inbound marketing basics
TRANSCRIPT
![Page 1: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/1.jpg)
INBOUND MARKETING BASICSInbound Marketing Methods
![Page 2: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/2.jpg)
WHAT IS INBOUND MARKETING?
![Page 3: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/3.jpg)
INBOUND MARKETING
Inbound marketing is a strategy that utilizes many forms of data-driven marketing that attracts brand awareness from visitors to a website that then converts them into lasting customers.
![Page 4: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/4.jpg)
WHAT MAKES INBOUND DIFFERENT THAN TRADITIONAL MARKETING?
Inbound Marketing Methods
![Page 5: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/5.jpg)
TRADITIONAL
➤ COLD CALLING ➤ COLD EMAILS (SPAM) ➤ ADS ➤ MARKETER - CENTRIC
INBOUND
➤ SEO ➤ BLOGGING ➤ SOCIAL MEDIA ➤ WEBINAR & EVENTS ➤ CUSTOMER - CENTRIC
VS.
![Page 6: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/6.jpg)
THE INBOUND MARKETING METHODOLOGY
Inbound Marketing Methods
![Page 7: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/7.jpg)
ATTRACT
➤BLOG ➤KEYWORDS ➤SOCIAL MEDIA
![Page 8: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/8.jpg)
CONVERT
➤FORMS ➤CALLS-TO-ACTIONS ➤LANDING PAGES
![Page 9: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/9.jpg)
CLOSE
➤LEAD SCORING ➤MARKETING
AUTOMATION (CUSTOMERS)
![Page 10: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/10.jpg)
DELIGHT
➤EVENTS ➤WEBINARS ➤WHITEPAPERS ➤PUBLIC SPEAKING
![Page 11: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/11.jpg)
WHY SHOULD BUSINESSES PRACTICE
INBOUND MARKETING?Inbound Marketing Methods
![Page 12: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/12.jpg)
54% More leads are generated by inbound tactics than traditional paid marketing.
(Source: State of Inbound)
![Page 13: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/13.jpg)
$20K is the average companies save per year by investing more in inbound
marketing vs outbound.
(Source: State of Inbound)
![Page 14: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/14.jpg)
You don’t necessarily need HubSpot to practice Inbound Marketing, because it is methodology. This can be done with a number of different tools like Drupal CMS’ Open Enterprise Prois one and we do also of course like HubSpot.
![Page 15: Inbound Marketing Basics](https://reader031.vdocuments.site/reader031/viewer/2022022414/588518751a28abd05e8b6f13/html5/thumbnails/15.jpg)
ARMED WITH THE KNOWLEDGE OF THESE INBOUND MARKETING METHODOLOGY
BASICS AND WITH STATISTCS, INBOUND MARKETING IS GETTING HARDER TO
IGNORE.
WE CAN HELP YOU START YOUR INBOUND MARKETING.
GETLEVELTEN.COMDALLAS, TX 75206
214 - 887- 8586