michele miller portfolio

michelemiller

ideation | strategy | leadership | flexibility | excellence

KNOW:Marketing agency wants to showcase the importance of branding on their website.

THINK:Use video to engage viewers.

DO:Keynote-based presentation merged with sound in Adobe Premier for a robust, engaging “video.”

CLICK TO VIEW

http://seroka.com/

michelemiller


michelemiller


KNOW:Automotive software company need to establish self in market. Strengths are broad product line and great customer support.

THINK:Push start to finish solutions – all from one provider with people that stand behind them.

DO:Strong brand look and feel so prospective customers easily know all from same company.

michelemiller


KNOW:Client wants to convey all the ways they support sustainability.

THINK:Journey theme walks store owners though all the steps corporate is taking to be sustainable.

DO:Fold-out map mailer tells the story in an engaging manner.

michelemiller


KNOW:Company saves money when employees choose high deductible/HSA plan.

THINK:Employees are reluctant to switch plans because they don’t understand it and the high deductible scares them off.

DO:Create an easy-to-read guide that explains to employees the benefits of both plans (esp. the HSA plan)

NOTE: That year the company had a huge increase on the percentage of employees that opted for the HAS plan.

michelemiller


michelemiller


KNOW:Medical cart manufacturer going to multiple tradeshows. Wants customers to know the extent of their capabilities.

THINK:Need to design a flexible booth that highlights all the company capabilities from engineering to final production paint.

DO:Booth design can be used inline or as an island. Back panels of the booth show a “schematic” of the entire production process.

NOTE: They landed a big GE contract at one of the shows.

michelemiller


KNOW:Lobbyists want support from farmers on transportation issues in IL.

THINK:Need to explain to farmers all the ways transportation issues affect them.

DO:Infographic with all the statistics.

michelemiller


KNOW:Magazine publisher realizes traditional publishing is a dying breed.

THINK:Push the company’s strength – content development across multiple platforms.

DO:Video created for tradeshow repurposed for website home page and digital brochure showcasing capabilities.

CLICK TO VIEW

http://highvelocitycommunications.com/

michelemiller


KNOW:Experienced investment professional breaks away from a large company and starts her own wealth management firm. Goal: a few HUGE clients.

THINK:Focus on the personal attention she can bring to prospective clients.

DO:Company name and brand identity ooze personalization, traditional values and wealth.

michelemiller


michelemiller


KNOW:Upscale, Boca Raton-area Lexus dealer wants an ad campaign to differentiate them from the competition.

THINK:The dealership is already the #1 Lexus dealer in the world, doesn’t need to build awareness, has wonderful amenities—cappuccino bar, Zen garden, homemade cookies.

DO:Pure image campaign, highlighting the customer experience.

michelemiller


KNOW:Corporate holiday card must be produced within a plethora of parameters and approved by committee of high level executives.

THINK:Oh shit!

DO:Non-denominational card, recognizing the company’s 40th anniversary, printed on recycled paper, delivered on-time and under budget to raving reviews and doesn’t look half bad!

michelemiller


michelemiller


KNOW:Update Toyota Accessories brochures for new model year.

THINK:Accessories are all about making your car your own. Have great research on demographics/psychographics by model.

DO:Incorporate more lifestyle images into brochures, targeting specific markets for each model.

michelemiller


KNOW:Due to budget constraints, automotive dealer annual incentive trip is at a rustic resort in Utah. Client has very modern taste.

THINK:This is a reward trip for the owners of the Top 100 dealerships, who expect the finer things in life and are not necessarily outdoorsy types, so need to set the tone for the trip accordingly.

DO:Clean, elegant design remains true to the beautiful setting of the venue without going lumberjack.

michelemiller


KNOW:Company has invented new product that attaches electronics to vehicles in multiple markets.

THINK:Show the wide range of devices and vehicles that product can be used on.

DO:Website home page showcases product in the middle with animated gifs of all the different devices and vehicles that connect boys with their toys.

Michele Miller5824 W. Galena StreetMilwaukee, WI [email protected]

mailto:[email protected]

mailto:[email protected]