inbound marketing university-intro-to-inbound-marketing

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Introduction to Inboundmarketing

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  • 1.Introduction to Inbound Marketing
    • Presenter:
  • Tor Ellingsen
  • Consultant
  • Norwave
  • Twitter: @torellingsen___

2. Value of Inbound Marketing Inbound marketing pulls buyers into your business 3. What is Outbound Marketing? 4. Problem: Outbound Marketing Isnt Working 800-555-1234 Annoying Salesperson 5. Solution: Inbound Marketing Content SEO Social Media 6. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Andrew Magill Flickr: Joakim Jardenberg 7. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI 8. Success Drives Investment in Inbound Source: Survey of hundreds of businesses from HubSpot.com/ROI Why Businesses Are Changing Marketing Budgets 9. Key Questions to Get Started

  • Am I regularlycreatingnew, share-worthy content?
  • Am Ioptimizingmy content for search and social media?
  • Am Ipromoting my content in social media conversations?
  • Am Iconvertingas many visitors into leads and sales as I can?

10. 4 Steps to Successful Inbound Marketing

  • Create
  • Optimize
  • Promote
  • Convert & Analyze

11. Step 1: Create Content

  • Create
  • Optimize
  • Promote
  • Convert & Analyze

12. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser . Start thinking like a publisher and socializer. 13. Publish Everything, Everywhere 14. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI 15. What Gets Shared? RarelyShared Frequently Shared

  • Product info
  • Software documentation
  • Content about YOU
  • New market data
  • Educational content
  • Content about your industry

16. Step 2: Optimize

  • Create
  • Optimize
  • Promote
  • Convert & Analyze

17. Google is Judge, Jury & Executioner HubSpot.com/cartoons 18. SEO = Context + Authority Ranking Algorithm: f(n):Context+Authority 19. 25% On-Page SEO (Context)

  • Page Title
  • Clean URL
  • Headers & Content
  • Description

20. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links 21. More and Better ContentLinks Source: Data from selected websites using www.WebsiteGrader.com 22. Step 3: Promote

  • Create
  • Optimize
  • Promote
  • Convert & Analyze

23. Remember: Its Not About You, EVER! HubSpot.com/cartoons 24. Target Your ContentTarget content to your marketing personas. 25. Create an Engaging Presence 26. Promote Content via Social MediaRemarkable Content 27. Make Sharing Easy 28. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI 29. Step 4: Convert

  • Create
  • Optimize
  • Promote
  • Convert & Analyze

30. Put Calls to Action on All Your Content 31. Use Landing Pages with Forms 32. Track Your Conversion Rate & Analytics 33. Analyze Your Marketing 34. Inbound Marketing Summary Convert& Analyze 35. Get Certified in Inbound Marketing

  • Watch free, online webinar classestaught by expert marketing professors
  • Learnabout topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc.
  • Get certifiedin inbound marketing!

Enroll in IMU athttp://inboundmarketing.com .

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