making sense of twitter search - ignite talk at chi 2010 microblogging workshop

Download Making Sense Of Twitter Search - Ignite talk at CHI 2010 Microblogging workshop

Post on 30-Nov-2014

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  • 1. Making Sense of Twitter Search Gene Golovchinsky / FXPAL Miles Efron / UIUC
  • 2. 100,000,000 people cant be wrong
  • 3. All the cool researchers are doing it
  • 4. There is Science in everything
  • 5. We can build something cool
  • 6. Maybe we can build something useful!
  • 7. How do we know weve succeeded?
  • 8. Test collections (data sets) are one way to evaluate systems
  • 9. The fire hose is not a test collection
  • 10. Test collection to-do list
    • Research questions
    • Data collection methodology
    • Metrics
    • Data!
  • 11. What are we trying to study? The network?
  • 12. Or the person?
  • 13. Were interested in interactive search
  • 14. What do people look for on Twitter?
    • Trending topics
    • Events
    • Specific tweets
    • Catching up
    • Etc.
  • 15. First Steps
  • 16. First Steps
  • 17. First Steps
  • 18. Evaluation in Information Retrieval
    • Need a collection
    • Need tasks
    • Need metrics
    • Ground Truth helps
  • 19. How do we sample the data?
    • By time, by topic, randomly?
  • 20. How do we measure?
  • 21. Credits
    • Title slide
      • http://www.flickr.com/photos/matthamm/3383916444/ Matt Hamm
      • http://www.flickr.com/photos/nixart/370553161/ nixArt
    • 10,000 people cant be wrong
      • http://www.flickr.com/photos/luc/1824234195/ luc legay
    • All the cool researchers are doing it
      • Gene Golovchinsky
    • There is science in everything
      • Gene Golovchinsky
    • We can build something cool
      • http://www.flickr.com/photos/donpezzano/3230179951/ urban don
    • Maybe we can build something useful!
      • http://www.flickr.com/photos/herzogbr/2274372747/ herzogbr
    • How do we know weve succeeded?
      • http://www.flickr.com/photos/14696088@N04/1606128341/ rstrawser
    • Test collections (data sets) are one way to evaluate systems
      • http://www.flickr.com/photos/_after8_/4052028795/ Rgis Gaidot
    • The fire hose is not a test collection
      • http://www.flickr.com/photos/magh/2565471904/ Magh
    • Test collection to-do list
      • http://www.flickr.com/photos/ario/3362388566/ ario_
    • What are we trying to study? The network?
      • http://www.flickr.com/photos/meg/3533025291 Meg Pickard
    • Or the person?
      • Gene Golovchinsky
    • We are interested in interactive search
      • http://www.flickr.com/photos/dullhunk/3389581452/ dullhunk
    • What do people look for on Twitter?
      • http://www.flickr.com/photos/kevglobal/3170506186/ kevglobal
    • First steps (3)
      • Gene Golovchinsky
    • Evaluation in Information Retrieval
      • http://www.flickr.com/photos/ozyman/155517365/ Ozyman
    • How do we sample the data?
      • http://www.flickr.com/photos/red_devil/18540700/ SeenyaRita
      • http://www.flickr.com/photos/texasrobo/4185851361/ texasrobo
    • How do we measure?
      • http://www.flickr.com/photos/jurvetson/17945646/ jurvetson