lifestyle vs pantaloons

8/11/2019 Lifestyle vs Pantaloons

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PRICE COMPARISON

Apparels ranging fromRs.499 to Rs.5000

Targets Higher Middle

Class.

Apparels ranging fromRs.399 to Rs.4000

Targets Middle Class.

4.1 4.1


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AREA

TOTAL AREA : 24000 Sq.

feet

MENS SECTION:Formals:2500 Sq. feet

Casuals:3500 Sq. feet

WOMENS section:

4000 Sq. feet

TOTAL AREA : 14000 Sq.

feet

MENS SECTION:Formals:2000 Sq. feet

Casuals:2500 Sq. feet

WOMENS section:

3000 Sq. feet

5 3


5/20

STOCK KEEPING

UNITS

40000 Stock KeepingUnits

Each Brand -800 to 1300

Units.

20000 SKUs In Display.

10000 SKUs In the

Godown.

Each Brand-1000 to

1500 Units.

4.5 4


6/20

VARIETY (Mens wear)

Lifestyle Pantaloons

Formals:

Casuals:

Formals:

Casuals:

4.5 3.5


7/20

VARIETY (Womens wear)


Ethnic:

Casuals:

Formals:

Ethnic:

Formals:

Casuals:


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ASSORTMENT

Lifestyle

Per brand 26-30 varieties

Running size(M,L): 2pieces

Other sizes (S,XL,XXL): 1

piece

Pantaloons

Per brand 35-40 varieties

Running size(M,L): 3pieces

Other sizes(S,XL,XXL): 2

pieces

4 4.5


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AMBIENCE


10/20

AMBIENCE

Lifestyle

Temperature: Cool

Lighting:

Brightly lit, Symmetrically

planned across the ceiling. White flooring enhancing

brightness & each display unitwas adequately lighted.

Sound : MusicSlow, soft ,instrumental.

Interiors- Contemporary andsleek designs

Housekeeping: Well placed andorganised. Rack near the trialrooms were regularly emptied.

Pantaloons

Temperature: Comparatively warmer

Lighting :

Asymmetrical across ceiling. Highlightedonly the products/racks.

Light- Yellow, dim lights Flooring- Earthy tones.

Sound: Music- fast, louder and acombination of popular English andHindi songs.

Interiors- Wooden racks and earthytones

Housekeeping : For certain brands, themens and womens apparels were keptin the same place which confused thecustomers.

4.5 4


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AMBIENCE

Lifestyle

Overall Layout :

1) The entrance- cosmetics,watches, perfumes and eyewearsection.2) The next section displayed themen's apparels, followed byfootwear.3) The upper level-women'sapparels, home furniture andkids' wear.4) Spacious and clothes wereorganized more on shelves anddisplay units rather than hangers

5)Enough walking spacebetween display units

Pantaloons

Overall Layout :

1)The entrance- ladies apparels

2) Towards the right we had thesection displaying watches,cosmetics, eyewear andperfumes.3) Post this section, the men'sapparels were displayed.4)Clustered and difficult to

differentiate the brands withoutthe brand logo/name.

5)Limited walking space andcongested.


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SERVICE

Lifestyle

2) 9 cash counters

3) There were staffs for

each brand and werevery cordial and easy

to deal with.

4) Free home delivery of

apparels, furniture,etc. is provided to non-

card-holders as well.

Pantaloons

2) 5 cash counters

3) Compared to Lifestyle,

the customers found ita bit tedious to check-

out their purchases.


14/20

IN STORE DISPLAY

Lifestyle

All the Brands were organized as

per separate display units.

Trousers of same Brand justopposite on a rack

Mens section- More Shelves and

Racks

Womens Section- Comparatively

cluttered than mens section. Visible from a distance

Colour blocking done

Visual Merchandising

Pantaloons

The brands were organized on the

same wall with the brand name on

top.

Trousers of the same Brand closely onhangers.

Mens Section- More Use of Hangers.

Womens Section- Cluttered. One

couldnt move about easily. Cannot look through from a distance

Colour blocking done.

Visual Merchandising

4.4 3


15/20

DISPLAY UNITS



16/20

IN STORE DISPLAY UNITS



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WINDOW DISPLAY

4.2

3.8


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CASE STUDY


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lifestyle vs pantaloons

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