ken courtright at guerrilla business school

1. Build “Revenue Generating Websites”

2. Buy “Revenue Generating Websites”

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

$4997

160,000,000 + views 2014

85,000+ / Day

HAVE to Succeed…Contractually “Guarantee” 15% - 22%

600+ Revenue Generating Websites

Where Today’s Info Comes From / No Theory …..

2 seconds on Kerri and I…

“I’m not a Garbage can with

a hairy lid !!”

First client 1992

23 years later, an “Over-Night” Success

600+ Revenue Generating Websites

Viewed 160,000,000+ each yr.

Growth Rate ,000 views each day

50-50 split on Millions in Revenue / yr.

Credibility Popularity Author Equity

Lets get started…How Google “Ranks” or “Stacks” TODAY

2. PopularityShoot – Post – Promote

David, Kerri, Colin…

Quick Story - The “Attorney”:

Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?

Nobody is Willing to be…

YOUR FIRST CUSTOMERIs there evidence I might be your first?

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Guerrilla Marketing Today Chapter 1

Your Online CredibilityOften Determines Your

Over-All Income…

“What shows up when your personal or company name is typed into

Google?”

First Sentence of “Guerrilla Marketing Today” -Ken Courtright

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

What if you could achieveSame Results

Without paying for it?

Let’s dig in

If you looked more trustworthy, Would you be able to do more business?


Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted


So… Lets put this to the test?

Which of these financial advisors did76% of people trust with their money?


If everyone judged these two men…

… Is EVERYONE judging your Website?


Most Websites Today……a bit under dressed


HOW DO WE KNOW??

Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow

You aren’t so special that the following methods won’t work

for you

Best Part of my talk…


Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

600+ Revenue Generating WebsitesGuarantee 15% - 23% into perpetuity


Had a hunch… “Social Proof” Let’s test hunch

Some of 600 made MORE $$2013 Personal Goal:Why do some make more $$?

Closer look at “SOCIAL PROOF”

“Social Proof” asks…

What do our potential clients

NEED To See

to BUY from us?

Power of “Social Proof”

We Follow Suits Sell


We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:


Social ProofUnquestionablyIgnitesTrust

Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:

1 out of 8

1 out of 3.5

One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…

…What the heck can “little old me” do?Let’s look at what we actually did…

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

Is there anything on this page “little old you” CAN’T do?

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

Google +

Linkedin

Facebook (fan page)

Twitter*(haro)

--Even a Comedian…Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

What did this cost us? Can you do this?For some, this just made you 1MM+, EASY!!

Suffocating Thought

As of couple years ago, evidence proves…

Proving you are the “Best”, or “Better” or “Biggest” is no longer a differentiator.

OUCH !!! / Why?

Because YOU are saying it

It’s only true if the WORLD say’s it so !! -Social Proof

For Revenue Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like – Trust (voice = person)

1995 – Forever Trust - Know – Like – Trust (voice = pc)

Is it Better to HAVE Credibility –or-

To APPEAR to have Credibility?

Best Business Question of our time…

Question of the day so far…

“ Can the people finding your siteTrust YOU with

THEIR MONEY? ”What Proof do you give?

Only acceptable proof is“Social Proof”

Evidence shows…UnFound CREDIBILITY = UnSeen Revenue

Fact: In the U.S. we are paid in direct proportion to…

MORE SOCIAL PROOF

1/81/3.5

Who We Are can only be measured by SOCIAL PROOF

Who We Are… not What We Do or What We

Know

= MORE Credibility= MORE Revenue Allowance

Lets Switch Gears:

From today on, I’d like you to look at your website as a boat navigating the internet.

If your Website (boat) is not catching fish (generatingLeads / Revenue) then add a Fish-Finder.

Properly equipped Vehicles (boats) win races, people don’t…

JobService ProviderDoctorSmall Business (10<)

*any Hr.=$

Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’s

*only 0 Hr.=$

The Vehicle Determines the Winner, Yes or Yes?

Can the driver of the vehicle influence the winner?

Let’s equip your website, let’s add a fish-finder !!

The BEST Fish-finder is a free tool from Google

Why are Fish-Finders valuable?They show PROOF

The Ultimate Fish Finder:

This Fish-Finder Helps…

* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU

And

* What you should write into your website TO MAKE MONEY!!!

Let’s get cooking…How Great Would It Be?

Bike Helmets…

It’s set to “Relevance”

If you click“Oreo” Ad

Snackworks paysGoogle $1.16

What Should I write on?What is everyone looking for?

Where’s the Money?

Review:What Should I write on?

What is everyone looking for?

1968 Uh Oh!

Corning had to wait a month for engineers to figure out next product

In 30 seconds…

Bike Helmets

Why should everyone care about this simple little tool.

Entropy

Let’s take it up a notch…

80% of web content is borrowed, curated or leveraged !

Greatest Money Making Tool….EVER !!!!

Google Alerts…

Real World Use: Put your Key-Word silo into Google Alerts

Google Alerts

Mission Mode is holding a free workshop, note the title…

Editorialized Content

Best Part – Google told us what to “Editorialize”through Google Alerts feeds !!!

What have we covered so far…

1. How, Exactly, Google Ranks Today

2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue

3. Use “Google Adwords Tool” to determine what might be your: Next piece of content Next product to launch Next industry to go into What people are searching for

2. Use Google Alerts to “Editorialize” others content

80% of content is borrowed, curated or leveraged

How many in here?

Next few slides…

…Checkbook to say Yes!

Switch Gears:


$4997

18,000 Key Phrases (62)

630 Roadways (7) 17.1% - 19% - 21.3% (-)

20,000+ listeners (0)

+160,000 views / day (-23% 2 yrs.)

Teacher’s Resume

Average Website #’sSecret Sauce:

All of our sites MODEL other sites

Digital Footprints

We prove at the event,Everyone’s Website has a larger “Model” to follow

Hear from those doing the actual work !!How do our 600+ sites:

How cool would it be…

Credibility Popularity Author Equity

Remember This?

5. Find Viral, Follow Sneezers, Replicate the Revenue !!!

2.

1.

5k is a steal – our goal = butt’s buy sites: 1000/300MM

5k is a steal – our goal = butt’s buy sites: 1000/300MM

(3) @ $799 or $1997

But wait, there’s more…Sweet’n the pot…

Sweet’n the pot…

$7500

$1

Take a chance on Yourself, See you at our Home !!!

Ken, stop, go back, you went to far, the show’s over !!

ken courtright at guerrilla business school

Internet