GUERRILLA ADVERTISING

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JavedAnkur

sharma AlkaParulSyed imtiaazShobhit

MEANING

Guerrilla Advertising is an advertising strategy in which low-cost unconventional means (pop-ups ads, stickers, ) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.

INTRODUCTION

• Guerrilla Advertising (an innovative and creative way of advertising) is a part of guerrilla marketing.

•An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget

• Objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral .

• Guerrilla Marketing is specifically geared for the small business and entrepreneurs.

PRINCIPLES

GuerillaMarketing

Principles -Presence

-Activity

-Energy

- Networks - Smart

Principles -Presence

-Activity

-Energy

- Networks - Smart

AdvantagesAdvantages

Non traditional Advertising methods

Non traditional Advertising methods

PRINCIPLES

Presence – find ways to make yourself known at all times – chat rooms, forums, discussion boards, e-mail, radio, magazines, blogs, Yellow Pages

Activity – be aware of opportunities to make your product known at all times and act on them

Energy – continually marketing – ‘360 degree marketing’

Networks – always looking to make contacts and develop networks – importance of relationships

Smart – don’t offend customers or turn them off

ADVANTAGES:

GuerillaMarketing

Non traditional Advertising methods

Non traditional Advertising methods

PrinciplesPrinciples

-Flexible

-low cost Advantages

-Targeted

-Simple

-Flexible

-low cost Advantages

-Targeted

-Simple

ADVANTAGES Flexible – because of small scale nature can be

adapted quickly, relatively easy to respond to change

Low Cost – one of the founding principles – ideal for

firms who do not have massive marketing budgets

Targeted – designed to reach the target market –

reduces waste and ineffectiveness

Simple – many of the methods simple and easy to

use and implement – ideal for the smaller business

NON-TRADITIONAL ADVERTISING METHODS

PrinciplesPrinciples

GuerillaMarketing

Advertising

Advertising

-Pop-up ads-Word of mouth-Sticker-Badges-Web log(Blogs)-Free consultation-Demonstration-Generating mystery-Illegal methods-Peer marketing-SMS marketing

-Pop-up ads-Word of mouth-Sticker-Badges-Web log(Blogs)-Free consultation-Demonstration-Generating mystery-Illegal methods-Peer marketing-SMS marketing

Non traditional Advertising methods

NON-TRADITIONAL METHODS

The Internet:Pop up ads (assuming they are ‘smart’!)Using access/registration or subscription

logs to full capacityUse of banner advertisingWeb logs – ‘Blogs’ – personal Web ‘diaries’

NON-TRADITIONAL METHODS

Stickers – can be put anywhere – especially in the target area

Pavement chalking Bio-degradable tree postings Product give-aways Spray paint logos

NON-TRADITIONAL METHODS

Offering free demonstrations and talks – gets you and your product known

Offering free consultations Finding a way of generating mystery

and intrigue to involve consumers Peer marketing – putting people of similar

interests/ages/segments together to generate interest in the product, e.g. one claim for downloading music is that it opens up the chance for ‘new’ music to be discovered and later purchased

Using SMS text messaging

WORD OF MOUTH

Roach Baiting – getting the company message/brand across by the use of an ‘actor’ behaving as a normal consumer in the hope of getting the message passed on.

Undercover Marketing – also known as ‘buzz marketing’ – similar to above. Use of paid actors to actively promote the product/brand in a variety of situations or leaving products in high profile places to get them seen/used/noticed.

'ILLEGAL' METHODS

Bill stickers Spray paint logos

An innovative way of licking noodles.

Fight against smoking .

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