ken courtright at ceo space 515

Ever felt like this…?

1. Build “Revenue Generating Websites”

2. Buy “Revenue Generating Websites”

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

$4997

4. Allow “Everyone” to play…

1 out of 20 rule - 5% of our half, for LIFE !!

160,000,000 + views 2014

85,000+ / Day

HAVE to Succeed…Contractually “Guarantee” 15% - 22%

600+ Revenue Generating Websites

Where Today’s Info Comes From / No Theory …..

2 seconds on Kerri and I…

“I’m not a Garbage can with

a hairy lid !!”

First client 1992

23 years later, an “Over-Night” Success

600+ Revenue Generating Websites

Viewed 160,000,000+ each yr.

Growth Rate ,000 views each day

50-50 split on Millions in Revenue / yr.

Credibility Popularity Author Equity

Lets get started…How Google “Ranks” or “Stacks” TODAY

2. PopularityShoot – Post – Promote

Kevin, Gerry, Marcia Kerri, Thomas & Colin…

Quick Story - The “Attorney”:

Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?

Nobody is Willing to be…

YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Guerrilla Marketing Today Chapter 1

Your Online CredibilityOften Determines Your

Over-All Income…

First Sentence of “Guerrilla Marketing Today”

-Ken Courtright

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

What if you could achieveSame Results

Without paying for it?

Let’s dig in

If you looked more trustworthy, Would you be able to do more business?


Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted


So… Lets put this to the test?

Which of these financial advisors did76% of people trust with their money?


If everyone judged these two men…

… Is EVERYONE judging your Website and Business?


Most Websites Today……a bit under dressed


HOW DO WE KNOW??

Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow

You aren’t so special that the following methods won’t work

for you

Best Part of my talk…


Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

600+ Revenue Generating WebsitesGuarantee 15% - 23% into perpetuity


Had a hunch… “Social Proof” Let’s test hunch

Some of 600 made MORE $$2013 Personal Goal:Why do some make more $$?

Closer look at “SOCIAL PROOF”

“Social Proof” asks…

What do our potential clients

NEED To See

to BUY from us?

Power of “Social Proof”

We Follow Suits Sell

Power of “Social Proof”

We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:

Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:

1 out of 8

1 out of 3.5

One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…

…What the heck can “little old me” do?Let’s look at what we actually did…

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

Is there anything on this page “little old you” CAN’T do?

For some, this just made you 1MM+, EASY!!

Suffocating Thought

Recently evidence proves…

Being the “Best”is no longer a differentiator.

Why?

Because YOU are saying it

It’s only true if the WORLD say’s it so !! -Social Proof

For Revenue Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like – Trust (voice = person)

1995 – Forever Trust - Know – Like – Trust (voice = pc)

Is it Better to HAVE Credibility –or-

To APPEAR to have Credibility?

Best Business Question of our time…

“ Can the people finding your siteTrust YOU with

THEIR MONEY? ”

What Proof do you give?Only acceptable proof is

“Social Proof”

We see Websites as Vehicles, boats actually

Do you drive out and wait?

No, you speed to the fish !!

JobService ProviderDoctorSmall Business (10<)

*any Hr.=$

Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’sScott Tissue (love)

*only 0 Hr.=$

The Vehicle Determines the Winner, Yes or Yes?Let’s equip your vehicle with a Fish-Finder

The BEST Fish-finder is a free tool from Google

Why are Fish-Finders valuable?They show PROOF

The Ultimate Fish Finder:

This Fish-Finder Helps…

* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU

And

* What you should write into your website TO MAKE MONEY!!!

Bike Helmets…

It’s set to “Relevance”

If you click“Oreo” Ad

Snackworks paysGoogle $1.16

What Should I write on?What is everyone looking for?

Where’s the Money?

Review:What Should I write on?

What is everyone looking for?

1968 Uh Oh!

R&D went from 30 days to 30 seconds…

Bike Helmets to Bike Pumps

Why should everyone care about this simple little tool.

Entropy

Let’s take it up a notch…

80% of web content is borrowed, curated or leveraged !

Greatest Money Making Tool….EVER !!!!

Google Alerts…

Real World Use: Put your Key-Word silo into Google Alerts

Google Alerts

Mission Mode is holding a free workshop, note the title…

Editorialized Content

Best Part – Google told us what to “Editorialize”through Google Alerts feeds !!!

What have we covered so far…

1. How, Exactly, Google Ranks Today

2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue

3. Use “Google Adwords Tool” to determine: Next piece of content Next product to launch Next industry to go into What people are searching for

2. Use Google Alerts to “Editorialize” others content

How many in here?

Next few slides…

…Checkbook to say Yes!

Switch Gears:

How cool would it be… iPad - Saturday – 1 Winner

The “Deserve Factor” -MJ

Ken, stop, go back, you went to far, the show’s over !!

ken courtright at ceo space 515

Internet