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BY FOOTAPP DESIGN

CENTENNIAL ACRESCOMPANY BRANDING

EYES-OPENPOLITICAL CAMPAIGN

REEBOK ZIG-TECHAD CAMPAIGN

CREST PRO HEALTHAD CAMPAIGN

Design is not something I do — It’s something I am. I draw inspiration from everything around me, whether it be from imagery or other people. Being a collaborative worker, I tend to gravitate toward working in a group atmosphere, and I adore getting feedback from anyone and everyone willing to take a look at my work. I’m eager to try new things and go new places. Similarly, in my design, I get bored doing the same thing over and over. I approach each project from a fresh angle and don’t necessarily have one specific style. I always try to change it up, which helps me to discover new things each time I complete a work. Design is constantly changing, so I strive to keep evolving as well.

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ABQ FILM FESTIVALBRANDING & DESIGN

SEA2SEAMAGAZINE DESIGN

DYNAMIQPACKAGING DESIGN

HUNGER GAMES MERCHANDISE DESIGN

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CENTENNIAL ACRES has set out to create a comfortable and affordable place for families to bring their horse-loving children to learn how to ride. It’s not fancy, but it’s homey and inviting. While branding this company, it was important to reflect a friendly and professional atmosphere that makes the viewer pick up the phone and schedule a riding lesson for their child. It must appeal to parents and children alike, because they are both involved in the deciding process. The earthy and approachable colors make potential clients feel welcome right away. It was also important to make everything very clean and precise, because that reflects the quality of the stable’s facilities.

centennial acres

centennial acres

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TWOEYESOPEN is an organization who’s mission is to provoke the Millenial generation to form their own political opinions. All too often, young voters make decisions that are knowingly or unknowingly biased due to being surrounded by outside influences. The advertisements are designed around the concept of a blind vote. The images represent the idea of living in blind ignorance of voting politics. They are trying to instill the necessity of a well educated vote in the young generation. The text is designed to be a call to action, to lead the viewer to our landing page where unbiased information about the Millennial generation is presented graphically.

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BY FOOT makes tracking your outdoor fitness activities easy and fun. It uses a built-in GPS technology of your iPhone to enable you to find the best walking, running, and hiking routes near you, and experience them in a first person POV. It will show you possible tourist attractions for you to stop at along the way if you are feeling a little bit on the adventurous side. Once you finish your workout, it will save your route data automatically into the exercise log for a comprehensive workout history. For the design of the app, it was important to use an energetic color scheme to get the user in the mindset of a workout. The page layouts are simple and easy for fast navigation and little time wasted. The images throughout the design tie in with the ‘adventure’ aspect of the app. A big part of the appeal is that it guides you to certain places to explore while on the trail.

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The REEBOK ZIGACTIVATE sneakers are very unique in quite a few ways. They are constructed in a way that takes stress off of the leg muscles and allows for maximum comfort while exercising or simply doing every day activities. It allows for you to run faster and jump higher while supporting your feet and muscles. This campaign is focused mostly on the comfort aspect of the sneakers. The ads portray the idea of never wanting to take off the shoes simply because they are so comfortable. Each ad shows a situation in which one would normally not wear sneakers, but has them being worn anyways. The tagline goes along with this stating “You won’t want to take them off.” The other medias that are used are very relevant to how the ads might be portrayed in a real world setting. Finish line often has in-store posters and advertisements, so that was very applicable. Also, on their website, they will have a feature on their home page for all the newest brand name products.

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SEA2SEA is a typography magazine aimed at young, adventurous men and women who love road tripping to diverse locations across the US and North America. The magazine puts a specific emphasis on being able to traverse America and see all it’s beautiful sights on a tight budget. College students should be able to see the country even if they don’t have a large bank account. The design of the magazine is meant to be carefree and energizing. Each page is designed to be an adventure in itself, and keeps the reader on their toes. It utilizes line and shape differently on each page to keep the design fresh and unexpected.

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SIXDYMANIQ is a specialized hair-care company whose products tailor themselves to each hair style and color. If you have straight blonde hair, there’s a shampoo for you. If you have curly, grey, thin hair, there’s a different shampoo design specifically for it. No other shampoo company has such a wide array of options available for every type of hair. This shampoo is on the expensive side, so the design is sophisticated while still translating the unique capabilities of the product. The logo is delicate and flowing, emphasizing Dymaniq’s malleable qualities. Each bottle design is similar, but the soft color changes are what distinguish each product from the other.

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SEVENThe ABQ FILM FESTIVAL is an established, first-rate festival that represents diversity, innovation and creative achievement in film. Their programming includes intriguing documentaries, hilarious short films, cinema classics and the hottest independent films on the circuit from Sundance, SXSW, Cannes and beyond. When re-designing the brand, it was important to translate the atmosphere of Albuquerque, so earthy colors and simple textures utilized throughout. This film festival showcases not the most typical movies, so the re-brand must display the uniquness that this festival has in comparis to others. This project consists of a ticket stub, brochure, mobile app, and website layout.

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EIGHTCREST PRO-HEALTH Alchohol Free Mouthwash is a new and fresh way to get a clean mouth without all of the discomfort many other mouthwash brands have. The goal of the ad campaign is to promote dental health by giving those who typically dislike mouthwash a desireable alternative. It was important to show something mirroring the pain they experience with their current mouthwash in a clever way. This campaign uses the theme of people doing outrageous things to their mouths, then asks the viewer, “Why torture your mouth?” when you don’t have to. The object is shown in color to make it stand out in the image, and the word ‘torture’ mirrors the color of the object. This draws the viewers eye to both and catches their attention immediately. The tagline is short and precise. It emphasizes the point of the ad, gives the technicalities of the product, and directs the viewer to Crest’s website for further information.

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THE HUNGER GAMES has quickly risen in the last year to become one of the most popular young adult series in the world. This project consists of typography panels that were inspired by the Hunger Games book series. They have been utilized throughout several different forms of merchandising. The target audience for this series is girls/women ages 13 to 25, so the products used were specifically chosen with that demographic in mind: t-shirts, backpacks, iphone covers, notebooks, and a mousepad. The panels have remained essentially unaltered from their original layout, but they have been applied to different forms of media as seen fit.

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CALM IS MORE CONDUCTIVE TO CREATIVITY THAN IS ANXIETYa sense of timing is the mark of a true genius

FEAR IS THE GREATEST INCAPACITATORMODERATION KILLS THE SPIRIT

- Jenny Holzer, Truisms

POTENTIAL COUNTS FOR NOTHING UNTIL IT'S REALIZED

the sum of your actions determines what you are

PUSH YOURSELF TO THE LIMIT AS OFTEN AS POSSIBLE