mobile marketing: formic media lunch & learn seminar

Lunch & Learn: Mobile MarketingPresenter:Date:Location:

Alex Peerenboom & Anna HutsonMay 9th, 2012Formic Media

Formic Team Open Source Awesomeness

• Launched in 2008 to service small business & partners

• Specializes in search, social and website development

• 100% of Account Team Google AdWords & Google Analytics Certified

• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics,

etc.)• Focus on education via monthly Seminar Series

Agenda Mobile Marketing Seminar

• Growth of Mobile Industry•Mobile User Profile•Mobile Website Optimization•Mobile Advertising• Local-Mobile• The Future of Mobile

Lunch & Learn Mobile Marketing Seminar

Growth of the Mobile Industry

Growth of Mobile Mobile Marketing Seminar


For total % of smartphone sales, China now leads with 22% as of Quarter 1 2012.


The latest version of the iPad, launched in March 2012, sold 3 millions units in the first 3 days!


Mobile User Profile

Mobile User Profile Mobile Marketing Seminar


*Google Retail Advertising Blog

http://googleretail.blogspot.com/2011/11/consumers-on-tablet-devices-having-fun.html


*Econsultancy Report

http://econsultancy.com/us/blog/8280-ipad-conversion-rates-twice-as-high-as-desktop-stats




Mobile User Profile

Mobile Design Mobile Marketing Seminar

What do I serve to users?Mobile FriendlyMobile OptimizedMobile App


How do I serve it?


Why does design matter?

* Google How To GoMo

http://www.howtogomo.com/



Best Practices

* Google How To GoMo




Mobile Advertising


• Paid results on mobile search results pages take up a significant portion of screen real estate and lead to significantly higher CTRs.


•Google AdWords offers mobile Pay-per-Click (PPC) advertising through dedicated campaigns targeting mobile users.


•Google AdWords lets users create dedicated campaigns with specific targeting settings.


• Keeping mobile campaigns separate from other PPC efforts ensures that mobile budgets can be controlled effectively and landing pages targeted specifically for mobile devices.


• Call Extensions allow customers to reach you by adding a click-to-call business phone number in Google AdWords ads that appear on mobile devices with full internet browsers.


• Location extensions provide a physical address where users can locate the product or service they have searched for in Google.


• Location Extensions with Multiple Addresses let advertisers show nearby business locations on Google Maps on mobile devices.


•Ads with Offers let advertisers include special deals in their mobile search ads. A user can click the ad, then redeem the offer in store by showing the ad at the checkout.


• Click-to-download ads let you promote your mobile apps in Google search results and on sites which are part of the Google Display Network.


• Image banners and animated banners are available across all mobile devices, including Smartphones and feature phones, from iPhones and Androids to simple WAP phones.


• Expandable ads are started by the user and can expand to cover the entire phone screen.


• Interactive video ads engage the users as they launch apps or click on banners.


Local-Mobile


•Google Research shows that local-mobile consumers want to connect with local businesses.


• Location-based social networking sites such as FourSquare, Google Places, Yelp, and Facebook Places have quickly gained in popularity as consumers have begun using their Smartphones more and more while on the go.


• FourSquare allows users to check-in to location and broadcast location via app, email, social networks.


• FourSquare allows business owners to claim, manage and run promotions/specials for their business.


• Yelp allows users to check-in to location and broadcast location via app, email, social networks.


•Google Places allows users to find nearby businesses, get directions, call a business, check-in to a location and find friends nearby.


• Facebook Places allows users to check-in to


The Future of Mobile


• The constantly evolving market includes technologies far beyond just mobile web browsing and apps. • Two major examples of these technologies are:•Mobile Payments•Near Field Communication (NFC)


•Despite a concern for private information security, direct ecommerce through mobile phones is growing among users.


•Near Field Communication (NFC) is a wireless technology that allows devices to communicate with each other over short distances.

What We Do

Services

Local SEM Company for Small Business

Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".

PAY PER CLICKFormic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.

SEARCH ENGINE OPTIMIZATION

Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.

WEB DESIGNFormic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.

SOCIAL MEDIA MARKETING

We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.

PARTNERSHIPSAttend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.

FREE SEMINARS

Thank you!

Contact John McPhee for more [email protected]

503.517.9059 x122


mobile marketing: formic media lunch & learn seminar

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