ken courtright at make your mark success 2015

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Page 1: Ken courtright at make your mark success 2015
Page 2: Ken courtright at make your mark success 2015

Ever felt like this…?

Page 3: Ken courtright at make your mark success 2015
Page 4: Ken courtright at make your mark success 2015

1. Build “Revenue Generating Websites”

Page 5: Ken courtright at make your mark success 2015

2. Buy “Revenue Generating Websites”

Page 6: Ken courtright at make your mark success 2015

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

$4997

Page 7: Ken courtright at make your mark success 2015

3. Teach how to “Build” or “Buy” “Rev. Gen” websites

$4997

Page 8: Ken courtright at make your mark success 2015

160,000,000 + views 2014

85,000+ / Day

HAVE to Succeed…Contractually “Guarantee” 15% - 22%

600+ Revenue Generating Websites

Where Today’s Info Comes From / No Theory …..

Page 9: Ken courtright at make your mark success 2015

2 seconds on Kerri and I…

Page 10: Ken courtright at make your mark success 2015

“I’m not a Garbage can with

a hairy lid !!”

Page 11: Ken courtright at make your mark success 2015

First client 1992

23 years later, an “Over-Night” Success

600+ Revenue Generating Websites

Viewed 160,000,000+ each yr.

Growth Rate ,000 views each day

50-50 split on Millions in Revenue / yr.

Page 12: Ken courtright at make your mark success 2015

Credibility Popularity Author Equity

Lets get started…How Google “Ranks” or “Stacks” TODAY

Page 13: Ken courtright at make your mark success 2015

2. PopularityShoot – Post – Promote

Kevin, Gerry, Marcia Kerri, Thomas & Colin…

Page 14: Ken courtright at make your mark success 2015

Quick Story - The “Attorney”:

Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?

Nobody is Willing to be…

YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?

Page 15: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultant

Guerrilla Marketing Today Chapter 1

Your Online CredibilityOften Determines Your

Over-All Income…

First Sentence of “Guerrilla Marketing Today”

-Ken Courtright

Page 16: Ken courtright at make your mark success 2015

Case StudyEvidence:

Dentist:Nick…

What shouldI Do?

Page 17: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

What if you could achieveSame Results

Without paying for it?

Let’s dig in

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If you looked more trustworthy, Would you be able to do more business?

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Do people JUDGE other people?

”3 Seconds” – We are Judged & Convicted

Page 19: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

So… Lets put this to the test?

Which of these financial advisors did76% of people trust with their money?

Page 20: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

If everyone judged these two men…

… Is EVERYONE judging your Website and Business?

Page 21: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Most Websites Today……a bit under dressed

Page 22: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

HOW DO WE KNOW??

Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow

You aren’t so special that the following methods won’t work

for you

Best Part of my talk…

Page 23: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Auth. Site – 50/50 $

May 1992

Rev. Gen – 50/50 $

Nov 2011

2 Unique Companies:

600+ Revenue Generating WebsitesGuarantee 15% - 23% into perpetuity

Page 24: Ken courtright at make your mark success 2015

Copyright 2014 - All Rights Reserved Today’s Growth Consultantc

Had a hunch… “Social Proof” Let’s test hunch

Some of 600 made MORE $$2013 Personal Goal:Why do some make more $$?

Page 25: Ken courtright at make your mark success 2015

Closer look at “SOCIAL PROOF”

“Social Proof” asks…

What do our potential clients

NEED To See

to BUY from us?

Page 26: Ken courtright at make your mark success 2015

Power of “Social Proof”

We Follow Suits Sell

Page 27: Ken courtright at make your mark success 2015

Power of “Social Proof”

We are Followers first, Leaders ONLY when have to

A “Group” CAN’T be wrong

There is Safety in a Tribe

Sell your Audience to your Audience

Fear of Loss…”Display your Resume”

Perception is Reality Comedian in a Suit

Put your “Suit” on The Media is your “Suit”

GIVE them someone to Follow “Prove you have clients” – ProBono!

4 Principles of website engagement“Social Proof” Fact: Action Needed:

Page 28: Ken courtright at make your mark success 2015

Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:

1 out of 8

1 out of 3.5

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One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…

…What the heck can “little old me” do?Let’s look at what we actually did…

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* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

2. Suit Coat

*(haro)

1. GLFT Shirt

Google +

Linkedin

Facebook (fan page)

Twitter

Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

Page 31: Ken courtright at make your mark success 2015

Is there anything on this page “little old you” CAN’T do?

* Recommends Endorsements

* Testimonials

* Local Media

* Commercial Media

Google +

Linkedin

Facebook (fan page)

Twitter*(haro)

--Even a Comedian…Positions “Presence” on4 of 10 Largest !!

Ps. YouTube a 12 yr. old

For some, this just made you 1MM+, EASY!!

Page 32: Ken courtright at make your mark success 2015

Suffocating Thought

Recently evidence proves…

Being the “Best”is no longer a differentiator.

Why?

Because YOU are saying it

It’s only true if the WORLD say’s it so !! -Social Proof

Page 33: Ken courtright at make your mark success 2015

For Revenue Generating Purposes…

Trust Trumps EVERYTHING

B.C. – 1995 Know – Like – Trust (voice = person)

1995 – Forever Trust - Know – Like – Trust (voice = pc)

Is it Better to HAVE Credibility –or-

To APPEAR to have Credibility?

Best Business Question of our time…

Page 34: Ken courtright at make your mark success 2015

“ Can the people finding your siteTrust YOU with

THEIR MONEY? ”

What Proof do you give?Only acceptable proof is

“Social Proof”

Page 35: Ken courtright at make your mark success 2015

We see Websites as Vehicles, boats actually

Do you drive out and wait?

No, you speed to the fish !!

Page 36: Ken courtright at make your mark success 2015
Page 37: Ken courtright at make your mark success 2015

JobService ProviderDoctorSmall Business (10<)

*any Hr.=$

Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’sScott Tissue (love)

*only 0 Hr.=$

The Vehicle Determines the Winner, Yes or Yes?Let’s equip your vehicle with a Fish-Finder

Page 38: Ken courtright at make your mark success 2015

The BEST Fish-finder is a free tool from Google

Why are Fish-Finders valuable?They show PROOF

Page 39: Ken courtright at make your mark success 2015

The Ultimate Fish Finder:

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This Fish-Finder Helps…

* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU

And

* What you should write into your website TO MAKE MONEY!!!

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Bike Helmets…

Page 42: Ken courtright at make your mark success 2015

It’s set to “Relevance”

Page 43: Ken courtright at make your mark success 2015
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If you click“Oreo” Ad

Snackworks paysGoogle $1.16

Page 46: Ken courtright at make your mark success 2015

What Should I write on?What is everyone looking for?

Page 47: Ken courtright at make your mark success 2015

Where’s the Money?

Page 48: Ken courtright at make your mark success 2015
Page 49: Ken courtright at make your mark success 2015
Page 50: Ken courtright at make your mark success 2015
Page 51: Ken courtright at make your mark success 2015
Page 52: Ken courtright at make your mark success 2015

Review:What Should I write on?

What is everyone looking for?

Page 53: Ken courtright at make your mark success 2015

1968 Uh Oh!

R&D went from 30 days to 30 seconds…

Bike Helmets to Bike Pumps

Why should everyone care about this simple little tool.

Entropy

Page 54: Ken courtright at make your mark success 2015

Let’s take it up a notch…

80% of web content is borrowed, curated or leveraged !

Page 55: Ken courtright at make your mark success 2015

Greatest Money Making Tool….EVER !!!!

Page 56: Ken courtright at make your mark success 2015

Google Alerts…

Page 57: Ken courtright at make your mark success 2015

Real World Use: Put your Key-Word silo into Google Alerts

Page 58: Ken courtright at make your mark success 2015

Google Alerts

Page 59: Ken courtright at make your mark success 2015

Mission Mode is holding a free workshop, note the title…

Page 60: Ken courtright at make your mark success 2015

Editorialized Content

Page 61: Ken courtright at make your mark success 2015

Best Part – Google told us what to “Editorialize”through Google Alerts feeds !!!

Page 62: Ken courtright at make your mark success 2015

What have we covered so far…

1. How, Exactly, Google Ranks Today

2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue

3. Use “Google Adwords Tool” to determine: Next piece of content Next product to launch Next industry to go into What people are searching for

2. Use Google Alerts to “Editorialize” others content

Page 63: Ken courtright at make your mark success 2015

How many in here?

Next few slides…

…Checkbook to say Yes!

Switch Gears:

Page 64: Ken courtright at make your mark success 2015

No Site? No Idea? No $$? - What and How to Build !!How WE market and monetize – no theory

$4997

Page 65: Ken courtright at make your mark success 2015

18,000 Key Phrases (62)

630 Roadways (7) 17.1% - 19% - 21.3% (-)

20,000+ listeners (0)

+160,000 views / day (-23% 2 yrs.)

Teacher’s Resume

Average Website #’sSecret Sauce:

All of our sites MODEL other sites

Digital Footprints

We prove at the event,Everyone’s Website has a larger “Model” to follow

Page 66: Ken courtright at make your mark success 2015

Hear from those doing the actual work !!How do our 600+ sites:

Page 67: Ken courtright at make your mark success 2015

How cool would it be…

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Credibility Popularity Author Equity

Remember This?

Page 73: Ken courtright at make your mark success 2015

5. Find Viral, Follow Sneezers, Replicate the Revenue !!!

Page 74: Ken courtright at make your mark success 2015

2.

1. We cover 10 topics…What business to Start / How

to Build…

Page 75: Ken courtright at make your mark success 2015

Teaching + iPad Tool --- 5K is a steal / 50K is a steal

Our goal = 1000/300MM --- “Squeeze the Charmin” 5K = “ X ” will attend, event pricing 2K = “ 3X more attendees “

Page 76: Ken courtright at make your mark success 2015

Come Squeeze the Charmin

$1997

or

(3) Payments of $799

Page 77: Ken courtright at make your mark success 2015
Page 78: Ken courtright at make your mark success 2015
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Page 83: Ken courtright at make your mark success 2015

July 17,18 & 19

$0$7500

Income Barometer: I’m not worth / They’re special -Brian Tracy

Page 84: Ken courtright at make your mark success 2015

Kim & John Smith

X

X

Page 85: Ken courtright at make your mark success 2015

The “Deserve Factor” -MJ

Page 86: Ken courtright at make your mark success 2015
Page 87: Ken courtright at make your mark success 2015
Page 88: Ken courtright at make your mark success 2015

Take a chance on Yourself, See you at our Home !!!

July October

Kim & John Smith

X

X

Page 89: Ken courtright at make your mark success 2015

Ken, stop, go back, you went to far, the show’s over !!