eMarketing BasicsCentral Highlands Digital Enterprise (DigiBiz)

About DigiBiz

The Central Highlands Digital Enterprise project conducts activities branded as DigiBiz. These training and development activities are managed through the Centre for eCommerce and Communications (CeCC) which is located within Federation University Australia. DigiBiz project activities are funded through the Australian Government's Department of Communications.

This training session is a collaboration with the City of Ballarat through Deborah Klein, Arts Project Officer.

Learn more about DigiBiz training activities: www.digibiz.net.au

Opportunity and potential of broadband technology

Enhanced productivity and global competitiveness

Transformative –TeleHealth- education -services- precision agriculture

Broadband benefits

Booming demand for data

International competitiveness

Productivity efficiencies

Enabling a more inclusive Australia

Busting the ‘tyranny of distance’ for rural and regional Australia

Social Media - source of venture capital - reducing social isolation

Online resources and tools - www.digitalbusiness.gov.au

Benefits of Broadband Technology

At the end of this training session you will:

◻ Understand the basic concepts of eMarketing

◻ Become familiar with online advertising and analytical tools

◻ Identify areas to improve your eMarketing effortsThis presentation is being displayed solely on iPad in an attempt to remain innovative.

We must try new things

Learning Outcomes

◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’

◻ Includes:

⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player

⬜ Online advertising

⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull

Marketing (Inbound Marketing) strategy.

⬜ Analytics - Using data to optimise and improve your marketing campaigns

◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community

groups

What is eMarketing?

The marketing mix has been disrupted since the uptake of digital marketing channels

◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...

◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...

◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...

◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...

Marketing Mix - 4 P’s

Inbound/outbound Marketing

Pull and Push Marketing(Integrated Mktg Comms)

Combining the two

Push and Pull Marketing(Integrated Mktg Comms)

SEO - Social Media via Prezi

DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni

@ElliottDigital

@DigibizVictoria

@CeRDI_FedUni

@chri5elliott

vine.co/Chris.Elliott

Contact

W: digibiz.net.auE: c.elliott@federation.edu.au