portfolio by lauren blake

7/30/2019 Portfolio by Lauren Blake

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Lauren Blake

Online Writing Environment

Professor K Lee

Introduction

March 10, 2013

Memo

Throughout this class I have learned to write for social media. Since social media is

societys most important use of Internet now, learning how to write, promote your name, and

gain the idea of who your audience is a very important aspect to running your own business. This

class has shown me that writing for online environments define who you are for your audience.

Being careful of what you say is highly important, knowing who will see what you are saying,

gathering attention, promoting your projects, and creating as many social media accounts to get

your name out there are important.

I have learned with the Self-Branding and the Personal and Professional website projects

on how to self-promote. Through the two Social Media Reports I have learned how to write and

what other businesses/organizations are doing right and wrong with their social media sites. With

the Usability report I have learned how to make a website easy to navigate through. There are

several different age groups to keep in mind when making a website and that is what this project

has done for me. I have learned to work better with a group of people. It is different to do a

group project over an insignificant report than a significant one, but this one helped all of us

learn design, layout, and online writing. The disaster case study showed me what to do when you


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hit a social media disaster in online writing. A lot of businesses run into this issue and it is

important to know how to learn how to handle it.

Throughout this semester I have become a stronger writer and designer. It has broaden

my horizon and allowed to understand how a business is run through an online writing aspect.

The projects were accurate and the due dates resembled how a real life job would be. It was a

challenging class and allowed me to exercise my understanding in the Professional Writing and

Editing world.


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SocialMediadiSaStercaSeStudy:

FedexeMployeethrowScoMputerMonitor

overFence

By:laurenBlake

puBliShed:FeBruary20,2013


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History

TheFedExCompanywasoriginallyknownasFederalExpress

andwasfoundedin1913.Aftertheyear2000theirnamehadbeen

changed,towhatitisnowknown,FedEx.Theyhaveseveraldif-

ferentsubsidiaries,FedExOffice,FedExExpress,FedExGround,

FedExFreight,FedExCustomCritical,FedExSupplyChain,Fe-

dExTradeNetworks,andFedExServices.Asitgrewitstrivedand

achievedthereputationofbeingareliable,speedydelivery,mosttrusted,andfriendlycompanytopeoplearoundtheworld.

Thecompanygrewtobeaverylargeandwellknowncom-

panyfromtheyear1913totheyear2013.Asof2012theyhave

employedover300,000peopleandacquiredanetvalueincomeof

$2.0billiondollars.Thiscompanyisworldwideandisforthepeople.

TheirmainheadquartersareinMemphisTennesseeandthechair-

men/foundersareFrederickW.Smith.

FedExisknownasamailingservicecompany.Theirmain

functionistomailparcelsandpackagesfrompeople,companies,and

anyonewhoneedstosendpackagesaroundtheworld.Theyguaran-

teeintheirlabelthattheirpackageswillgettotheirdestinationsafe

http://en.wikipedia.org/wiki/FedEx


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SocialMediaDisaster

OnDecember19,2011avideowasuploadedontoYouTube

bytheusercalledgoobie55.Thevideolastedfor21secondsand

becameasensationonlyinmattersofdaysthroughtheinternet.The

videoitselfhadcontainedaFedExemployeedeliveringacomputer

monitortothisresidenceandinsteadofcarryingthemonitortothe

frontdoorhethrewitoverthefence.Thecomputermonitorbroke

andtheresidenthadtoreturnit.

MathewThorntonIII,seniorVPofFedExExpressUSOpera-

tions,spokeoutandapologizedforthecomputermonitormishap

onDecember21,2011.Heexplainedhowhewasupset,embar-

rassed,andthiswentagainstallFedExvalues.Healsoexplained

howFedExmetwiththecustomerandtheyhadresolvedtheissue.

InthevideohewentonexplaininghowFedExtakeseventslikethis

veryseriouslyandasaresulttheytookactiontotheirpolicyandthe

employeeisnolongerworkingwithFedEx.Thorntonspokeoutand

saidhowmuchthiseventaffectedotheremployeeswithinFedExworldwide.Theyusedthisasalearningexperienceandtheystrongly

believetohaveatrustwiththecustomerandareusingtheseriesof

eventsasalearningexperience.

TheapologyvideofromFedExhowever,hadonlyhit533,755

views.Whiletheresultedviewsuptothisdatefromthecomputer

monitortossingare8,913,730.Thecommentsonbothvideosareall

negativeandaregearedtowardsFedEx.Forexampleontheapology

videoausernamedJimmy15151posted,Ofcourseyoucareaboutyourcustomers,youdonothavetotellusthat,wealreadyknewthat

sincewepayyou.Whatwewouldlikeisforyoutocareaboutyour

http://www.youtube.com/watch?v=4ESU_PcqI38

https://www.youtube.com/watch?v=PKUDTPbDhnA

https://www.facebook.com/Fedexhttp://blog.van.fedex.com/absolutely-positively-unacceptable


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employees.Iftheywerenotforcedtoworksomuchforsolittlepay,

theyprobablywouldnotactlikethis.Whatthisemployeesaretryingtodoistodelivertheamountofpackagesyoutellthemtodeliverin

thetimeyougivethem.Andsomeofthemcannotdoitevendeliv-

eringthemlikethisguydidonthisvideo.Itsyourfault.Another

onewasfromanotherusernamedmenezdj,Mostareallindepen-

dentcontractorswhoworkunderTheFedExbrand.FedExdoesnt

giveas***.

Onthevideopostedbygoobie55therewereseveralpeople

stillcommentingonittodayeventhoughtwoyearshavegonebysincethisincidenthadoccurred.Mostlyallofthecommentsweregearedtowardsitbeing

FedExsfault.Forexampleusernamedsunshine7722gaveFedExanewnick-

name,ThatsPathedEx!!!Goobie55himselfevencommentedonhisown

status,Hereisavideoofmymonitorbeingdelivered.Thesadpartisthat

Iwashomeatthetimewiththefrontdoorwideopen.Allhewouldhavehad

todowasringthebellonthegate.NowIhavetoreturnmymonitorsinceitis

broken

OnDecember21,2011FedExdecidedtoposttheapologyvideoontheir

Facebookaccountaswell.Bydoingthistheyenabledanegativeoutbreakform

thosewhoarenotparticularlyfondofthemtospeakoutabouttheirownterribleexperiencesaswell.Thecommentsweremostlyaboutthepoorexperienceand

poorpackagecaretheirownFedExdriverswere.Theirpostingendedupwith

900likesand844comments.AnexamplewasfromaFacebookuserwho

said,CouldsomeoneonetellmehowFedExlooksatcustomersatisfaction

whenIcomehomeandfindapackagesittingonmycarwhichwasntsetthere,

itwasslidontomycarandinturnscratchedmycarinseveralplaces!Andit

wasntevenmypackageormyaddress.CalledFedExfinallygotahumanand

wasputonholdfor15minutesbeforethepersonwhoputmetheresaysIm

sorryallofourmanagershavewenthome.Hecancallubackinthemorning!

Justleavethepackagesittingoutsideandsomeonewillpickituptomorrow.Feelbadfortherealrecipientsofthispackagesincetheypaidfornextdayde-

liveryandwillgetit(hopefully)adaylate.Guessitwasacantfindtheaddress

sothislookslikeagoodplacemaybethesepeopleknowthemkindofdeal!


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Veryunprofessional.

ByFedExpostingthisapologyfromthecomputermonitorincident,they

werealmostsettingthemselvesupforanegativeoutbreakfromthosewhotruly

donotliketheirservice.With844commentsandoverhalfarenegative,itmade

themlookbadandbrokethatsenseoftrustbetweenthecustomerandemployer.

Asaresponse,twoweeksandtwodaysaftertheapologywaspostedandover

100commentsweremade,FedExhadrespondedtosomeofthesecomments.

However,theresponsessoundedalmostautomaticconsideringtheywerefrom

differentnames,butthesameresponseseverytime.ForexampleonJanuary6

at10:55amFedExstartedresponding,FedExStevenBoyceHello!Iamsorry

foryourfrustrations.Pleaseprovidemeyourtrackingnumber,deliveryaddress

andphonenumber,soImayhelpyoufurther.MyemailisFacebookCS@fedex.com.Thankyou.FedExLinaAt3:38pm.onthesamedateanotherFedExem-

ployerrespondedwith,ThisisFedExCurtis.Imsorryyouarehavingissues

withyourshipment.MayIlookintotheissueforyou?Ifsopleasesendyour

[email protected].


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LessonsLearned

Asaresulttothecomputermonitorthrowingincident,FedExthemselves

showedpoorcustomerserviceandresolveditbygoingtothecustomerand

apologizing.Asforthemanwhostartedallofthisbythrowingthemonitorover

thefence,hehadpoorjudgmentonhisbehalf.IfFedExwouldhavenotsaid

anythingtothisincidentthanitwouldhaveshownthattheyhadpoorjudgment

aswell,butsincetheydideverythingrightasaresponsetheywereabletokeepa

gainagoodreputationafterwards.


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Conclusion

Thiswholeeventhadshownthatbyshowingthefaultsinyourown

companyandthenshowinghowyoureachedouttofixitisagoodwaytobuild

atrustbetweenyourcustomerandemployer.Forinstance,FedExtookresponsi-

bilityfortheoneemployerthatthrewacomputermonitoroverafenceandthey

reachedouttoresolveit.Thatisagoodcompanywhocantakeresponsibilityfor

somethingthatturnedoutsodisastrous.

AsfortheFacebookposting,thereshouldnothavebeenacomment

buttonundertheapologyvideo.Thisisbecausesincetheyallowedothersto

comment,onlyterribleexperiencesweresaid.Thisiswheresocialmediacangetdisastrous.Youcanpostthingsthathappeninyourcompanythatyouarenot

particularlyfondof,butwhenyouallowotherstocommentonthatmostofthe

customerswhohadbadexperienceswithyoucompanywillgainupontheposi-

tiveones.Itiseasiertojustletpeopletalkbecausewordsarealwayschanging,

butwordswrittenontheinternetstaythereforever.


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FED EX EMPLOYEE THROWS COMPUTER

MONITOR OVER FENCE

Writtne by: Lauren Blake

February 20, 2013


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Histoery-----------------------------------------------------Page 1

Social Media Disaster-------------------------------------Page 2

Lessons Learned-------------------------------------------Page 5

Summary----------------------------------------------------Page 7

Table of Contents


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The FedEx Company was originally known as

Federal Express and was founded in 1913. In the year 200,

Federal Express became Fed Ex. They have several different

subsidiaries, FedEx Ofce, FedEx Express, FedEx Ground,

FedEx Freight, FedEx Custom Critical, FedEx Supply Chain,

FedEx Trade Networks, and FedEx Services (1). Fed Ex

over the years had grown to be a reliable, speedy delivery,

most trusted, and friendly company to people around the

world.

The company grew to be a large and well known

company from 1913 to 2013. As of 2012 they have

employed over 300,000 people and acquired a net value

income of $2.0 billion dollars. Their main headquarters are in

Memphis Tennessee and the chairmen/founders are Frederick

W. Smith (1). Through their advertising skills, Fed Ex had

grown worldwide.

FedEx is a mailing service company. Their mainfunction is to mail parcels and packages from people and

companies around the world. They guarantee a safe, speedy,

and successful delivery.

P. 1

History

1. http://en.wikipedia.org/wiki/FedEx


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P. 2

On December 19, 2011 the user called goobie55

uploaded a video onto YouTube. The video is twenty-one

seconds long and became a worldwide sensation through the

Internet. The video depicted a FedEx employee delivering a

computer monitor to the residence of goobie55. The Fed Ex

employee, on the video, carried the computer monitor to the

fence and threw it over, instead of taking it to the front door.

Unknowingly, the Fed Ex employee is caught on camera of

the residence of goobie55. In the result of the incident, the

monitor broke. (2)

Mathew Thornton III, senior VP of FedEx Express

US Operations, spoke out and apologized for the computer

monitor mishap on December 21, 2011. Along with many

of you, weve seen the video showing one of our couriers

carelessly and improperly delivering a package the other day.

As the leader of our pickup and delivery operations across

America, I want you to know that I was upset, embarrassed,

and very sorry for our customers poor experience. This goes

Social Media Disaster

2. http://www.youtube.com/watch?v=4ESU_PcqI38

3. https://www.youtube.com/watch?v=PKUDTPbDhnA


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P. 3

directly against everything we have always taught our people

and expect of them. It was just very disappointing (Matthew

Thornton III). He explains how upset, embarrassed, and

how it goes against all FedEx values. Thornton also explains

how FedEx met with the customer and resolved the issue. In

the video he enlightened how FedEx takes events, like this

one, very seriously. As a result, they took action according

to their policy and the employee, responsible, is no longer

working with FedEx. Thornton spoke out and said how much

this event affected other employees within FedEx worldwide.They used this as a learning experience. Fed Ex also strongly

believes the trust relationship between the customer and

company. (3)

The apology video from FedEx however, had only

hit 533,755 views. While the resulted views up to this date

from the computer monitor tossing are 8,913,730. The

comments on both videos are all negative and are geared

towards FedEx. For example on the apology video a user

named Jimmy15151 posted, Of course you care about your

customers, you do not have to tell us that, we already knewthat since we pay you. What we would like is for you to

care about your employees. If they were not forced to work

so much for so little pay, they probably would not act like

this. What this employees are trying to do is to deliver the

amount of packages you tell them to deliver in the time you

give them. And some of them can not do it even delivering

them like this guy did on this video. Its your fault. Another

one was from another user named menezdj, Most are all

independent contractors who work under The FedEx brand.

FedEx doesnt give a s***. (4)

On the video posted by goobie55 there were several

people still commenting on it today even though two years


3. https://www.youtube.com/watch?v=PKUDTPbDhnA

4. https://www.facebook.com/Fedex


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P. 4

have gone by since this incident had occurred. Mostly all

of the comments were geared towards it being FedExs

fault. For example user named sunshine7722 gave FedEx a

new nickname, Thats PathedEx !!! Goobie55 himself

even commented on his own status, Here is a video of my

monitor being delivered. The sad part is that I was home

at the time with the front door wide open. All he would have

had to do was ring the bell on the gate. Now I have to return

my monitor since it is broken (4)

On December 21, 2011 FedEx decided to post the

apology video on their Facebook account as well. By doing

this they enabled a negative outbreak form those who are

not particularly fond of them to speak out about their own

terrible experiences as well. The comments were mostly

about the poor experience and poor package care their own

FedEx drivers were. Their posting ended up with 900 likes

and 844 comments. An example was from a Facebook user

who said, Could someone one tell me how FedEx looks at

customer satisfaction when I come home and nd a package

sitting on my car which wasnt set there, it was slid onto mycar and in turn scratched my car in several places! And it

wasnt even my package or my address. Called FedEx nally

got a human and was put on hold for 15 minutes before the

person who put me there says Im sorry all of our managers

have went home. He can call u back in the morning! Just

leave the package sitting outside and someone will pick

it up tomorrow. Feel bad for the real recipients of this

package since they paid for next day delivery and will get it

(hopefully) a day late. Guess it was a cant nd the address so

this looks like a good place maybe these people know themkind of deal! Very unprofessional. (5)

By FedEx posting this apology from the computer


4. https://www.facebook.com/Fedex

5. http://blog.van.fedex.com/absolutely-positively-unacceptable


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P. 5

monitor incident, they were almost setting themselves up for

a negative outbreak from those who truly do not like their

service. With 844 comments and over half are negative, it

made them look bad and broke that sense of trust between the

customer and employer. As a response, two weeks and two

days after the apology was posted and over 100 comments

were made, FedEx had responded to some of these comments.

However, the responses sounded almost automatic considering

they were from different names, but the same responses every

time. For example on January 6 at 10:55 am FedEx started

responding, FedEx Steven Boyce Hello! I am sorry for yourfrustrations. Please provide me your tracking number, delivery

address and phone number, so I may help you further. My

email is [email protected]. Thank you. FedEx Lina At

3:38 pm. on the same date another FedEx employer responded

with, This is FedEx Curtis. Im sorry you are having issues

with your shipment. May I look into the issue for you? If so

please send your tracking number and delivery address to

[email protected]. (4)



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P. 6

As a result to the computer monitor being improperlydelivered, FedEx had to learn how to handle the incident properly.

The social media disaster had taken a toll on their companies trust

and reliability. Even though they had to apologize publicly to their

customers, other employees, who are not related to the incident,

also suffered from the issues.

As for lessons learned, Fed Ex now knows what to do if

this situation were to happen again. They learned that apologizingto the people publicly is the right thing to do. They learned

that trust is something that is hard to gain and eventually it will

happen.

As for the man who started this incident, it is believed that

he had poor judgment. Fed Ex did everything right, as a response

they were able to keep and gain a good reputation afterwards.

Lessons Learned


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P. 7

SummaryThis event had shown that by showing the faults in your

own company and then showing how you reached out to x it is a

good way to build a trust between your customer and employer. For

instance, FedEx took responsibility for the one employer that threw a

computer monitor over a fence and they resolve it. A good company

is one that can take a disaster and turn it into a learning experience.

According to the Facebook posting, Fed Ex took a risky bet on

allowing customers to post their own opinions on their site. This is

because since they allowed anyone to say anything, the customers whodo not necessarily like Fed Ex took advantage of this. This could

hurt their company, but in the end Fed Ex bounced back by focusing

on the holiday season and bringing joy to their customers.


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To: Professor Lee

Date: May 10, 2013

Subject: Disaster Case Study Revision

From: Lauren Blake

For the Disaster Case Study, I revised the second one and redesigned the whole

document. The first design was bland and plane because I was trying the make it look

professional. What I have learned is that readers do not want to view a boring report with nothing

to look at, but words. This will turn the reader off and make them skim over what I have to say.

For the revision I added more pictures coordinating to the topics I was discussing about. For

instance in the history I included a picture of an airplane that had the name of Federal Express

before it became Fed Ex.

I then added a Table of Contents because it gives the readers an overview of what they

are about to read. They can find the history and Social Media Disaster parts easier. I also added

a different border around the document to capture their eyes and make them feel like the report is

shorter than it really is. The text is color coordinated with the background and there are page

numbers with sources located at the bottom of the page.

Throughout this project I have learned to become a better designer and writer. I now

know how to picture who my audience is and think about what will make them want to read my

articles.


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Lauren Blake


Professor K Lee

Self-Branding

March 6, 2013

Biographies

Most kids join dance and walk around the mall with their friends from school, but this

one particular kid picked up a pencil and created a world with the words it made. From the time she was

twelve the pencil had not left her hand. Writing became her passion and love. At school teachers had a

hard time teaching her because she would not give them any attention. With an overactive imagination

and the love for words L.C. Blake had found her meaning in life.

After High School L.C. Blake had thought she wanted to become a High School English Teacher. She had

grown fond of the teenage age and was able to relate to them a lot better than any other age group. Not

only would she be surrounded by kids she enjoyed talking and relating to, but she would also have a lot

more free time in her life after college to write. It was not until after her first semester at college she

had learned that being a teacher may not have been everything she thought it would be.

After a long and hard decision she had decided to take up Professional Writing and Editing as her major

and picked up Public Relations and Advertising as her minor. It was not until she attended her first

Comic Con at Steel City in Pittsburgh that she learned of the company Hound Comics. With everything

that was going on and distracting her at Comic Con she was completely unaware of Brim, who was trying


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to talk to her. She is now currently engaged to her high school sweetheart and has completed her first

novel called, The Shadow Shifter. It is the first teen fiction novel Hound Comics is publishing and the first

of its trilogy.


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Lauren Blake


Professor K Lee

Self-Branding

March 6, 2013

Biography

Lauren Blake, also known as L. c. Blake, is an author, is Public Relations for Hound Comics, an

artist, a student, and her own person with her own dreams.


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Lauren Blake


Professor K Lee

Self-Branding

March 6, 2013

Biography

Lauren Blake, also known as L. C. Blake, evolved her life around her writing and thoughts.

Writing is her passion. It is difficult to catch her not dancing somewhere in her mind. Growing up she

had only talked about being a writer and one day becoming the next J. K. Rawling. Now as a 21 year old

college student she has started down a path she had always dreamed about. With the support of her

fianc, family, and friends Lauren has been able to walk down this path knowing she is being supported

by all of them.


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Lauren Blake


Professor K Lee

Self-Branding

March 10, 2013

Memo

The self-branding project was one of the most helpful projects that we had done in the

class. It was because of this project that I now have business cards and understand more on how

to self-promote. Organizing the website helped me to visualize how I would want my future

publishing business to be laid out. I got to think about the things that I did not normally think

about when constructing a business website. I now know how to think about who my audience is

that will be looking at my site.

The biographies are good for this part because it allowed me to explain who I was in

different ways that the readers would be interested in reading. The one sentence paragraph

allowed me to explain who I am in a single sentence. The other biographies are beneficial for my

website because it gives the readers a chance to see what I am about and my history without

reading the same thing repeatedly.


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Website Usability Report

Prepared By:

Jacqueline Carlisle Lauren Blake

Rhonda Farabee Bridgette Lewis Kaitlin Glenn

Website Usability Report

Prepared By:

Jacqueline Carlisle Lauren Blake

Rhonda Farabee Bridgette Lewis Kaitlin Glenn


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Table of Contents

2

Table of Contents

Page 3: Executive summary

Page 4: Introduction

Page 5: Methodology

Page 6: esting environment

Page 7-19: Te Usability est

Page 20: Assessment

Page 21: Conclusion

Page 22-23: Appendix


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Executive Summary

Written by six juniors and seniors in Youngstown State Universitysproessional writing and editing program, this report explains the process

and results o a website usability test designed or Magic ree Pub andEatery. Te report aims to assist the local business in creating a proessionaland user-riendly online presence. Te test, containing thirteen surveyquestions targeted toward the websites strengths and weaknesses, ocuseson design, content, and navigation. Survey questions provide Magic reewith eedback rom local internet users.

Results o the study indicated that the users who spent over ve hoursper day online navigated Magic rees website with ease. However, those

who spent ve hours online per day or less had trouble locating importantinormation. Te usability test also revealed that, while the design is visuallyappealing, all users were unable to purchase items rom websites onlinestore, the reservations pages should be clearer and more accessible, theconcept o eatery could be better established, broken links were oundthroughout the site and lastly, some pages were ar more developed thanothers.

3

Executive Summary


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Introduction

Tis usability study was conducted by junior and senior members in theproessional writing and editing program at Youngstown State University. Tegroup examined the usability and accessibility o Boardman, Ohios Magicree Pub and Eaterys ocial website.

Aer rst examining the website ourselves, we began conducting surveys tosimultaneously gain understanding and experience in usability testing, andprovide the local business owners with constructive eedback based o testresults.

Internet users, ages ranging between 14 and 53, took part in usability testspresented as surveys. Te surveys were designed, acilitated, and observedby our group members. As a result o this study, students uncover what themajority o participants ound overall appealing and unappealing in regard to

the websites design, content, and navigation.

4

Introduction


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Methodology

Beore designing the usability test or the Magic ree Pub and Eaterys website, thesite was rst reviewed by our group members. Without any previous knowledge othe website, the proessional writing and editing students navigated through eachportion taking down comments, questions, and concerns while also making note othe websites advanced eatures. Due to the lack o knowledge o the Magic Pub andEatery, our group was able to construct questions without bias.

urnouts or willing participants yielded six emales and our males ages rangingbetween ourteen and y-three. Upon construction o the test, the group choseusers o dierent demographics and varying technological competency andobserved the results. For privacy, participants were only asked to give their age andrst name.

Te original testing environment calls or one member to observe testing, one to

ask survey questions and speak to the participants, one to time the participantseorts, one to record times and responses, and another to take notes on eachparticipants progress. With each duty given to a dierent member, it allows orbetter observation.

Te ocial testing resulted in smaller group collaborations. Smaller groups meantdual roles. During each participants exam, one person asked survey questions andspoke to participants, another timed the participant and took notes, one observedand recorded times and recorded participant answers. Due to this altered setup,

members o our group had to ocus on multiple aspects o observation, which mayto overlooking smaller details. esting in smaller groups may aect varying results.

Based on research o accessibility and usability testing, in addition to our ownexperiences, our group generated thirteen survey questions targeting design,content, and navigation.

5

Methodology


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Testing Environment

Prior to the usability test, participants were inormed that their time was notthe objective o the test, but rather the accessibility o the website itsel.

Comortable chairs and room temperature were provided.

Kelley, Jordan, Brenda, and Andrew tested in quiet rooms.

Alexis, Dave, Kiyana, Sherene, aylor, and errence tested in a school com-puter lab, which was a noisier setting.

All participants were tested on Mozilla Fireox version 3.5

All participants tested on desktop computers.

6

Testing Environment


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The Usability Test

Based o research dissecting accessibility and usability testing, in additionto their own experiences, the group generated ourteen survey questionstargeting design, content, and navigation. Te questions include theollowing:

1. What browser do you use at home?We asked this question o our participants to see where they were at with

technology and the level o usage we were at.Result:

7

The Usability Test


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2. How much time do you spend online?Tis question was asked to see how much experience each user had with theinternet.

Result:

8


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3. ype the words Magic ree into the search bar. What comes up?Tis question was asked to see the results that came up when Magic ree was researched.

Result:

Results interpreted: Competing with Magic ree House and Magic ree: TeRun Scape Wiki, and Magic ree Lore, the Magic ree Pub and Eatery rankedhighest in search results with the Saari web browser.


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4. Do you like how the website looks? Does it appeal to the eye?Tis question was asked to see how the participants elt about the websites design.

Result:

Results interpreted: Out o ten users, seven reported that they liked the design.wo users did not, leaving one user undecided. Some users described the

graphics as vibrant but others said bland and the photographs selected wereuzzy. A common response was that the Magic ree logo was clever. Te mostproblems users had were with the background image and color scheme. Somealso elt the images selected relied too heavily on alcohol, leaving little room oremphasis on the eatery aspect o the Magic ree.

10


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5. Can you nd the banquet section? How much is it to hold an event?Tis question was asked to test the accessability o the websites links and sections.

Result:

Results interpreted: Amongst users, there was only a small amount odiculty ace when navigating to the banquet section. Many commentedon the appealing design or this section o the website. Te main concernhere was the lack o pricing inormation. Since prices were not listed, userstended to begin looking elsewhere, but ailed to nd the inormation. A usercommented, It would be nice to have an estimated cost.


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Assessment

12

6. Can you nd the hours o operation? Were they hard to nd?Tis question was asked to test the accessibility o the websites links and sections.

Result:


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7. Locate the menu. How do you like the design?Tis question was asked to test the accessibility o the websites menu and also the design o

it.Result:

Results interpreted: Most users agreed with the way the menus design, statingthat it had a nice setup. Some percipients were concerned that it was too blandand the text was too small, making the menu hard to read. In addition to thevisual appeal, the majority o users did not understand the reasoning behindhaving an extra click required to get to the menu.

13


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8. I you were a customer trying to order, is it easy to see whats available?Tis question was asked to test the accessibility o the websites menu.

Result:

Results interpreted: Te eciency o the menu was very high. No users had aproblem guring out what kind o ood the restaurant sold or the pricing.


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9. Can you nd the section where you are able to reserve a table?Tis question was asked to test the accessibility o the websites links and sections.

Result:

Results interpreted: Participants had trouble with accessibility. Te average time tond it was around one minute. Unlike the hours o operation, this section o thewebsite was no eciently placed, thereore, its level o accessibility suered.

15


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10. Can you tell me who to contact i I wanted to host a undraiser?Tis question was asked to test the accessibility o the websites links and sections.

Result:

Results interpreted: Participants unanimously agreed that the undraisingsection was very hard to locate. Once they ound it, only two participantscould gure out who to contact in order to set up an event. Te average timeto nd this inormation was over a minute.

16


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11. Pretend you want to buy a shirt. How was your shopping experience?Tis question was asked to test the accessibility and usability o the websites links and sec-

tions.Result:

Results interpreted: None o the participants were able to complete a purchase.Several commented that the experience was very rustrating and conusing. Otherswondered why there was no inormation on their attempt to purchase and whythere was no place or their credit card inormation.

17


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12. Can you nd what kind o beer the Magic ree serves?Tis question was asked to test the accessibility o the beer menu.

Result:

Results interpreted: Te average time to get to beer selections wasaround thirty seconds. Dra beer was easy to spot and navigate;however, participants were also interested in bottle beers, which werenot ound on the site.


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Conclusion

19

13. Can you refect on the overall design and content o the website? Are you interested in go-ing there?

Tis question was asked to test the accessibility and usability o the website as a whole.Result:

Results interpreted: Seven out o ten participants stated that they would like togo to the Magic ree Pub and Eatery aer their online experience. Overall, mostparticipants had a decent experience with the site but express the majority otheir displeasure with navigation and their shopping experiences.


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1. Display Color scheme, selected images, layout, onts, and white space. Participants took a close look at the design and layout o each page. In casual conversation, they were asked about color schemes and visual

appeal. Participants were casually asked about images selections and text choices.

2. Content Up-to-date, relevant, easy to understand, and contactinormation.

Participants looked or up-to-date inormation. In some cases, participants were asked to locate nonexistent inormation. Basic, but necessary inormation and services were the main target in this

category.

3. Navigation Layout, easy-to-nd inormation, links, and how many clicks it

took to nd what the participant was looking or. Dicult and easy inormation targeted to generate responses. Locating inormation within the survey questions were timed. Links and accessibility targeted.

Assessment


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Conclusion

In conclusion, the Magic ree Pub an Eaterys website serves its purposeas a whole. However, there are a ew details as ar as design, content, andnavigation are concerned. We came up with suggestions by reviewingresults, and observing participants. ending to all problem areas detectedin the conclusion o this usability test can potentially make or a stronger,

user-riendly online presence and increase the proessional persona oMagic ree Pub and Eatery. All concerns, suggestions, and eedbackgenerated rom the study are listed below.

Avoid excessive amounts o white space. Eatery should be better established. Troughout the website, the idea

o Magic ree being an eatery is lost. Since dra beers are listed, users expected to nd the Magic rees

bottled beer selection nearby.

A ew images were pixilated and others were unnecessary. Te website contained broken links. Some sections o the site were much more developed than others.


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Participant Biographies:

Alexis, 22 - As a telecommunications major scheduled to graduate with a bachelors degree inMay, 2013, Alexis has a signicant amount o experience dealing with technology. She estimatesan average online use o seven hours.

Andrew, 22 Majoring in orensic science, Andrew has an excessive amount o experience withtechnology. Tough he estimates a mere our hours per day o time spend navigating websites,particularly sports-themed websites, he spends his time on portable devices and game systems.

Brenda, 45 - Brenda has roughly two years o experience with the Internet. Te majority o heronline background is by means o desktop computers. Brenda preers basic technology but recely, however, her internet usage has increased to roughly our hours per day, and she has quicklybegun to pick up website navigation skills.

Dave, 27 With a bachelors degree in graphic design, he ocuses on visual content. Dave uses tinternet on a daily basis navigating several dierent websites including social media. He estimatspending approximately six hours online per day.

Jordan, 14 As an Eighth grade student, Jordan, estimates spending approximately two hoursonline daily.

Kelley, 53 Beore taking an injury-related leave o absence, Kelley worked with computers orthirty-two years Now, with extra time on his hands, he navigates social networking sites. Heestimates spending up to six hours online daily.

Kiyana, 24 As a medical assistant, she deals with a wide range o technology. She usuallynavigates social networking sites such as Youube, Facebook, witter, and Instagram, in additioto search engines Google and Wiki. Kiyana estimates using the internet two hours daily.

22

Appendix


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Sherene, 23 Pediatric home health aide, Sherene, spends roughly six hours perday online. Her main ocus while online are social networking sites, Facebook,witter, and Instagram. Distributed by the company she works or, she also issubjected to monthly, online examinations.

aylor, 19 With an estimate o our hours online, aylor admits to being lesstechnologically savvy. Moderately active on witter, she dominantly navigateswebsites or academic purposes.

errence, 19 errence owns a desktop computer and an HC mobile phone. Heis most comortable on his desktop, which he estimates using ve hours per day,navigating websites or academic purposes, social media, and occasionally ornews updates.


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Lauren Blake


Professor K Lee

Usability

March 10, 2013

Memo

For the usability study, I contributed some editing and writing. I also brought in some

volunteers to interview about reviewing the website. I also wrote the methodology in the report

and did some research on how to construct a methodology. I helped explain how to do some of

the InDesign parts for the report when Jackie was putting it all together. We did a lot of the

discussions on constructing the portfolio together as a group and how they are going to be

organized.

The colors and the design itself were discussed together as a group. We did not put the

whole portfolio together as a group; only one of us actually constructed the pieces together. I had

done some editing on the different paragraphs that were written.


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Social Media RepoRtBy: lauRen Blake

MaRch 8, 2012


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I have followed and recorded the recent events for the

following ten entities through Facebook and Twitter

accounts. A few of them surprised me because their

Twitter accounts were bare with nothing new on their

pages. This is essential because a lot of fans would like to

know if their businesses are having sales, promotions, oreven new products coming. Even well-known celebrities

should be keeping their profiles updated for their fans and

admirers, who want to keep up with them. Through the fans

and admirers minds, they want to know if their favorite

celebrities still care about their titles and beliefs.

When a person or business is well known they should

be keeping their social media sites either update or deleted.

People dont like when good things end, but when something

good does end, people find other interesting events to keep

them occupied. Social media is similar to medication for

short attention span.Throughout this project I have observed that some

businesses and people are very up to date with their Twitter

and Facebook accounts. For instance Starbucks, Barnes

and Nobles, Jimmy Johns, Lauren Conrad, and Al Gore

are all updated with their Twitter accounts. Some of the

observations I have noticed are, Al Gore posts as much as

every day about climate change. Since he has a passion

for Global Warming and the changes in climates his posts

pertain to that subject. For instance on February 15, 2013 Al

Gore posts, Headed to Denvers @TatteredCover bookstoreat noon to discuss my new book, The Future: Six Drivers of

Global Change. His posts dont stop here either; he posted

as early as March 6, 2013 about Australias climate. He says,

Australia just experienced its hottest summer ever recorded,

government blames climate crisis: http://bit.ly/169Tp98.

Climate change is not the only thing that has been

updated in posts, but Starbucks has posts every few minutes

about their coffee, new products, people hanging out and

wanted to share their experiences at the caf, and also their

sale promotions they are offering. Some examples of this

areas are, at 3:40pm eastern standard time on March 7, 2013Starbucks posts, You know its a good day when you go

home and your hair smells like espresso. #coffeepassion.

This is an excellent example of marketing and promoting.

Whit these few sentences they have reached out to coffee

drinkers nationwide and had made their direct thoughts go

straight to Starbucks coffee. When reading this, it sends

off a picture of a cup of coffee steaming on the table in

front of you. The sound of espresso beans grinding in


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the background, while at the same time, happy people

around you are laughing with their good friends. Good

conversations are being spoken and satisfied customers are

leaving with a late in their hands. All from one sentence

Starbucks has reached out to several people who read this

one sentence post. Not to mention through their Facebook

accounts every day or so they post pictures of drinks that

they are promoting for the upcoming seasons. This makes

peoples mouth water and that urge to feed the coffee

addiction from within. Another good example of product

promotion is when Starbucks posted on January 4, 2013,

Cardamom, the recognizable spice of Chai makes its

debut in our new Vanilla Spice Latte. #Mmmm pic.twitter.

com/BPykMzvc. By posting #Mmmm as the hashtag

in the tweet, it makes customers and current Starbucks fans

wonder either, What is Cardamom? and or I need to try

it. These little things added to any social media site for arestaurant or caf is important because the customers want

to the businesses to answer, Why that particular place is

so special?

While looking at politics and large businesses it is

also important to keep your posts updated if you are a well-

known celebrity. As for Lauren Conrad she has succeeded

in this part. Not only is she is celebrity from the MTV

reality show The Hills, but she is now a published author

and a fashion designer. It is important for her fans to see

what she is up to because that is how she is supposed to get

her customers. Some of her posts consist of her personalfeelings, her new designs, and some of her ideas that she

is thinking of. For instance, on March 5, 2013 LC posts

Wow! I just realized I hit 3 million followers! Thank

you to all the Tweethearts following me! Your support

means more than you know. Xx. She is thankful to her

fans and shows them her gratitude. A lot of businesses and

celebrities use this to show us that they are truly thankful

and proud of their fans. As a fan myself it makes me feel

good to be acknowledged, even if it means it is geared

towards everyone and not just me. Another post LC makesis about an upcoming design. She speaks about it and

also gives us a preview, My 3 spring style must-haves:

http://bit.ly/LCx3SpringPC13 :-). Celebrities need to be

careful however, when posting their thoughts and events

they must keep in mind who will be reading these. If they

are talking about doing drugs or getting arrested, then

they should not be posting that on their social media sites.

Keeping in mind that everyone and anyone can see what

they are saying, that even means children as young as 8


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years old are viewing these posts. Addressing your audience

is important, they are the ones who will be supporting and

buying those products the celebs produce.

Many small companies have social media accounts

as well. One small business in particular is doing especially

well in this area. In Mahoning County a vaguely familiarsandwich company called Jimmy Johns has a very popular

Twitter account. They have a few business located throughout

Mahoning County such as, Youngstown and Boardman.

They are always friendly and always have positive reviews

from their staff and customers. The customers always seem

to enjoy their food and leave the restaurant satisfied. For

instance, on March 6, 2013 Jimmy Johns was tagged in

a post by a fan. They said I cant stay mad forever, I just

ate my sandwich and it was amazing! @jimmyjohns is

still my favorite sub place!! Jimmy Johns also posts on

their own site about their new products and their upcomingevents. For example on February 4, 2013 they talk about a

t-shirt event they are hosting. They say #brockrocks RT @

WWECreative_ish: Brock Lesnar has returned, and you

know what that means...t-shirts with sub shop logos on them!

#RAWTonight. They use Twitter to get customers and fans

around them motivated about their food and what they are

doing. A company that has a lot of publicity on events they

are hosting shows that they are a fun restaurant and not just a

place to eat. They give customers and fans a place to have fun

and a feeling of appreciation.

Unlike the celebrities and the smaller businesses that

have been keeping their profiles updated, others have not.

This is not good in the Public Relations aspect. Since fans

and local customers are adapting to social media for their

daily information they are looking towards popular sites

such as Twitter and Facebook. Since well-liked businesses,

celebrities, and or organizations may or may not be updating

their statuses is bad and can cause them a huge drop in

ratings.

An example of this is, the well-known author named

J K Rowling who wrote the famous Harry Potter series alongwith another book called Casual Vacancy. Rowling has a

Twitter account that has not updated since December 2,

2012. She has not posted anything about her and it leaved\s

people wondering, What is she doing? This can be bad

because it makes fans forget and move on. Another example

of vacant Twitter updates is from politician Joe Biden. He has

not posted anything since the end of the election in January.

A local business that is located in Mahoning County, is the

local ice cream business called Handels Ice Cream and


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they havent posted anything on their Twitter page since January2011. That is highly unacceptable

because now they have not only lost followers, but they have not gained any new ones. Every

account gets looked at by someone and if a small business or even a well-known celebrity fails to

update these accounts the fans will grow tired of trying to find new and exciting news. This will be

bad for when new posts are actually made because it will not circulate as fast as it would normally.

Keeping Twitter accounts updated are important and essential to your business and or fan

population. Our age is conforming into a more technical age. People of all ages are now starting to

live off of these sites. If you do not keep up with it they will pass you by and not look back. It is

almost as if they are passing you by in their car and waving goodbye to you.

As for another social networking site called Facebook, these same people have been

observed through their accounts on it. A lot of them use their account religiously, while others do

not even touch them. For instance Joe Biden does not have an account. This is the highest and mostpopular networking site around. Everyone should have one if they are a politician, celeb, business

owner, or organization.

A lot of the accounts are updated however. For instance, JK Rowling uses hers to set

up quotes by her popular series Harry Potter or information about the books in general. One of

her posts was posted on February 9, 2013. She said Last week Scholastic, the global childrens

publishing, education and media company, revealed an all new cover for Harry Potter and the

Sorcerers Stone- the first of seven new covers that will appear on U.S. trade paperback editions

coming in September 2013 to mark the 15th anniversary of the U.S. publication of Harry Potter and

the Sorcerers Stone. The art for the new editions is designed by critically acclaimed artist Kazu

Kibuishi. Even though she may be updating her Facebook account she should still be linking her

posts with her twitter account. Some people only have a Twitter and or Facebook. Also some fans

only check one or the other religiously.

Two Facebook accounts that are fairly popular are the organizations called the American

Red Cross and WWF. The American Red Cross posts a lot about their current events they aredoing whether it is a disaster relief or a blood drive they are always posting something about what

they are up to. They also have made up several different Facebook Pages for the different areas

they are starting in their group. An example of this is, American Red Cross Volunteer Connection,

The American Red Cross of Lackawanna County, and American Red Cross Blood Donors. These


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are all related to The Red Cross and it helps people to see how they can get involved

or even inspire people to donate. Through their posts they win their way to everyones

hearts. An example of this is through the American Red Cross Blood Donors page theypost a humorous cartoon. The also quote the top of it with, This Sunday Greg Biffle

(NASCAR driver and blood donor) will race with a full Red Cross paint scheme on his

car at the Las Vegas Motor Speedway. Wed like to wish Biffle luck and extend our thanks

to him for scheduling a visit today at a Las Vegas Childrens Hospital in honor of Red

Cross Month. Go snag the checkered flag Biff!

The second organization is WWF. They do almost the same thing as The American

Red Cross, but their audience is geared towards animal lovers. They post about saving

animals and show how poaching is starting to become a more common thing and we need

to help stop it. They posted on March 6, 2013 about helping the Polar Bear species. WWF

says, We only have 18 hours to get 250 more claps! To help support WWF-CanadasArctic Home program, please check out Thunderclap & click either support with Twitter

or Support with Facebook. http://bit.ly/XqNjhu. They also use their cover photos to

capture the attention of others about Elephant pouching. The show three columns, the first

is of an elephant, the second is only their tusks, and then the third is jewelry made out of

their tusks. They are speaking out and educating everyone about how to stop the poaching

and to make a stand with them.

By bother organizations using Facebook they are able to connect with millions of

people. The more popular the site becomes the more it can be seen by new viewers. This

allows them to connect and contact everyone with only one shot. It saves them time and

money. Viewers cannot hang-up on them and whether or not they choose to ignore it they

already have seen it.

Overall social media sites are important to help your business or organization

grow. Joe Biden used the Twitter account to help gain votes in the election. Al Gore uses

it to help spread awareness about Global Warming, JK Rowling uses Facebook to update

fans about her series she had written, Lauren Conrad uses both to promote her fashion

lines and personal thoughts, and two organizations such as The American Red Cross and

WWF use these two sites to gain followers to help make a difference in the world. Social

media is our society right now. Without it we would still be living off of newspapers and

snail mail. Social media is tedious, but must be learned because like it was mentioned

before we are the hitchhikers and social media is the car that is deciding whether or not

it will pull over to pick you up. If you make enough of an effort to be seen then you willget the ride, but if not they will pass you up and wave goodbye with a smile on their grim

faces.


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Lauren Blake


Professor K Lee

Social Media Activity Report

March 10, 2013

Memo

I have learned through this project that social media sites are important to help your

business or organizations grow. Joe Biden used the Twitter account to help gain votes in the

election. Al Gore uses it to help spread awareness about Global Warming, JK Rowling uses

Facebook to update fans about her series she had written, Lauren Conrad uses both to promote

her fashion lines and personal thoughts, and two organizations such as The American Red Cross

and WWF use these two sites to gain followers to help make a difference in the world. Learning

that social media is our society right now and knowing how to use it to promote your business or

organization is an important factor. By following these businesses and organizations I have

learned how run my own social media networks. I know to now not to neglect it and to keep it

updated.

This report had shown my strongest aspects as a writer because it allowed me to learn

how a report should really look. I learned to construct a report and design in a way that wasnt

too plain and ordinary. It is professional and the audience is directed properly.


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During my last report I had stated what my new ideas were to promote my new book called The

Shadow Shifter. From the time I had created an author page on Facebook, https://www.facebook.com/pages/

L-C-Blake/441459875922864 and kept my Twitter page updated to the upcoming events, https://twitter.com/

LaurenCadey.With my publishing company, we have joined ideas in how to promote the release of my book by creating

a banner that has the publishers name, Hound Comics, and the release date for the cover photo on Facebook

(Shown Above)

The posts started back on March 3, 2013. Here I had

eceived my very first copy of my book and by making my

uture readers as excited as I was I placed a photo of it next to

ome of my most inspiring books.

On March 4, 2013 on my Twitter account I had posted

bout my book talk that took place at Struthers Middle School.hen through my Facebook page I posted, Another book talk

t Struthers Middle School March 12!! I never thought how

much fun these talks could be! If anyone else wants me to do

book talk for their classes I would be more than happy to

o it!! Here my goal was to reach to the readers and to show

hem to help boost my publicity by spreading the news to other

eachers and schools. Then through my Twitter account later

hat day I posted a personal note showing everyone how happy

was for the support, I feel like a superstar lol everyone seems

o have my book. :D #greatestfeelingever.

On March 8, 2013 I posted a few posts giving an insight and a sneak peak of my book. A preview of

The Shadow Shifter http://fb.me/1KsbGr3bo. Here I was showing the readers what my writing style is like

and the story line that I was introducing. It had helped with their decisions in whether or not they wanted to buy

my book. This was the Facebook post, They stood there with nothing but darkness surrounding them. The

sound of nothing, but the fire on their hands crackling was bouncing off of the walls around them. The smell

of fear was almost overbearing. Shane could feel his heart pounding at a million miles an hour. He had never

killed anyone in his life before and now he was being forced to kill this innocent girl. The Shadow Shifter now

available on Amazon and Hound Comics!


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On March 12-16, 2013 I posted a few personal quotes on my

page. Since it was more of just writing creatively and showing the reader

my passion for it, it was to give them the feeling of being more than just

a published author. I also talked about my book talk at Struthers Middle

School and how the news crew came in a filmed it. Through Twitter I

posted a links to the news article, Local Author Speaks to Struthers

Students http://www.wkbn.com/s/WfuRk1DTeU2jDUN7uny8hg.cspx#.

UT-Z7atdHPM.twitter

From March 25- April 2, 2013 I had posted miscellaneous things

on Twitter and Facebook such as, personal thoughts, where to buy my

book, different new story ideas, and the news interview I had done with

Stan Boney.

March 25, 2013 on Facebook I posted about my book turning

into a Kindle, The Shadow Shifter will be live on Kindle in less than 48

hours!!! wooh!!

March 27, 2013 on Facebook I posted about my interview with

Stan Boney and then reposted it again a few days later. The link was,

http://www.wytv.com/mediacenter/local.aspx?videoid=3996240.

ere is the picture that is used on my author page.

Here are some samples

of the book and an inside

page.


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Lauren Blake


Writing for Social Media Reports Posts

March 10, 2013

Memo

During the semester the most important posts that I made were about my novel I had

recently got published. They were mostly made on my Twitter account and my author page on

Facebook. The posts were important because they promoted my books and allowed me to

promote my internship, Hound Comics. A lot of the posts that were made were directed towards

my book and being an author. The reason why these are the most important to my future after

this class is, they will help me to become a more well-known author. I have learned how to stay a

professional level and to keep my personal life separate from my author life.

1. This post was made on April 3rd on my Twitter account.lauren blake

@LaurenCadey3 AprMy interview with WYTV News!

http://www.wytv.com/mediacenter/local.aspx?videoid=3996240 http://fb.me/1uRcvRMoZ

2. This post was made on Twitter and it was linked to my author page. The posts weremade on February 28

th.

lauren blake@LaurenCadey28 Feb

Please check out this awesome page and help promote by "Liking" it! The more likes

and shares the better!!http://fb.me/AR6ppfJa

3. On February 27th, my author page on Facebook; (https://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hl) the post that was most important was the link to

where my book could be purchased on the day it came out. It was linked to my

publishers page and this not only helped me boost my sales, but promoted my

internship (my publisher).

https://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hl
http://t.co/IWpdUXe6I1http://t.co/IWpdUXe6I1http://t.co/IWpdUXe6I1http://t.co/4jSBo1A37Ohttp://t.co/4jSBo1A37Ohttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttp://t.co/7FHZrfDyaxhttp://t.co/7FHZrfDyaxhttp://t.co/7FHZrfDyaxhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttps://www.facebook.com/pages/L-C-Blake/441459875922864?ref=hlhttp://t.co/7FHZrfDyaxhttps://twitter.com/LaurenCadeyhttps://twitter.com/LaurenCadeyhttp://t.co/4jSBo1A37Ohttp://t.co/IWpdUXe6I1


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There were other posts that were made. They were mostly posted in the Writing for

Social Media Report. For example, From March 25- April 2, 2013 I had posted miscellaneous

things on Twitter and Facebook such as, personal thoughts, where to buy my book, different new

story ideas, and the news interview I had done with Stan Boney. There were other posts talking

about how I was promoting my book. Some examples are about me doing books talks at middle

schools and interviews with news crews. Some other posts were about my book turning into a

Kindle book too, March 25, 2013 on Facebook I posted about my book turning into a Kindle,

The Shadow Shifter will be live on Kindle in less than 48 hours!!! wooh!!


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Lauren Blake


Professor K Lee

Personal/Professional Website

March 10, 2013

Memo

I have decided to make my author page through the Wix Website because it already had a

template that was for author pages. It showed me how to set it up. There are five pages that are

all customized to the color of the book and the theme that it follows. The background is a picture

that I took, my social media sites are linked, where to buy my book, my personal biography,

emailing me and the font is customized to match each other.

The only bad thing about Wix is the advertising and you are strictly only allowed to have

what they give you. You do not have the freedom to add whatever you want and you cannot add

moving images. The site is plain and it looks like the rest of the sites they have to offer.

I am happy with my website, but since it is my first website ever Wix was a good choice.

It shows me how I want an author site to lay and what it is I need to look out for. The only

downfall is the domain is expensive and there are too many ads on the site.

http://lcblake.wix.com/lcblake
http://lcblake.wix.com/lcblakehttp://lcblake.wix.com/lcblakehttp://lcblake.wix.com/lcblake

portfolio by lauren blake

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