Guerrilla Usabilityagile strategy & tactics

usability?

user experience

Valuable Credible

DesirableFindable Accessible

Usable

user experience

Good design is problem solving

Jeffrey Veen

user centered design

Analysis Design Evaluation Implementation1 2 3 4

1. Analyze

2. Design

3. Evaluate

4. Implement

Analysis Design Evaluation Implementation1 2 3 4

3. Evaluate

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Usability lab

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Eyetracking

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Focus groups

‘Scienti!c’ vs ‘Real world’

Analysis & Evaluationin the ‘Scienti!c World’

Do you test or experiment?

Formal (research)

n

Validity

Insert important, but boring stuff here

Scienti"c Proof

Analysis & Evaluationin the ‘Real World’

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Why not?

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Time

We should all know better.

Analysis Design Evaluation Implementation1 2 3 4

Analysis & Evaluationin the ‘Real World’

Guerrilla warfare is the

unconventional warfare and combat in

which a small group of combatants use

mobile tactics in the form of ambushes

and raids to combat a larger and less mobile formal army.

Guerrilla warfare is the unconventional

warfare and combat in which a small group of combatants use mobile tactics in the form of

ambushes and raids to combat a larger and less mobile formal army.

Now it’s getting interesting?

Pick someone from the street.

CC http://www.!ickr.com/photos/swissrolli/2388991355/

Basic, simple tasks.

Observe and/or Record

Silverback allows anyone to perform usability testing with

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How many participants?

Remote usability

affordable online tools

Behavior vs Attitude

What do your users do?

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Understanding your users

ABN-AMRO Booking.com Eduhub Funda

Concept7 Reed Business Thomas Cook Valsplat

Zomoto

Guerrilla usability is the

unconventional process to improve conversion in which !exible companies use

agile tactics in the form of lean and mean tests to combat larger and less agile

companies.

paul@usabilla.comtwitter.com/pveugen