pantaloons manocha sir

8/3/2019 Pantaloons Manocha Sir

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Submitted to :Mr. Hitesh Manocha

Submitted by :Nisha Garg (29)Priti Nirala (34)Rajni Kundu (40)Rashmi Agarwal (42)Smita Jain (56)

Jyoti Sharma (212)

Pantaloons Retail (India) Limited-

The Indian Retailing Giant


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Introduction

Indias leading retailer operating in value andlifestyle segment of the Indian consumer market.

From a small single format store in 1993, PRIL hadgrown to become the largest multi-format store by

2004, comprising Pantaloons ,Big Bazaar ,FoodBazaar, Gold Bazaar, and Central Mall. It was oneof the largest players in discounting retail store.

A flagship company of Future Group.


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Major Milestone

1987: Company incorporated as Manz Wear

Private Limited. Launch of Pantaloons trouser,Indias first formal trouser brand.

1991: Launch of BARE, the Indian jeans brand. 1992: Initial public offer (IPO) was made in the

month of May. 1994: The Pantaloon Shoppe exclusivemenswear store in franchisee format launchedacross the nation. The company starts thedistribution of branded garments through multi-

brand retail outlets across the nation.


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1995:John Miller Formal shirt brand launched. 1997: Pantaloons Indias family store launched

in Kolkata

2001: Big Bazaar, Isse sasta aur accha kahinahin - Indias first hypermarket chain launched.

2002: Food Bazaar, the supermarket chain waslaunched.

2004: Central Shop, Eat, Celebrate - Indiasfirst seamless mall was launched in Bangalore.


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STP Of Pantaloons

GEOGRAPHIC : urban, metropolitan cities DEMOGRAPHIC :

Income - middle & upper-middle PSYCHOGRAPHIC :

Socioeconomic Class - B1,B2

Lifestyle - culture-oriented, sports-oriented, outdoor-oriented.

BEHAVIORAL :

Occasions - regular

Benefits - quality ,economy, serviceUsage rate - high

Loyalty status strong

Attitude - positive


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SWOTStrengths Pioneer in the industry, largest market

share. Presence in major cities.

Trusted and respected brand by theconsumers.Weaknesses Less Conversion level-despite high

footfalls, the conversion ratio has beenvery low in the retail outlet


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Opportunity

Organized retail is only 2% of the totalretailing market in India. It is estimated togrow at the rate of 15-20% by 2010.

Threats Being number one is means that you are the

target of competition. Price wars between competitors, price cuts &

so on could damage profits for PantaloonsRetail India


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Big Bazaar

PRIL opened its first Big Bazaar in Kolkata. The USP of the Big Bazaar store is its low pricing. More

focused on unbranded products. It followed mass retailing hyper store in which

merchandize was stacked up to ceiling. The store stocked a wide range of products including

apparels, footwear, utensils and other household itemsetc. and it covers 70% of customers shopping.

Apparels and non-food segments were more profitablethan food segment.

The tagline Isse sasta aur accha kahin nahi highlightsits low price.


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Consolidators appointed at each category of goods

who dealt directly with manufacturers and thusthere were low distribution costs. For eg. -PRIL tiedup with Arvind mills , Liberty (footwears),Cello(plastic items).

By 2003, the company promoted its own apparelbrands, especially jeans and shirts, at Big Bazaarsto increase margins.

In 2003, PRIL launched its Gold Bazaar which wasRs.400 bn gold retailing business.

PRIL also tied up with ICICI bank to launch a specialco-branded card called Big Bazaar ICICI creditcard.


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STP Of Big Bazaar GEOGRAPHIC : urban

DEMOGRAPHIC :

Income - middle, lower middle

PSYCHOGRAPHIC :

Socioeconomic class- B1,B2Life style - family-oriented,

culture-oriented

BEHAVIORAL :

Occasions - regularBenefits - economy

User status - regular


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Target Audience

Big Bazaar target consumers who are priceconscious and seek value in purchase made.

The large and growing young working population

is a preferred customer segment . Big Bazaar specifically targets working women and

home makers who are the primary decisionmakers


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SWOT Strengths

A vast variety of items available under one roof.

Everyday low prices, which attract customers.

Maximum percent of footfalls converted in sales

Biggest value retail chain in India.

It offers a family shopping experience, where entirefamily can visit together.

Weaknesses

General perception: Low price = Low quality.

Overcrowded during offers.

Long lines at billing counters which are timeconsuming.


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Opportunities A lot of scope in Indian organized retail as it stands

at approximately 2%. Increasing mall culture in India. More people these days prefer to visit big stores

where they can find large variety under one roof.

Threats Unorganized retail also appears to be a threat to Big

Bazaars business. A large population still prefers tovisit local convenient stores for daily purchases

Changing Government policies International players looking to foray India.


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Food Bazaars

The first Food Bazaar, set up in Lower Parel insuburban Mumbai in 2001.

Replication of Local Mandi, displaying staples inthe open.

Targeted on Indian customers to purchase qualitygoods on wholesale prices.

Built on the convergence model, sourcing food andvegetables directly from consolidator who werepurchasing from farmers.


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Products at food bazaars ranged from fruit and

vegetables to staples, FMCG products and ready tocook products.

The store was divided into six Hot Shops on thebasis of product categories.

Farm fresh Chill station

Golden harvest

Chef Zone

Hungry kya!

Head to toe

In 2003, PRIL launched its own private labels intea, salt and spices at Food Bazaar.


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STP Of Food Bazaars

Geographic : - Urban

Demographic :

Income - Upper middle and

High Psychographic :

Socioeconomic class- A1, A2, B1, B2

Behavioral :

Occasions - Regular

Benefits - Quality

User status - Regular


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SWOT Analysis

Strenghts:

Quality & Hygienic products

Different products under one roof

Time saving for customers

Weaknesses:

Competitors - FoodWorld, Subhiksha.

Perishable goods are difficult in managing andhandling


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Opportunities:

Busy schedule of people Increasing trend of shopping under one roof

Increasing demand of processed and ready to eatfood.

Threats:

Government Regulations

Awareness about processed and packaged food.


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Recommendation

It is entering into too many businesses at one timewhich might result to dilution of its flagshipbusiness of garment retailing. So, they shouldfocus on their present business.

PRIL can expand their business in small cities. They can set various Games Zones in their various

retail outlets.

Use of latest technology.


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THANK YOU

pantaloons manocha sir

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