social media seminar 07.23.09
TRANSCRIPT
Social Media Marketing:
Content, Communication, &
Connection
What is Social Media?Social Media is the concept and process of using new media
and online channels to not just market your company but to also communicate with your industry and clients and provide valuable content and information to your audience.
“Social Media can be a tool used to generate sales leads while increasing the visibility of your company or brand online. “
“Social Media are platforms for interaction and relationships, not content and ads.”
“Social Media is a term that encompasses the platforms of New Media (Twitter, YouTube), but also implies the inclusion of systems like FriendFeed , Facebook, and other things typically thought of as social networking. The idea is that they are media platforms with social components and public communication channels.”
Image credit: Mike Kujawski
Purpose
LISTEN, CONNECT, & COMMUNICATE
Social Media allows you to connect with a broader audience as well as a niche audience on a regular basis.
The purpose of Social Media is to find your audience, listen to them, join or create a community, and then communicate and connect with the community.
Requirements
GOAL, PERSON(S), TIME
Establish a goal for what you hope to achieve by participating in Social Media
Dedicate a person or group of people interested in and willing to invest time in setting up profiles/accounts and then communicating within the selected Social Media channels
Invest in time Social Media over a long period of time
Blogs
45% of U.S. Internet users read blogs monthly58% of U.S. Internet users will read blogs on a monthly basis by
2013
Definition: A blog is a tool to create and publish content that allows readers to offer feedback thereby generating communication
Key Components: ContentComments ResourcesMeasurement
Blog ContentContent should be about the customer and audience, not the
company. Blog content should establish your expertise in the industry and be of value to the reader. Blogs can be B2B or B2C but content must always serve the intended audience.
Possible Blog Topics:TrendsExperiencesCustomer TestimonialsTrip IdeasTips and SuggestionsQuizzesSurveysContests
Consumer Focused Blog
Corporate Focused Blog
Twitterwww.twitter.com
21% of accounts that are empty placeholders94% of Twitter accounts have less than 100 followers5% Make up 3/4 of all Twitter activity 62% Users from the U.S.Tuesday – the most popular day on Twitter
FOLLOW AND BE FOLLOWEDFollow people of like interests, in your industry, in your
demographic, in your region, with news items, with interesting tweets, who retweet items, who @ other users, who share resources or
links
Listen and Contribute: Tweet regularly and relevantly
Communicate with your followers, ask questions, answer questions, retweet items, post helpful links, promote your own events but in a non- invasive way, have a voice and a personality
Facebookwww.facebook.com
200 million accounts200,000+ Active usersFastest growing demographic of 35+ year-old66% of users are outside of college
INTERACTION AND MARKETINGAdvertising—Targeted, Budget, Tracking
Target exact audience with demographic and psychographic filters about real people. Target specific age range, male/female, geographic location can all be modified to reach the most appropriate people for your ad. Pay Per Click (CPC) or Pay Per Impression (CPM, per 1000 impressions)Real-time tracking, Track results based on target audience selected
Groups—Create or join a group within your niche or industry and promote that group to generate Fans; communicate with your group members via wall posts and e mails
Company Profile and Fan Pages—opportunity to connect with the groups, share articles, photos, resource links, generate visibility
Rams Head On Stage: 353 Friends
AAA: 3,286 Fans
Over 500 Results for Baltimore Ravens
Blue Sky Factory: 204 Fans
LinkedInwww.linkedin.com
43 million usersAverage user is 41 years old64% of users are male750,000+ Senior Executives
CONNECTING AND MARKETINGAdvertisingCompany Page
Optimized ProfileParticipate in Groups, ask and answer questionsBe listed as product/service providerPost and participate in pollsLink to and share resourcesManage network of connections and resources
Social Media Channels
Facebook LinkedIn Twitter
Flickr YouTube TechnoratiDigg Blogs RedditTumblr FriendFeed Del.icio.us
Image credit: Brian Solis
Social Media Resources
Social Media BloggersMashable: http://mashable.com/Future Buzz: http://thefuturebuzz.com/Chris Brogan: http://www.chrisbrogan.com/
Site and Social Media Measurement ToolsGoogle Analytics: http://www.google.com/analytics/Radian6: http://www.radian6.com/cms/homeScout Labs: http://www.scoutlabs.com/Crimson Hexagon: http://www.crimsonhexagon.com/home/
Social Media Panel
• Doug Broujos, Blue Sky Factory, Email Marketing and Social Media
• Wini Roche, Harford County Government Tourism, Video Blogs and E-marketing
• Roseanne Souza, The Souza Agency, Building Brand Equity with Social Media
• Joel Mark Witt, Maryland Zoo in Baltimore, Twitter and Facebook for Public Relations
Natalie [email protected]
Public RelationsSocial MediaSearch Engine OptimizationEmail Newsletter ManagementCopy WritingGraphic DesignConsulting
Thank you to our Event SponsorsAAA’s new travel blog:
www.AAAtravelviews.com
Thank you to our Annual Partners