lean analytics & growth for startups - by @mahdinasseri

Download Lean analytics & growth for startups - by @mahdinasseri

Post on 21-Jan-2018

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  1. 1. 1396
  2. 2. slideshare.net/mahdinasseri @mahdinasseri
  3. 3.
  4. 4.
  5. 5. !
  6. 6.
  7. 7.
  8. 8. /
  9. 9. /
  10. 10.
  11. 11. 1
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  13. 13.
  14. 14.
  15. 15. ( )
  16. 16.
  17. 17. image by mark sebastian / flickr
  18. 18. Airbnb . (MVP) 20 23
  19. 19. .
  20. 20. Airbnb
  21. 21.
  22. 22. 2
  23. 23. image by kevin dooley / flickr
  24. 24. image by kevin dooley / flickr (CAC) (CLV) (CL) (ARPU) .... Churn rate
  25. 25.
  26. 26.
  27. 27.
  28. 28. image by Jeff Kubina / flickr
  29. 29. image by flopper/ flickr image by wikia.com
  30. 30. image by Gabe Photos / flickr
  31. 31. image by will ockenden / flickr
  32. 32. image by 55Laney 69/ flickr
  33. 33. image by 55Laney69 / flickr
  34. 34. Source: Klubeck, Metrics, page 149f . . .
  35. 35. Customer Satisfaction Possible Interpretation Source: Klubeck, Metrics, page 149f Delivery Usage
  36. 36. image by 55Laney 69/ flickr
  37. 37. . .
  38. 38. . .
  39. 39. .
  40. 40. . /
  41. 41. . . . .
  42. 42. . . . .
  43. 43. X Y . X Y . . 10 7 . .
  44. 44. ()
  45. 45.
  46. 46. 17 90 30 . 240 72 .
  47. 47. ()
  48. 48. . ...
  49. 49. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285 .
  50. 50. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285 ()25
  51. 51. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285
  52. 52. : 0 50 100 150 200 250 300
  53. 53. (Cohort) 0 50 100 150 200 250 300
  54. 54. 0 50 100 150 200 250 300 (Cohort)
  55. 55. 0 50 100 150 200 250 300 (Cohort)
  56. 56. 0 50 100 150 200 250 300 : (Cohort)
  57. 57. 0 100 200 300 400 500 600 :
  58. 58. 3
  59. 59. (SaaS) (UGC)
  60. 60. Empathy Stickiness Virality Revenue Scale
  61. 61. += UGC SaaS
  62. 62. += UGC SaaS
  63. 63. 4
  64. 64. :
  65. 65.
  66. 66.
  67. 67. 57% :30% :10% ( )... :20-30% :5% . :2-5% (SaaS) Churn rate
  68. 68. 1/3 (CLV) (CAC) CLV=ARPUCL (CLV) . CL = 100 (churn rate) (CL) ARPU= Revenue(No. Customers) (ARPU) () 2%
  69. 69.
  70. 70.
  71. 71. ...
  72. 72.
  73. 73.
  74. 74. slideshare.net/mahdinasseri @mahdinasseri