formic media seminar series: social media fundamentals
Post on 14-Sep-2014
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DESCRIPTION
We all are well aware how much social media has grown over the past several years. Facebook is now reporting over 400 million users, Twitter has said there are 50 million tweets per day, which breaks down to roughly 600 per second; everywhere we look we see social media playing a role in today's society. Maybe it's a TV ad for Best Buy showing Facebook and Twitter icons, or a local restaurant offering a deal to the Mayor on Foursquare. If you're online, you can't escape social media. So, as a business, how are you taking advantage of these tools to help extend your brand and messaging? Attend Formic Media's Free Seminar Series to learn how these tools and platforms can help transcend your business. The Formic team will discuss individual social media sites, tools, SEO benefits and more.TRANSCRIPT
Formic Media Seminar Series:Social Media Fundamentals
Presented by:
Formic Media, Inc.
www.formicmedia.com/seminars
503-260-6700| [email protected]
Around since 1981 Reaches over 20,000 people around Oregon Publishes 100 Best Companies to Work for in Oregon Provides readers with insight into News, features & analysis from around Oregon Newest innovations from all sectors Interviews with CEOs on how to succeed
Get Your Free Subscription Use code FORMIC
Oregon Business
Upcoming Seminars
December 8th – WordPress 101
January 12th – Social Media Privacy Policy
February 9th – Website Clinic
Social Media TrendsMeet the Properties Creating Efficiencies Tracking Your Efforts
Agenda
Social Media
Benefits of Social Media Marketing
• Gain industry and constituent insights
• Provide affordable customer service
• Create or extend brand awareness
• Build community & thought leadership
• Generate measurable top line revenue
Benefits of Social Media Marketing
Small Biz Social Media Trends
• Technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.
• One in five small business owners are integrating social media into their business processes
• 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.
Small Biz Social Media Trends
Small Biz Social Media Trends
Social Media Marketing Growth
Meet the Properties
Social Media: Categories
Networking
Blogs
Reviews
Media Sharing
Bookmarking
Expert Communities
News
Wiki
Microblogging
Social Media Content Examples
Timely news updates
Demos, tutorials & how-tos
Testimonials & case studies
Special contests & promotion
Expert content
Creating Efficiencies
3rd Party Tools: HootSuite
Spread the Word Track & Analyze Collaborate with a TeamMonitor Mentions Schedule in Advance Customize Feeds, Networks, etc.
3rd Party Tools: Anatomy of HootSuite
Multiple Profiles
Twitter Search
Navigational Menu
Customized Feeds
Type your 140 Tweet & Send
3rd Party Tools: HootSuite
Spread the Word Post your message to multiple profiles simultaneously!
Set access permissions and
send posts to multiple social
networks in one click.
3rd Party Tools: HootSuite
Track & Analyze View stats on re-tweets, clicks on links, popular posts, etc.
3rd Party Tools: HootSuite
Track & Analyze Pull in Google Analytics data to monitor site traffic from social media campaigns & other mediums.
3rd Party Tools: HootSuite
Collaborate with a Team Add team members to your account and assign tasks.
3rd Party Tools: HootSuite
Monitor MentionsMonitor profile mentions, re-tweets & keywords.
3rd Party Tools: HootSuite
Schedule in Advance Out of the office? Schedule tweets in advance to post to multiple profiles.
3rd Party Tools: HootSuite
Customize Feeds, Networks, etc. Choose what streams to monitor & what profiles to post to.
Editorial Calendar
Create a Social Media Schedule Designate team members to profiles and tasks. Keep scheduled posts/activities consistent & engage regularly with your audience .
Automation: Twitter & Facebook
Automate Blog Posts on Twitter Add your RSS feed URL to have new posts automatically update on Twitter.
Automation: Twitter & Facebook
Networked Blogs on Facebook Automate blog posts on Facebook. On Your Page’s Wall
Automation: Twitter & Facebook
Customize & use Facebook as a News Aggregator.
Tracking Your Efforts
Tracking Your Efforts
Know what your goals are Choose the right metrics to track Choose a strategy to meet your goals Track your efforts via tools
Tracking Your Efforts
Know what your goals are Be specific in setting your goals so you know if you achieve them Increase website visitors by x% Drive 100 additional newsletter subscriptions per month Achieve 50 beta signups for new product
Tracking Your Efforts
Choose the right key performance indicators (KPIs) Focus on engagement metrics first Revenue-related metrics should come second
Conversions
Conversion Rate
Revenue
Return on Investment
Interactions
Daily Active Users
Fans/Followers
Comments
@Replies
Tracking Your Efforts
Choose the right key performance indicators (KPIs) Qualitative vs. Quantitative metrics
Tracking Your Efforts
Choose the right strategy Understand the advantages of each channel Blogs help establish credibility Facebook can increase awareness of brand Twitter can connect you with influencers
Rely on a combination of channels Utilize multiple channels to achieve goals
Measure & modify
Tracking Your Efforts
Track efforts using a combination of tools Google Analytics Referral traffic Utilize utm tracking strings
HootSuite (or bit.ly) Clicks on links you have tweeted See most popular tweets
Facebook Insights Fan interactions (likes, comments) Demographics
http://www.examplesite.com/?utm_source=twitter&utm_medium
=social%2Bmedia&utm_campaign=product-promo
Tracking Your Efforts
Track efforts using a combination of tools YouTube Insights Video views Demographics
Trackur SM2 BackTweets Twazzup Twitter Search
