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Outbound Marketing vs Inbound Marketing

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Page 1: Outbound marketing vs inbound marketing

Outbound Marketing vs

Inbound Marketing

Page 2: Outbound marketing vs inbound marketing

Centrado en el producto Centrado en el individuo

Page 3: Outbound marketing vs inbound marketing

Interrumpe al cliente Atrae al cliente

Page 4: Outbound marketing vs inbound marketing

Utiliza medios tradicionales Utiliza medios digitales

Page 5: Outbound marketing vs inbound marketing

Comunicación unidireccional Comunicación bidireccional

Page 6: Outbound marketing vs inbound marketing

Llega al gran público Llega a un público cualificado

Page 7: Outbound marketing vs inbound marketing

Necesita gran presupuesto Necesita bajo presupuesto y mucha creatividad

Page 8: Outbound marketing vs inbound marketing

Busca vender Busca informar y entretener

Page 9: Outbound marketing vs inbound marketing

Ofrece poco valor añadido Aporta valor añadido

Page 10: Outbound marketing vs inbound marketing

Difícil de medir Sus resultados son medibles

Page 11: Outbound marketing vs inbound marketing

Descárgalo gratis aquí ▼

http://bit.ly/estado-inbound-marketing

El Estado del Inbound Marketing 2015

Descubre todos los datos sobre el uso del

Inbound Marketing en España y

Latinoamérica en este informe, para el que

hemos contado con la colaboración de más de

1400 profesionales.

http://bit.ly/estado-inbound-marketing

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