new jersey society of cpas: personal branding via social media
TRANSCRIPT
Scratch your nicheHow to build your business and boost
your brand through specialization ... and social media
Bill Sheridan, CAE
The Business Learning Institute
macpa.cnf.io
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
New school
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
“Social media has made new forms
of leadership possible for scores of
people who don’t fit the Harvard
Business School mold.”
Susan Cain, author, “Quiet: The Power of
Introverts in a World That Can’t Stop Talking”
What is social media?
Bill Sheridan, CAEThe Business Learning Institute
Broadcasting tool
Listening agent
Networker
Social filter
Teacher
“Thinking about
information overload
isn’t accurately
describing the
problem. Thinking
about filter failure is.”
Clay Shirky
New York University
new media professor,
writer, and consultant
Bill Sheridan, CAE
The Business Learning Institute
The age of
adaptation“The need to constantly adapt is
the new reality for many workers.”
Serial mastery
These workers “are often left to
figure out for themselves what new
skills will make them more
valuable, or just keep them from
obsolescence.”
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
What do you stand for?
Take control of your
brand. Own it.
Stand out from the
crowd.
What do you know?
Why is it important?
What makes you you?
Promote yourself.
Build community.
Embrace opportunity.
Bill Sheridan, CAE
The Business Learning Institute
Old school
Bill Sheridan, CAE
The Business Learning Institute
New school
Bill Sheridan, CAE
The Business Learning Institute
Meet Seth.
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Maddie
Jamie
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
“The meaning
of life is to find
your gift. The
purpose of life
is to give it
away.”
Pablo Picasso
Bill Sheridan, CAE
The Business Learning Institute
Do this
Bill Sheridan, CAE
The Business Learning Institute
1. Create
Bill Sheridan, CAE
The Business Learning Institute
2. Promote
Bill Sheridan, CAE
The Business Learning Institute
3. Build
Bill Sheridan, CAE
The Business Learning Institute
4. Learn
Bill Sheridan, CAE
The Business Learning Institute
“Learning is
what most adults
will do
for a living in the
21st century.”
-- S.J. Perelman
American humorist
Bill Sheridan, CAE
The Business Learning Institute
“Once you
stop learning,
you start
dying.”
Albert Einstein
Bill Sheridan, CAE
The Business Learning Institute
5. Engage
Bill Sheridan, CAE
The Business Learning Institute
6. Be patient
Bill Sheridan, CAE
The Business Learning Institute
7. Be real
Bill Sheridan, CAE
The Business Learning Institute
8. Strategize
Bill Sheridan, CAE
The Business Learning Institute
“People don’t
buy what you.
They buy why
you do it.”
-- Simon Sinek
Bill Sheridan, CAE
The Business Learning Institute
9. Be nice
Bill Sheridan, CAE
The Business Learning Institute
10. Be there
Bill Sheridan, CAE
The Business Learning Institute
Don’t
do thisBill Sheridan, CAE
The Business Learning Institute
1. Avoid
‘deep work’
Bill Sheridan, CAE
The Business Learning Institute
“The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. The few who cultivate this skill will thrive.”
Cal NewportDeep Work: Rules for Focused Success
in a Distracted World
Bill Sheridan, CAE
The Business Learning Institute
2. Be fake
Bill Sheridan, CAE
The Business Learning Institute
Facebook.com/help/188118808357379
NPR.org/sections/alltechconsidered/2016/12/05/503581220/fake-or-real-how-to-self-check-the-news-and-get-the-facts
Bill Sheridan, CAE
The Business Learning Institute
3. Be gullible
Bill Sheridan, CAE
The Business Learning Institute
4. Be mean
Bill Sheridan, CAE
The Business Learning Institute
5. Be yourself
Bill Sheridan, CAE
The Business Learning Institute
6. Overshare
Bill Sheridan, CAE
The Business Learning Institute
7. Spam
Bill Sheridan, CAE
The Business Learning Institute
8. Automate
Bill Sheridan, CAE
The Business Learning Institute
9. Cross the
line
Bill Sheridan, CAE
The Business Learning Institute
10. Fan the
flames
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Questions?
Bill Sheridan, CAE
The Business Learning Institute
Bill Sheridan, CAE
The Business Learning Institute
Scratch Your NicheHow to build your business and boost
your brand through specialization ... and social media
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