A media advertising campaign is a series

of advertisement messages that share a

single idea and theme.

e.g. (Geo News)

Advertising campaigns appear in

different forms of media across a

specific time frame.

Electronic Media

Print Media

Social Media

Media can change opinions because they have

access to people and this gives it a lot of

strength.

Media has changed the societies of world so

much that we can't ignore its importance.

Media has lot of responsibility on its shoulders

as today's society is very much influenced by

the role of media.

The Duty of Media is:

To Inform

To Educate

To Entertain

About Our Health.

About The Importance of Education.

About Our Surrounding.

About Recent Events.

About How To live In a Society.

About Key Personalities, ect.

Media is considered to be the 4th pillar of the society.

That is why media is responsible to produce high standard of performance.

Media is also Responsible to promote that type of ISSUES, which are in the favour of their audience or nation.

By Print Media It May be through:

Editorial Columns Features Articles News Stories

By Electronic Media It May be through:

Documentaries Visual Adds Visual Reports Paid Contents Talk Shows

Face book

Twitter

Orkut

My space

You tube

Daily motion

Blog TV

Expo TV

The Nation (Oct,2011)

Prime Minister Syed Yusuf Raza Gilani on Monday

asked media to expand their "sole craving for

political issues" and focus more on highlighting

educational and health issues.

The Nation (Nov,2012)

Media Urged to Highlight Health Issues

Media managers have stressed the need for allocating more resources

by the owners and through various sponsors to highlight public

health issues in media and put this on the political agendas to make

healthcare available to everyone.

Columnist Babar Sattar said health issues can become political issues but anchorpersons do not give importance to them, as they themselves are

from the elite and such issues do not directly affect them.

The Nation Rameeza Majid Nizami questioning the timing of the debate said that media owners have to be told how they can allocate resources when they have limited resources and how they could

give importance to health issues when there are so many important issues emerging.

The media is an important tool of building

& generating opinion. The current era of

technology is converting the world into

global village. Pakistani Media has also

groomed well in last few years.

The use of media in education & health

promotion is widely used locally, regionally

and internationally. The outcomes of such

media campaigns are yet to be realized

and to be proven as truly successful.