inbound marketing trumps outbound marketing

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INBOUND MARKETING TRUMPS OUTBOUND MARKETING

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INBOUND MARKETINGTRUMPS OUTBOUND MARKETING

INBOUND MARKETINGTRUMPS OUTBOUND MARKETING

62%

Inbound marketing costs 62 percent less per lead than

outbound marketing.

54%

Inbound marketing delivers 54 percent more leads into the marketing funnel than

traditional outbound leads.

48%

of marketers plan to increase their

inbound spending this year – the third year in a row that

inbound budgets are increasing at a pace of nearly

50 percent.

60%

of marketers have adoptedinbound marketing

strategies.

10xEffective inbound marketing

produces 10 x the conversions of outbound

marketing.

34%

Marketers dedicate 34 percent of their

department budgets to inbound tactics,

but only 11 percent to outbound.

INBOUND MARKETING ELEMENTS

Why CONTENT should be the core of your marketing strategy?• Content Marketing ROI

has increased by 300% in the past 3 years alone.

• Content Marketing makes 70% of consumers feel closer to a company.

Why it is important to CONVERT VISITORS INTO CUSTOMERS?• Companies that excel at

lead nurturing generate 50% more sales ready leads at 33% lower cost.

• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.Why you should be active on

SOCIAL MEDIA?

• 100% higher lead-to-close rate with social media than outbound marketing.

• 92% of marketers reported increased exposure for their businesses using social media.

Why BLOGGING should be a key element in your marketing efforts?• 100% higher lead-to-

close rate with social media than outbound marketing.

• 92% of marketers reported increased exposure for their businesses using social media.

Why SEO matters?

• SEO leads have a 14.6% close rate whereas outbound leads have a 1.7% close rate.

• Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages.