Lauren Brubaker

Digital Marketing and Event Portfolio

DLR LAB LAB

A little about me…Actively pursuing positions with innovative, driven companies

Passionate about social media, marketing strategy, and event management

Worked full-time and attended university full-time at night to put myself through college

Energetically developing leadership skills to become a mentor and team leader

Love to learn and always driven to improve both skill set and self

Enjoy connecting with people on shared interests, goals, and hobbies

Let me share some

of my skills…

Social Media

Professional Social Media Projects:

- Social Media Consultant for the Believe In Me School

Created social media strategy and campaigns for the Believe In Me School, a new non-profit autism school created in partnership with Bernie Marcus, co-founder of Home Depot and founder of The Marcus Institute.

Initial Goals Provide basic introduction to social media Create a plan that requires minimal initial

effort for board members to manage Present realistic goals for each platform

Proposal can be viewed (with permission)

BIMSchoolProposal

Campaigns will launch closer to school opening Slated for 2012 opening

See what Bernie Marcus says about the school – Atlanta Business Chronicle article

Professional Social Media Projects:

- Digital Marketing and Event Consultant for WorldClaim Global Claims Management

Brainstormed and initiated “Are You Prepared?” campaign, a weekly disaster preparedness segment for social media platforms

Initial Goals Create weekly Facebook, Twitter

and YouTube posts that provide disaster readiness tips for your home or business

Increase Facebook and Twitter followers by providing unique, relevant content for the 2011 hurricane and fire season

See the new campaign in action! (Executed by BlueWave Computing)

WorldClaim Tuesday Tip of the Week

Personal Social Media Projects:

Visit my social media hub

or connect with me below!

 

Klout Score

Email Marketing

Email Marketing Projects:- Campaign Manager for Applied Software Technology, Inc. (an Autodesk reseller of the year)

Created 200+ email campaigns in 2009

Maintained CAN-SPAM compliance for all email programs

Asked by Autodesk to be new email program roll-out consultant

Leveraged existing database to create several new drip campaigns

Email Marketing Projects:- Email Marketing Consultant for Kat Nelson Designs and Stella & Dot Jewelry

Revised and formatted database for integration with Constant Contact

Provided basic tutorials on sending emails through Constant Contact

Currently working on creating newsletter template and assisting with social media campaigns on Facebook

Brand Management

Brand Management Projects:

- Brand Manager for WorldClaim Global Claims Management

Hired to take company through a complete redesign of their corporate identity

Partnering with design firm Inward Solutions, I created a new website (writing 90% of the copy), brochures, logo, letterhead, business cards and more

Samples:

Business CardsPocket FoldersBrochuresLetterheadFull Page AdHalf Page AdSales Support

Event Management

Event Management Projects:

- Executive Assistant for HighRoller Magazine/Publication Services of America

Team Lead for the green room at the 2005 Fox Sports Southern Sports Awards, filmed at the Tabernacle in Atlanta, GA

Head of green room execution, including photo shoot management, food and beverage selection, swag bags, celebrity coordination, etc.

View video highlights from The Southern Sports Awards!

View celebrity editorial photos taken for HighRoller Magazine

Celebrities in attendance include: Richard Petty James Carville Paula Deen The Charlie Daniels Band Burt Reynolds John Salley Dominique Wilkins

Event Management Projects:

- Brand Manager for WorldClaim Global Claims Management

Manage all aspects of trade show execution, including pre-and-post event marketing, and booth design, setup and staffing

Host all hospitality events for clients, including swag selection, budget management, and location decor

Sample Trade Shows:

2007 BOMA International Trade Show – NYC Javits Convention Center

2007 AAHOA Annual Convention – Charlotte Convention Center

2006 – 2008 Atlanta Apartment Association Annual Convention – Cobb Galleria Centre

20+ local and regional trade shows in the insurance, construction and disaster industries…

Sample Trade Show Mailer

Event Management Projects:

- Campaign Manager for Applied Software Technologies, Inc.

Drive monthly webinar and user group attendance through coordinated email campaigns

Assist Marketing Manager with event strategy, attendee registrations, location scouting, and event setup

Assisted with execution of:

U.S. GSA Contract Kickoff Event Two-day event hosted by Director of Marketing,

Marketing Manager and myself Attended by 12 companies Required coordination of airfare, hotel

accommodations, meeting location and execution, and nightly group dinners

Quarterly user groups for each of the five business units

Monthly product webinars

Annual Autodesk product roll-out events

Company holiday parties and celebrations

Connect with Me!

Thank you so much for taking the time to view my presentation! For questions, or to schedule an interview, please email me at brubaker.lauren@gmail.com.