mbug melbourne presentation april2012

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Social Business How to keep your business relevant to your employees and the market. Coaching. Reporting. Account Services. Social Media Monitoring.

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Social Business - staying relevant to your market and your employees by delivering relevant social media to Sharepoint in real time.

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Page 1: Mbug Melbourne Presentation April2012

Social BusinessHow to keep your business relevant to your employees and the market.

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Page 2: Mbug Melbourne Presentation April2012

Over 40 percent of the companies that were at the

top of the Fortune 500 in 2000 were no longer there

in 2010

Page 3: Mbug Melbourne Presentation April2012

Over 70 percent of Fortune 1000 companies will turnover from 2003 to 2013. In other words, over 3/4 of the existing captains

of industry will fall from their thrones.

Nathan Furr – Forbes.comWhy? Because they failed to be entrepreneurial.

Page 4: Mbug Melbourne Presentation April2012

China India

USA

845 Million users globally

Over 50% log in daily

Almost 50% of users access via mobile

Page 5: Mbug Melbourne Presentation April2012

China India

USA

Average 340 Million Tweets per day

12 times as many searches as Tweets

140 Million Users

Page 6: Mbug Melbourne Presentation April2012

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

48 Hours of Content Uploaded EVERY MINUTE

Nearly 8 years worth of content up loaded EVERY DAY!

Over 700 billion playbacks in 2010

Page 7: Mbug Melbourne Presentation April2012

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE

Page 8: Mbug Melbourne Presentation April2012

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE150 Million Members

3 Million Members in Australia Average age 38 Average Income USD$110k

Page 9: Mbug Melbourne Presentation April2012

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE

Millions of Forums

Page 10: Mbug Melbourne Presentation April2012

Content is everywhereand everythingContent is everywhere

and everything

Page 11: Mbug Melbourne Presentation April2012

The reality is that most executives don’t use social networks. And, to be honest, most don’t read their own emails..

Page 12: Mbug Melbourne Presentation April2012

Each day staff will spend an average of 2 work hours

searching for information

onlineCisco Study

• Company (segments)

• Competitors

• Industry

• Clients

• Key external influencers (Gov)

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Page 13: Mbug Melbourne Presentation April2012
Page 14: Mbug Melbourne Presentation April2012

Data pick

• LinkedIn Group updates on industry information

• Industry Experts Blog alerts

• Twitter search for company and competitor

RELEVANT

Page 15: Mbug Melbourne Presentation April2012

REAL TIME

Page 16: Mbug Melbourne Presentation April2012

REACH THE ENTERPRISE

Page 17: Mbug Melbourne Presentation April2012

Information to a SP community

Competitor Information

Industry information

? ?

Imagine if Sharepoint could make sense of my desktop and serve data to me that could change the way I approach my work,

innovate and interact with my peers, clients and competitors…

Client information

Page 18: Mbug Melbourne Presentation April2012

Why.• 65% social networking made their colleagues and

themselves more efficient workers.• 45% found that it gave them more ideas and

made them more creative.• 38% found that social networking helped them to

gain knowledge and come up with solutions to problems.

• 36% reported that social networking sitesallowed them to collect knowledge about consumers, competitors and their industry

Page 19: Mbug Melbourne Presentation April2012

Information to a SP community

Competitor Information

Industry information

PERSONAL INTERESTS

Client information

Page 20: Mbug Melbourne Presentation April2012

I love the NRL (particularly the Roosters)

Page 21: Mbug Melbourne Presentation April2012

I am an aerobics instructor and interested in anything fitness related

Page 22: Mbug Melbourne Presentation April2012

I am a vegetarian

Page 23: Mbug Melbourne Presentation April2012
Page 24: Mbug Melbourne Presentation April2012

• Communicates to Employees that they are valued

• Brings a personal approach to the Enterprise

• Helps drive HR initiatives – you know what makes your Employees tick

• Increases engagement on intranet to bring awareness to important internal communications

• Decreases the amount of time Employees will waste searching for information that interests them

Page 25: Mbug Melbourne Presentation April2012

Discover more about Social Business.www.buzznumbershq.com/sharethebuzz

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Stay in touch with me!Jess Whittaker:

E: [email protected]: +61 2 9008 1114W: www.buzznumbershq.comT: @jessdoubleya

Page 26: Mbug Melbourne Presentation April2012

Extra links and information

• http://computer.howstuffworks.com/internet/social-networking/information/social-networks-and-job-productivity.htm

• http://business.salary.com/why-how-your-employees-are-wasting-time-at-work/

Page 27: Mbug Melbourne Presentation April2012

Amount of time on non work related sites

• 64 percent said they visit non-work related websites

• Men (69%) waste more time than woman (64%) • Thirty-nine percent of the people who took our

survey said they spend a mere 1 hour a week or less on non-work related items. That’s followed by 29 percent who spend up to 2 hours a week wasting time on the computer at work, and 21 percent who waste up to 5 hours a week. Only 3 percent of respondents spend 10 hours or more on personal tasks while at work in a given week.

Page 28: Mbug Melbourne Presentation April2012

Wasting time at work…

• Only 18 percent of those surveyed listed the Internet as a time-waster. The biggest waste of time, according to 47 percent of our respondents, is having to attend too many meetings. That's followed by dealing with office politics (43 percent), fixing other peoples' mistakes (37 percent), coping with annoying coworkers (36 percent), busy work (22 percent) and returning an abundance of work emails (20 percent). Dealing with bosses came in last at a mere 14 percent.

Page 29: Mbug Melbourne Presentation April2012

New Generation and SM in the workplace

• Refuse to work in a job denying them access to social media or would attempt to "sidestep" the rule. One in three ranked social media access on the job as more important than salary