Lean analytics & growth for startups - by @mahdinasseri

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<ol><li> 1. 1396 </li><li> 2. slideshare.net/mahdinasseri @mahdinasseri </li><li> 3. </li><li> 4. </li><li> 5. ! </li><li> 6. </li><li> 7. </li><li> 8. / </li><li> 9. / </li><li> 10. </li><li> 11. 1 </li><li> 12. </li><li> 13. </li><li> 14. </li><li> 15. ( ) </li><li> 16. </li><li> 17. image by mark sebastian / flickr </li><li> 18. Airbnb . (MVP) 20 23 </li><li> 19. . </li><li> 20. Airbnb </li><li> 21. </li><li> 22. 2 </li><li> 23. image by kevin dooley / flickr </li><li> 24. image by kevin dooley / flickr (CAC) (CLV) (CL) (ARPU) .... Churn rate </li><li> 25. </li><li> 26. </li><li> 27. </li><li> 28. image by Jeff Kubina / flickr </li><li> 29. image by flopper/ flickr image by wikia.com </li><li> 30. image by Gabe Photos / flickr </li><li> 31. image by will ockenden / flickr </li><li> 32. image by 55Laney 69/ flickr </li><li> 33. image by 55Laney69 / flickr </li><li> 34. Source: Klubeck, Metrics, page 149f . . . </li><li> 35. Customer Satisfaction Possible Interpretation Source: Klubeck, Metrics, page 149f Delivery Usage </li><li> 36. image by 55Laney 69/ flickr </li><li> 37. . . </li><li> 38. . . </li><li> 39. . </li><li> 40. . / </li><li> 41. . . . . </li><li> 42. . . . . </li><li> 43. X Y . X Y . . 10 7 . . </li><li> 44. () </li><li> 45. </li><li> 46. 17 90 30 . 240 72 . </li><li> 47. () </li><li> 48. . ... </li><li> 49. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285 . </li><li> 50. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285 ()25 </li><li> 51. 2018161341000 403632268210 70422513631 77696250154 8072655216 78706351 776962 7971 80 2058122164204234271282285 </li><li> 52. : 0 50 100 150 200 250 300 </li><li> 53. (Cohort) 0 50 100 150 200 250 300 </li><li> 54. 0 50 100 150 200 250 300 (Cohort) </li><li> 55. 0 50 100 150 200 250 300 (Cohort) </li><li> 56. 0 50 100 150 200 250 300 : (Cohort) </li><li> 57. 0 100 200 300 400 500 600 : </li><li> 58. 3 </li><li> 59. (SaaS) (UGC) </li><li> 60. Empathy Stickiness Virality Revenue Scale </li><li> 61. += UGC SaaS </li><li> 62. += UGC SaaS </li><li> 63. 4 </li><li> 64. : </li><li> 65. </li><li> 66. </li><li> 67. 57% :30% :10% ( )... :20-30% :5% . :2-5% (SaaS) Churn rate </li><li> 68. 1/3 (CLV) (CAC) CLV=ARPUCL (CLV) . CL = 100 (churn rate) (CL) ARPU= Revenue(No. Customers) (ARPU) () 2% </li><li> 69. </li><li> 70. </li><li> 71. ... </li><li> 72. </li><li> 73. </li><li> 74. slideshare.net/mahdinasseri @mahdinasseri </li></ol>