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Recommended WordPress Plugins and Maintaining Your Website

Bonus: Intro to Inbound Marketing

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Presenter: Trena V. StubbsI am an experienced Website Designer and Marketing Strategist looking to add value to your organization through creating a high quality website that converts browsers into buyers. Past experiences with major organizations such as Ford, DHL, Goody's Clothing, Acura, American General and Calvin Klein provide me with a solid foundation for helping your organization build brand awareness and global recognition. I am ready to use my past experiences and formal training to support your business with everything from small business development and global marketing campaigns to creative, search engine friendly website design.

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Overview• An overview of some of the most recommended plugins• Tips on how to maintain your WordPress website

BONUS: Intro to Effective Inbound Marketing for Beginners by Inbound Marketing Specialist Gminski Stubbs

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Favorite Plugins

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Shareaholic

Adds an attractive social bookmarking menu and related content widget to your posts, pages, index, or any combination of the three. Shareaholic is an incredible plugin that lets your readers share your great content with their friends and followers. This is a great way to increase your fan base.

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W3 Total Cache

Don’t you just hate it when you go to a website that takes forever and ever and ever to load! This plugin is said to increase your overall site performance by at least 10x! Better performance equals more visitors and a higher conversion rate. Time is money baby so don’t turn people away because your site is still in the dial up ages.

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Gravity FormsGravity Forms makes it easy for you to build and publish forms on your WordPress site. Forms are a great way to gather information from your visitors or take online order requests.

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WP-DB-Backup

Backing up your WordPress database is a no brainer. You don’t want to risk losing all of your core data and having to start from scratch.

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Platinum SEO Pack

SEO or search engine optimization is like at the top of the list when it comes to having a stellar site. It doesn’t matter how beautiful, cool or grand your site is, if no can find you. The big question is can your target audience get to you easier than your competitor. There is a science to good SEO and the Platinum SEO Pack makes it darn near effortless

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Maintaining Your Website

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Delete Spam Comments• If you are using any Comment Spam

WordPress Plugins with your WordPress blog, spam can collect in your database. Comment spam is stored in the database as a "just in case" so you can restore a comment incorrectly marked at comment spam. It also serves as a resource to track down recurrent comment spammers, if you need to.

• In general, while some plugins will delete comment spam from your database after a specific period of time, not all do. These entries are dead weight. If you stay on top of them they can really get out of hand.

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Keep Your WordPress Software Current

WordPress is quickly growing and expanding as more features and functions are included and perfected. It is recommended that you check in with WordPress for updates and upgrades at least every three months, six months at the most.

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Check for Dead Links

Depending on the site and number of links on your site, you should check your site for dead links every six months to a year.

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Back Ups

Make it a part of your regularly scheduled maintenance to backup your WordPress site, both on the website host server and on your computer.

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Intro to Effective Inbound Marketing for Beginners

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Presenter: Gminski Stubbs

• Inbound Marketing Specialist• HubSpot Certified• Blogger• Sports Fanatic• Health Enthusiast

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Overview1. Traditional Marketing2. Marketing of the future3. What is Inbound Marketing4. Content5. Sales Funnel

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Traditional Marketing

•How did people market their businesses years ago?•Where were the most marketing

dollars spent?•What changes have you noticed in the

last 5-10 years?

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Invasive

• Traditional marketing invades our privacy•Consumers are smarter•How do we block out traditional

marketing?

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What is the solution?

• Inbound Marketing

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What is Inbound Marketing

•Where did the term come from?

•What does the term mean?

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How is it different?

• Less about money and more about knowledge

• Inbound marketing takes more effort

• Inbound marketing gives the little guys a chance

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How is Inbound Marketing Done?

• Content, content, content

•Where does the content go?

•What type of content is used?

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How will it help grow a business?

• Really good content• Relevant• Informative• Problem solving

• Build links• Blogging

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The Sales Funnel

First Time Visitors

Prospects

Paying Customers

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First time visitors

• Build awareness• Website• Blogging• Social media• Keywords

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Prospects

• Ideal clients• Interested in your content• Responded to a call to action• E-book• Email list

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Paying Customer

• Solutions• Trust• Spokesperson

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Testimonials

• Strong content• Important for first time

visitors• Puts new customers at

ease

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866-874-3647

info@apexassisting.com