Miller Portfolio

Download Miller Portfolio

Post on 10-May-2015

360 views

Category:

Documents

1 download

Embed Size (px)

TRANSCRIPT

  • 1.jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Studiomoto Tour 027 Motorola Studiomoto was designed to showcase the latest in music, video and digitalcapabilities from the Motorola product lines. Consumers visiting the studio couldmix their own ring tones, create their own screen savers or just relax on the roof-top deck while demoing the latest in Motorola technology. >> Microsoft UltimateTV Launch 030 Microsoft Created and implemented a three phase marketing blitz to support the productlaunch in seven key markets. Campaign included email blasts, wild postings,online product demo, national sweepstakes, mobile billboards, airplane banners,nighttime wall projections and seven custom-made mobile demonstration ve-hicles. Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 01 of 12

2. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Speedpass at McDonald's 017 Exxon Mobil - Speedpass Defined the strategy and implemented a integrated marketing and promotionscampaign that educated and motivated consumers to both sign-up and useSpeedpass at participating McDonald's and Mobil locations in the Chicagolandarea. Program included direct marketing elements, targeted email blasts, local-ized collateral material and field marketing support. >> Digiorno Pop-Up Retail Event044 Kraft Located in the center of the Magnificent Mile on Michigan Avenue, The DigiornoPop-Up Store was utilized to support the launch of the brand's new product lineand advertising campaign. Designed to mimic a Chicago-style pizzeria from theexterior and home-kitchen on the interior, consumers were given a full slice ofpizza, free, (and a coupon) just for stopping in. Scripted brand actors and streetperformers were also used to add authenticity and character to the overall brandexperience.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 02 of 12 3. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Name The Plane012 Boeing In support of the new 777-ER, business travelers were reached via their childrenwith an international "Name The Plane" contest. Partnering with AOL for Kids andTime for Kids, an educational packet on the history of flight was created byScholastic and distributed to schools throughout the USA for additional support. >> Good Humor Classics Tour015 Good Humor - Breyers Ice Cream Implemented "PR" type events to support the nostalgia of the Good Humor brandof classis ice cream products. Promotion utilized the Good Humor Man characterand vehicle and was implemented at trades shows and industry conferences.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 03 of 12 4. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Sales Training Kits 004 AT&T Wireless >> mMode Experiential Teams034 AT&T Wireless - Data Services Group To personify and bring to life the features and benefits of mMode, the dataservice side of the AT&T Wireless phone service, costumed actors were scriptedand then unleashed on the streets of New York City. The campaign goals wereengage and educate consumers about the newly relaunched service and to drawmedia attention. Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 04 of 12 5. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> National Cell Phone Etiquette Month 010 AT&T Wireless Teams of "Shushing Grannies" politely shushed commuters to remind them ofNational Cell Phone Etiquette Month and provided them with discounts on phoneaccessories. Grannies were assembled in four key commuter markets and werepositioned at downtown train stations for maximum exposure. >> Pete Yorn's Day I Forgot Tour 008 AT&T Wireless Identified emerging artist Pete Yorn as an ideal means of reaching the youthaudience in support of the mLife campaign. Program included online ticketgiveaways, product demonstration, real-time text messaging during the concert,offline and online media support and sales promotion components. Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 05 of 12 6. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Lifestyle Marketing Program 006 AT&T Wireless - Business Solutions Group Events (demos) were executed in a modular booth structure to mobile profes-sionals in locations that were conducive to their overall "lifestyle" such as corpo-rate atriums, health clubs and corporate food courts. >> Holiday eGreeting Card Program003 AT&T Consumer Upon educating consumers about an option to receive their monthly statementsvia email in lieu of a the snail mail, they were given the opportunity to send web-based holiday cards to friends and family.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 06 of 12 7. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Alohamoto at Super Bowl XL025 Motorola A one-of-kind, tropical environment was created in cold and blustery Detroit insupport of Motorola's sponsorship of the Super Bowl XL. As a sponsor of theupcoming Pro Bowl in Hawaii, consumers were welcomed into the heated envi-ronment to watch professional volleyball players, surfers and sand sculptures andalso get a glimpses of the latest in Motorola technology. >> Motorola Pop-Up Retail019 Motorola As a primary sponsor of the Burton Snowboard Championships, Motorola wasdetermined to make an impact at the event in Stratton Mountain, VT. Afterlocating a vacant retail space in the mountain village, the interior was completelytransformed into a uniquely branded environment in just two weeks. The spacewas used for everything from product demo to VIP parties to an autographsigning destination with Moto sponsored athletes.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 07 of 12 8. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Next Fest 029 Motorola A fleet of customized Segways were outfitted to engage consumers on the streetsin Chicago with new Motorola technology. Consumers would wave a tetheredphone over a "RFID hot zone" on the Segway cover then answer the questionthat appeared on the phone display. Winners received a instant prize and achance to win free tickets to shows at The House of Blues. >> Motorola Global Tradeshow Experience051 Motorola Designed to provide the maximum flexibility possible for Motorolais diverse,global trade show needs, each zone in the trade show booth was conceived torepresent a different area of the consumersi life, such as; home, work, play andon-the-go. A retail zone was also included to support the retail marketing initia-tives being implemented across the globe. Experiential mapping, media expo-sure, data capture and other re-marketing tactics were also presented as part ofthe overall strategic plan.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 08 of 12 9. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Bertolli Frozen Pasta Tour035 Unilever Two Bertolli Frozen Pasta Tours traveled to high-end music and food eventsacross the country to promote the launch of the Brand's new restaurant-qualitypasta products. Serving freshly cooked sample portions, brand ambassadorsengaged consumers about the freshness of the product, ease of preparation andavailability across major grocery store chains. >> Morton Umbrella Girl 75th Anniversary 018 Morton Salt Searched and manage a real-life Morton Umbrella Girl to help commemorate the150th anniversary celebration of Morton International and the 75th anniversaryof Morton Salt.Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 09 of 12 10. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> Equal Rights Sampling Tour036 Merrisants (Equal) Company Utilizing a customized double-decker tour bus, outfitted with a fully-functionalbeverage bar and second level lounge, consumers were given the opportunity tosample Equal's new line of Flavor Sticks in a cup of of hot coffee or tea. >> Grand Opening Program 016 Mobil Oil Corporation Created a unique, turn-key grand opening program that was customized by eachMobil Dealer on a local level but still provided consistency in look and feel acrossall participating locations. Event included credit card solicitation, Speedpassenrollment and a tie-in to Mobil One Racing. Jeffrey Alan Miller or used with permission. Portfolio services by Qfolio.com Page 10 of 12 11. jeffrey@jeffreyalanmiller.com www.jeffreyalanmiller.com 809 Wheeler St., #6-374 Ames, IA 50010 312.961.9091Jeffrey Alan Miller >> MTV Festival Flix 039 MTV Outfitted with the latest AV system, Festival Flix was a 200 person theaterdesigned to show videos and Rocumentaries to the attendees of the MTV Sportsand Music Festival in Memphis, TN. >> Hispanic Festival Series001 1-800-Collect En Espanol Created an eye-catching brand experience designed to educate Hispanic consum-ers about MCI's toll free service. Event was designed for easy setup and transpor-tation and was utilized at the twelve largest Hispanic festivals througho