In fact, it is

the key to the evolution of successful marketing strategies and programmers. It is

an important tool to study buyer’s behavior, consumption pattern, brand loyalty,

and focus market changes. A research design specifies the methods and procedures

for conducting a particular study. According to Kerlinger, “Research Design is a

plan, conceptual structure, and strategy of investigation conceived as to obtain

answers to research questions and to control variance.

Types of research are:

Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies are

undertaken in many circumstances when the researches is interested to know the

characteristic of certain group such as age, sex, education level, occupation or

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income. A descriptive study may be necessary in cases when a researcher is

interested in knowing the proportion of people in a given population who have in

particular manner, making projections of a certain thing, or determining the

relationship between two or more variables. The objective of such study is to

answer the “who, what, when, where and how” of the subject under investigation.

There is a general feeling that descriptive studies are factual and very simple. This

is not necessarily true. Descriptive study can be complex, demanding a high degree

of scientific skill on part of the researcher.

Descriptive studies are well structured. An exploratory study needs to be flexible in

its approach, but a descriptive study in contrast tends to be rigid and its approach

cannot be changed every now and then. It is therefore necessary, the researcher

give sufficient thought to framing research.

Questions and deciding the types of data to be collected and the procedure to be

used in this purpose. Descriptive studies can be divided into two broad categories:

Cross Sectional and Longitudinal Sectional. A cross sectional study is concerned

with a sample of elements from a given population. Thus, it may deal with

household, dealers, retail stores, or other entities. Data on a number of

characteristics from sample elements are collected and analyzed. Cross sectional

studies are of two types: Field study and Survey. Although the distinction between

them is not clear- cut, there are some practical differences, which need different

techniques and skills. Field studies are ex-post-factor scientific inquiries that aim at

finding the relations and interrelations among variables in a real setting. Such

studies are done in live situations like communities, schools, factories, and

organizations.

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Another type of cross sectional study is survey result, which has been taken by me.

A major strength of survey research is its wide scope. Detail information can be

obtained from a sample of large population .Besides; it is economical as more

information can be collected per unit of cost. In addition, it is obvious that a

sample survey needs less time than a census inquiry. Descriptive research includes

survey and fact finding enquiries of different kinds of the major purpose.

Descriptive research is description of the state of affairs, as it exists at present. The

main characteristic of this method is that the researcher has no control over the

variables; he can only report what has happened or what is happening. The

methods of research utilized in descriptive research are survey methods of all kinds

including comparative and co relational methods. The reason for using such needs

to be flexible in its approach, but a descriptive study in contrast tends to be rigid

and its approach cannot be changed every now and then.

Research title: “competitor analysis at Pantaloons”

Research problem-

Customer analysis identifies why customers buy from the competitor?

Research objectives

1. Primary objective To identify performance of store operations To understand the buying behavior at pantaloons To analyze how the companies competing in a related product/market

2. Secondary objective To understand the competitive analysis provides a wealth of information on

the competition's weaknesses to exploit. To find out the reason of dissatisfaction

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To find out which means of communication play a vital role in persuade customer

About the survey

Survey title: “competitor analysis at Pantaloons”

Sample size- 100 respondents

Analysis technique

Time: The survey of 100 respondents was finished in two months

Research format

The questions are a mix of open-ended, close-ended questions, binary, ranking and multiple choice questions. They have been so inserted into the

questionnaire, to get the appropriate response for particular situation.

Limitation of study

Time constraints Biasness – The respondents may give a biased view Some respondents refuse to cooperate Incomplete information As the managers are busy in their daily schedule it is not

possible for us to spend more time in interactions and discussion with them.

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SWOT ANALYSIS

1. Strength: Pioneer in the industry, largest market share and capitalization. Reputation for value for money(Competitive pricing), convenience and a

wide range of products all in one store Being financially strong helps pantaloons retail India deal with any

problems, ride any dip in profits and out perform their rivals Development and Innovation are high at Pantaloons India with regards

to it products and consumer preferences and lifestyle changes which keep its ahead of its competitors.

2. Weakness: Pantaloons do not function internationally, which has an effect on

success, as they do not reach consumers in overseas markets. Since Pantaloons Retail India Ltd sell products across many sectors, it

may not have the flexibility of some of its more focused competitors. Lack of providing standard carry bags

3. Opportunities: Opportunities exist for PRIL to continue with its current strategy of large,

super centers. Population of country is growing where the scope of market is kept on

increasing for retail store. Organized retail less penetrated in India so it acts as great opportunities

to the organization for its growth

4. Threats: Being number one means that you are the target of competition.(Extra

competition and new competitors entering the market could unsteady pantaloons retail India)

A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits.

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Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services

Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India.

The actions of a competitor could be a major threat against pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand.

DATA INTERPRETATION

QUESTIONNAIRE

1) You prefer to shop from –

A) Hypermarket ( ) B) small retailers ( )

C) Brand specific outlets ( ) D) others ( )

Hypermarket 40

Small retailers 16

Brand specific outlets 36

Others 8

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40%

16%

36%

8%

Sales

Hypermarketsmall retailers Brand specific outletsothers

Inference; from the pie chart depicted that frequency of shopping from hypermarket

is highest it contains 40% of total outcomes. 36% respondents like to visit in specific outlets; where as 16% wants to buy the product from small retailers. Hence we can conclude that mostly people like to shop from hyper market.

2) What influenced you to shop in Pantaloons?

A) Product quality ( ) B) Store appearance and atmosphere

C) Promotions and offers ( ) D) price & terms of payment

Product quality 32

Store appearance and atmosphere 20

Promotions and offers 24

price & terms of payment 24

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32%

20%

24%

24%

Sales

Product quality Store appearance and at-mospherePromotions and offersprice & terms of payment

Inference: from the above data we can say that most of the customer is quality

conscious Pantaloons should focus on more in quality. It is clear that 32% of respondent chose product quality out of 100 respondents. Whereas 20%customer likes store appearance, 24% respondents believe in promotion and offers and 24%in price and terms of payment. we can conclude that mostly people like product quality in Pantaloons, Guwahati.

3) How frequently do you shop at Pantaloons?

A) Every week ( ) B) once in two week ( )

C) Once in three week ( ) D) once in a month ( )

Every weak 24once in two week 28Once in three week 12once in a month 36

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24%

28%12%

36%

Sales

Every weakonce in two weekOnce in three weekonce in a month

Inference: from the pie chart depicted above, the frequency of shopping of

respondent is evident of the 100 respondent who answered questionnaires, 24%respondent indicated that they shopped every weak which is favorable for the business.28%respondent would like to shop once in two weak and where as 36% respondent likes to shop once in the month. The lowest percent is 12% which is once in the three weak. We can Conclusion that most people of Guwahati would like to shop once in the month.

4) What comes to your mind when you mean about Pantaloons?

A) Discount and offers ( ) B) Assortment

C) Quality ( ) D) others ( )

Discount and offers 60Assortment 12Quality 20others 8

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60%

12%

20%8%

Sales

Discount and offersAssortmentQualityothers

Inference: when we say come to the mind discount and offers comes first. In Pantaloons

family centre most of the respondent like discount and offers about 60% of respondent perceived discount and offer is the main attraction that pulls them to come into the store.20% respondent liked quality in the Pantaloons. Thus we can conclude that discount and offers play a vital role in retailing.

5) Brands and products availability in Pantaloons is?

A) Excellent ( ) B) Good ( )

C) Average ( ) D) Bad ( )

Excellent 36Good 48Average 16Bad 0

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36%

48%

16%

Sales

ExcellentGoodAverageBad

Inference: from the above pie chart it is clear that brand and product available in

Pantaloons is up to the mark. Out of 100 respondent 36 respondent liked excellent option where as 48 respondent view good options. It means that brand and product in Pantaloons is qualitative and doing fine job.

6) Through which promotional source you come to know about Pantaloons?

A) Print media ( ) B) Electronic media ( )

C) Word of mouth ( ) D) Magazine ( )

Print media 32Electronic media 20Word of mouth 44Magazine 04

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32%

20%

44%

4%

Sales

Print mediaElectronic mediaWord of mouthMagazine

Inference: from the above data we can conclude that most of customer comes to know

about Pantaloons by word of mouth 44% and print media 32%.electronic media also doing fine job .people come to know about Pantaloons by 20% through electronic media. Only few people come to know about Pantaloons by magazine. Thus it is clear that word of mouth is one of the effective tools of informing the customer about Pantaloons.

7) Which company you think is competitor of Pantaloons?

A) Hub ( ) B) Sohum Emporio ( )

C) Reliance Trends ( ) D) Westside ( )

Hub 55Sohum Emporio 46Reliance Trends 35Westside 25

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34%

29%

22%

16%

Sales

HubSohum EmporioReliance TrendsWestside

Inference: It is evident from the findings that most of the outlets regard Hub as its closest competitor of Pantaloons.

8) Product display and signage in the store is –




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44%

44%

16%

Sales


Inference: we can conclude that product display and signage are nearly 90% excellent

and good of total respondent. Out of 100 respondent 44% believed that product display and signage are excellent in nature and 44% is in good .thus we can conclude that display and signage is up to the mark.

9) Does the cost of product affect your purchasing choices?

Yes No

Respondents whose purchasing choice is affected and not affected by the price of the product

Table VI:

RESPONDENT Percentage(%)Male Female

YES 34 17 51%NO 33 16 49%Total 67 33 100%

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yes no0

5

10

15

20

25

30

35

40

34 33

17 16male respondentsfemale respondents

Inference: We find those 34% males and 17% female respondent’s purchasing

choice is affected by the price of the product. And 33% male’s and 16% female’s purchasing choice is not affected by the price of the product.

10) In which section do you spend more time while shopping?

A) Food bazaar ( ) B) Apparels ( )

C) Household utensils ( ) D) other section ( )

Food bazaar 48Apparels 16Household utensils 12Other section 24

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48%

16%

12%

24%

Sales

Food bazaarApparelsHousehold utensilsOther section

Inferences: Most of the customer who visit to Pantaloons family centre would like to

visit food bazaar first which means customer preference towards food bazaar followed by apparels and utensil section .as they find more product varieties and offers in these sections. We can easily conclude that 48% respondent liked to visit in food bazaar compare to other section.

11) Location cleanliness and hygiene maintained in Pantaloons of city is-




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56%

40%

4%

Sales


Inference: It is clear from the pie chart is that cleanliness and hygiene maintain in

Pantaloons is superb. More than 90% respondent marks it excellent and good .out of 56%respondant feels it excellent and 40%respondanet mark it good. So we can conclude that cleanliness and hygiene is awesome in Pantaloons family centre.

12) Do you like fashion Fridays offer?

Yes No

Yes 95No 5

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95%

5%

Sales

YesNo

Inference: Most of the customer liked to fashion Fridays offer, we can easily conclude

that 95% respondent liked to fashion Fridays offer or 5% respondent not liked to fashion Fridays offer.

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Conclusions and recommendation

Observation and findings

Store is performing well in attracting the customers People usually visit the store once in a weak They have different verity of product in food bazaar and

utensil section The main dissatisfaction for the customer is the paid

carry bags. Discount and offers are doing well in the stores The promotional activities like lucky drawn, free gifts etc

really attract the customer in the store. Inside store employee interaction is very less with the

customer Location of Pantaloons is outstanding The store has sufficient space for shopping. Most of customer belongs to high society and middle

class Cleanliness and hygiene maintain in the store is superb Pantaloons provide value added services like, home

delivery; alteration giftwrapping.etc is up to the mark. Best Loyalty Program in India, like payback green card

option. Customer are really attract of fashion Friday offer.

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Conclusions

Pantaloons offers a wide verity of product of different prices and different qualities satisfying most of its customers

Prices and offers in Pantaloons have been one of the main attractions and reason for its popularity

Heavy rush on weakened and Sunday makes customer dissatisfy while doing billing.

The customer gets all kind of product in Pantaloons under one roof.

Hub is the main competitor of Pantaloons.

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Recommendation

1. Quick services for logistics for customer2. There should be more billing counters on Friday

and Sunday as customer has to stand in a queue3. The gift wrapping paper is low quality paper

should be standardize according to the business.4. Proper signage should be there so that customer

can locate the product easily.5. Value added services have to be improved so that

most of customer will avail those services6. Offer and Discount should be there so that

customer attract to buying .

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Dear Sir/madam,

I am a student of master school of management, conducting a study on

the competitor analysis in retail outlet in pantaloons retail (India)

Limited, Guwahati. Please fill in the following questionnaires to help me

in my survey.

On behalf of our organization and institute I thank you for sparing your

valuable time.

QUESTIONNAIRE

NAME:

GENDER: Male Female

AGE GROUP: 10-20 20-30 30-40 40-above

OCCUPATION: Service business others

1) You prefer to shop from –

A) Hypermarket ( ) B) small retailers ( )

C) Brand specific outlets ( ) D) others ( )

2) What influenced you to shop in Pantaloons?

A) Product quality ( ) B) Store appearance and atmosphere

C) Promotions and offers ( ) D) price & terms of payment

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3) How frequently do you shop at Pantaloons?

A) Every week ( ) B) once in two week ( )

C) Once in three week ( ) D) once in a month ( )

4) What comes to your mind when you mean about Pantaloons?

A) Discount and offers ( ) B) Assortment

C) Quality ( ) D) others ( )

5) Brands and products availability in Pantaloons is?



6) Through which promotional source you come to know about Pantaloons?

A) Print media ( ) B) Electronic media ( )

C) Word of mouth ( ) D) Magazine ( )

7) Which company you think is competitor of pantaloons?

A) Hub ( ) B) Sohum Emporio ( )

C) Reliance Trends ( ) D) Westside ( )




9) Does the cost of product affect your purchasing choices?

Yes No

10) In which section do you spend more time while shopping?

A) Food bazaar ( ) B) Apparels ( )

C) Household utensils ( ) D) other section ( )

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12) Do you like fashion Fridays offer?

Yes No

13) Any suggestions …………………………………………………

…………………………………………………

…………………..

Signature:

Date:

BIBLIOGRAPHY

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Web References

www.futuregroup.com

www. pantloons.com

[email protected]

www.lgindia.com

www.google.com

www.wikipedia.com

Business world

Business today

Economics Times

Times of India

THANK YOU

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http://www.wikipedia.com/

http://www.google.com/

http://www.coalindia.in/

http://www.futuregroup.com/

nabajyoti bharali final project report at pantaloons

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