lauren forbes portfolio

point of v iewlauren forbes

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School: A c a d e m y o f A r t U n i v e r s i t y

DeSigner: L a u r e n F o r b e s

6 2 6 . 2 1 5 . 0 5 2 4 , l a u r e n @ l f o r b e s d e s i g n . c o m

inStructor: M a r y S c o t t

Book title: P o i n t o f V i e w

Printer: E p s o n P h o t o R 1 9 0 0

BinDery: T h e K e y P r i n t i n g a n d B i n d i n g

PaPer: E p s o n P r e m i u m P r e s e n t a t i o n P a p e r M a t t e

tyPe : D i n B o l d a n d M e d i u m , B o d o n i

b o o k I t a l i c , B o l d I t a l i c

PhotograPhy : R a c h e l D u f f ,

L a u r e n F o r b e s

laSer cutting : I D S D e p a r t m e n t

A c a d e m y o f A r t U n i v e r s i t y , L e m i r o n S t a r l i n g .

© 2 0 0 9 A l l r i g h t s r e s e r v e d . N o p a r t o f t h i s p u b l i c a t i o n c a n b e

r e p r o d u c e d w i t h o u t t h e p e r m i s s i o n f r o m L a u r e n F o r b e s .

Production notes

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point of view


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Black Oak: P a g e _ 0 6

Prime: P a g e _ 5 4

Uwear: P a g e _ 1 6

DiD yOU hear aBOUt. . . : P a g e _ 3 8

VisiBle sPectrUm: P a g e _ 9 2

Packaging

Print

Branding

FireFly: P a g e _ 3 0

sta traVel: P a g e _ 6 6

trim: P a g e _ 7 4

QUest: P a g e _ 8 2

sometimes you want a little navigation to help you out. a table of contents is always a good place to start.


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projectblack oak

classPackage design_03

Never just have a glass of wine, experience it.


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B o l d

H e r i t a g e

R u s t i c

class : P a c k a g e D e s i g n _ 0 3

instrUctOr: T o m M c N u l t y

PrOject: B l a c k O a k

client : C h a t e a u D i a n a

semester: S p r i n g

year: 2 0 0 9

comPonents key words

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projectblack oak


a good wine isn’t only made to just be sipped, it should be experienced. enjoy a glass and experience the west.

Black oak wine is created and distributed by chateau Diana located

in sonoma, ca. the design of Black oak was inspired from classical

western posters to bring the heritage of the old west into the design

of the labels. the Black oak series consists of the packaging and label

design for the high end cabernet sauvignon and label design for the

low end chardonnay and cabernet sauvignon.


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projectblack oak



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projectblack oak



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projectblack oak

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projectuwear

classPrint design_02

Some people see a plastic bag, I see a fashion statement.


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projectuwear


class: P r i n t D e s i g n _ 0 2

instrUctOr: T o m S i e u

PrOject: U w e a r

client: U l i n e


year: 2 0 0 9

B o l d

S u s t a i n a b l e

U r b a n


who needs to wear ordinary clothes when you could wear plastic? uwear is made from 100% recycled plastic bags.

Uline is a magazine designed to educate the reader about the harmful

effects that plastic bags have on the environment, possible solutions and

a clothing line made from 100% recycled bags called Uwear. Uline was

inspired by high end fashion magazines and urban typography. the Uline

series is complete with a magazine, poster series and the redesign

series of plastic clothing.


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projectuwear



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projectuwear



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projectuwear


the r3 redesign poster series walks you through the process of how

an object can be used, giving it a second life. in these posters the step

by step process of creating a plastic garment is shown. the poster also

illustrates how many bags it could take to create one garment.


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projectuwear



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projectuwear


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projectfirefly

classidentity design_02

Never just moisturize your skin, make it glow.


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projectfirefly


class: I d e n t i t y D e s i g n _ 0 2


PrOject: F i r e f l y

client: F r e e P e o p l e


year: 2 0 0 9

F e m i n i n e

C o l o r f u l

D e l i c a t e


it’s important to always keep your skin hydrated. firefly’s organic formula not only will moisturize your skin, it will make you glow.

firefly is a skin care line created by the retail brand free people.

the logo of firefly was inspired by the vintage design of free people.

the logo was originally hand drawn to mimic a vintage texture and

design. the firefly series is complete with a logo design, applications

and a business system.


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projectfirefly


SOY CANDLE


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projectfirefly


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projectdid you hear about. . .

classtyPograPhy design_04

Some people think talk is cheap, I think it’s golden.

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class: T y p o g r a p h y D e s i g n _ 0 4

instrUctOr: A r i e l G r e y

PrOject: D i d y o u h e a r a b o u t . . .

client: H o e f l e r a n d F r e r e J o n e s

semester: F a l l

year: 2 0 0 9

L o u d

E n e r g e t i c

M e d i a


Most people usually tend to relate gossip with something negative and cruel. as we all know there are always two sides to every story.



Did you hear about... is an experimental typographic approach

to the study and evolution of gossip. Did you hear about... takes

the reader through the four levels of gossip starting from social

binding to the harmful effects it can have on a person. inspiration

for the book was taken from tabloids, gossip websites and other

forms of social networking. elements from the inspiration are used

throughout the book. the Did you hear about... series is complete

with a brochure, poster and type specimen cD.


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the type specimen cD for the Did you hear about... gives a preview of

what to expect inside the brochure by carrying out the same design

elements. the cD is complete with the full series of Gotham by Hoefler

and frere jones.


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projectPriMe


Why just turn on a lamp? Create an environment.


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projectPriMe


class: P a c k a g e D e s i g n _ 0 3


PrOject: P r i m e

client: J o h n V a r v a t o s


year: 2 0 0 9

G e o m e t r i c

S l e e k

S o p h i s t i c a t e d


light is an important part of our daily life. so why turn on any boring lamp? turn on Prime by John Varvatos.

prime is a limited edition lamp distributed by the retail designer

john varvatos. it is designed to embody the feel of the john varvatos

stores. prime was inspired by japanese architecture, mixed with

the trendy and rustic design of john varvatos. the prime series is

complete with a lamp prototype and packaging.


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projectPriMe


10in

10in

10in13in

13in

12in

2in

4.5i n

12in

.5in

2mm

.5in

1.5i n

.5in

2mm

.5in


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Q ( p ) pp

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projectPriMe



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projectPriMe



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projectPriMe


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projectsta t raVel


Don’t just study other cultures, experience them.


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studying can only get you so far. exploring will take you to the next level and sta travel will help you get there.

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projectsta t raVel



instrUctOr: D e a n W i l c o x

PrOject: S T A T r a v e l

client: S T A T r a v e l


year: 2 0 0 8

Y o u n g

C l e a n

B r i g h t


sta travel is an agency dedicated to bringing affordable travel

to young professionals, students, teachers and youth. the logo was

inspired from constellations which were once used as a form of

navigation. the dots in the logo are designed to gradually get smaller

and lighter giving the illusion of movement. the sta travel series is

complete with a logo design, business system and applications.


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projectsta t raVel



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projectsta t raVel


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projecttriM


Gardening doesn’t have to be a chore. I see it as growing new life.


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projecttriM



instrUctOr: D e a n W i l c o x

PrOject: T r i m

client: T r i m


year: 2 0 0 8

T r e n d y

E n v i r o n m e n t

F r e s h


gardening doesn’t have to be a big chore. all of the trim gardening tools are sleek, trendy, fun and made from recycled aluminum.

trim strives to bring the fun back into gardening with their line of

brightly colored aluminum gardening tools. the trim logo was

designed by replacing the letter “i” with an overgrown blade of grass.

the color palette is representative of colors found in nature, accented

with gray to represent the metal of the gardening tools. the trim

series is complete with logo design, business system and applications.


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projecttriM



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HAND TR OW EL

Model # 223190 0 SK U # 223190 0

US $19.95 CAN $21.90

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projecttriM


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projectquest


Some people fly, I search for an adventure.


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Most airlines will only take you from one place to the next. quest will take you to your next adventure.

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projectquest air




PrOject: Q u e s t A i r

client: Q u e s t A i r


year: 2 0 0 9

C l e a n

A d v e n t u r o u s

B r i g h t


Quest air is a non domestic airline that is designed to fit the adventurous

traveler. the Quest airplane is equipped with extra legroom and a lounge

area for longer flights. the logo was inspired by a compass which was then

simplified. the Quest air series is complete with a logo design, branding

system and a series of applications.

Explor e your world .


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projectquest air



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projectquest air


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projectVisible sPectruM


Some people see white paper, I see a spectrum of possibilties.

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look a little deeper at a blank page. it doesn’t just have to be plain white paper. it is a canvas full of possibilities.

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class: T y p o g r a p h y D e s i g n _ 0 3

instrUctOr: A r i e l G r e y

PrOject: V i s i b l e S p e c t r u m

client: G m u n d P a p e r

semester: F a l l

year: 2 0 0 8

C o l o r f u l

E x p l o s i v e

B r i g h t




visible spectrum is a book designed to highlight the paper Blanc by

Gmund papers. visible spectrum was inspired by newton’s theory of

color. the idea was to show that white paper doesn’t have to be looked

at as empty paper, but as something with endless possibilities. the first

half of visible spectrum is designed in black and white and the second

half in color.


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projectsoho beauty

clientallegro, a diV is ion of conair

Some people see applying makeup as a chore, I see it as creating a daily work of art.

applying makeup is like an artist painting a masterpiece.apply your work of art with soho cosmetic brushes.

PrOject: S O H O B e a u t y

client: A l l e g r o , A D i v i s i o n o f C o n a i r

catagOry: P a c k a g i n g a n d P r i n t

year: 2 0 1 1

Y o u t h f u l

T r e n d y

F u n


the soHo cosmetic brush packaging was designed for the youthful,

trendy and on the go woman. there are two categories that fall under

the soHo cosmetic Brushes, the professional line and the silk line.

the goal behind the designs was to bring the look and feel of high end

professional makeup artist brushes to drug stores. the professional

line is complete with sixteen brushes and the silk like is complete with

nine brushes and accessories.

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projectsoho beauty


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projectsoho beauty

clientallegro, a diV is ion of conair corPoration

po

wder B

rush

Blush B

rush

founda

tion Brush

Br

ow G

roomer

Brush

concealer

Brush

smudge B

rush

crease B

rush

all

over e

Yeshad

ow

Brush

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projectsoho beauty


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silk line makeup brush fixtrue concept.

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projectsoho beauty


professional line makeup brush fixtrue concept.

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projectsoho beauty


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projectsoho beauty


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projectsoho beauty


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i would l ike to thank my family for a lways encouraging and support ing me throughout l i f e and my educational journey. i would l ike to thank my f r i ends for always inspiring me in new ways to he lp mold my ideas . last i would l ike to thank all of my instructors for their guidance to help me achieve my goals . i s incerely thank you all .

thank you

all rights reserved, no part of this book may be reproduced in any form by any electrical or mechanical means without permission in writing from the designer.

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