making in-roads through the inbox
TRANSCRIPT
Email Marketing: Making In-roads Through the Inbox
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About Albers Communications Group
• Full-service PR, digital marketing and communications agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
Today’s Topics
• Relevance of email marketing• Who email marketing should target• Content that is email-worthy• Types of emails• Measuring success• Best practices• Questions and discussion
Relevance of Email Marketing
• Showcase your experience• Reminds your audience you are there• Provides a personal connection• Allows you to see who’s reading your message• Drives traffic to your website
Target Audiences
• Current clients• Prospective clients• Former clients
Mandatory Content
• Social links• Links to your website• Links to outside content that supports your position• Contact information
Email-worthy Content
• Industry trends• Company announcements• Breaking news
• Gina – how about an image of the email announcing our silver anvil award to show Albers company announcement? Or sunco announcing upcoming bad weather? I will send you our award email
Types of Emails
• Full stories• Jumped articles• Videos (gina – do we have a good video email to
show) I will send you one from Constant Contact
Measuring Success
• Open rates• Deliverability rates• Click-through rates
Best Practices
• Mirror your brand• Develop an appropriate frequency• Determine the ideal time of day and best day(s) of
the week
Examples
Albers Webinar Series
Brands on (Digital) Film: Incorporating Video
with Ann Hadfield
Wednesday, March 18, 2015 @ 10 a.m.
Register at www.alberscommunications.com/learning-opportunities
Questions and Discussion