the beginner's basics of inbound marketing

The Basics of

Inbound Marketing

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

WHAT IS INBOUND MARKETING?

• Permission-based marketing that focuses on driving traffic to your website, converting that traffic into leads and turning those leads into sales.

• It’s marketing with a magnet, not a sledgehammer


“Inbound marketing is the philosophy of creating and optimizing helpful content

that earns the attention, trust and business of potential customers.”

WHAT IS INBOUND MARKETING?

WHY INBOUND MARKETING?


• Today’s consumers search online for providers and information

• Traditional outbound marketing methods are much less effective than 5-10 years ago

• Companies that focus on inbound marketing have a 62% lower cost-per-lead

WEBSITE DESIGN• A business’s website should be the hub of their

marketing efforts

• Clean, easy to navigate and visual

• Lead capture forms (lead generation is focus)– Email newsletter sign up– Free Resource Download– Request a Free Consultation

• Responsive design for mobile (Statistics show that more people will access the web via mobile than a fixed computer in 2014)


BLOGGING• Companies that blog get 55%

more website visitors

• Create content that is informative, educational, helpful or otherwise valued by your potential customers

• Positions a business as an industry expert and trusted resource within their field

• Every blog post is a new page that can be indexed in search engines


SEARCH ENGINE OPTIMIZATION

• Consumers search online to help with their buying decisions– (5,922,000,000 Google

searches every day)

• Position your website and blog content around what your customer is searching for


SEARCH ENGINE OPTIMIZATION

• Consumers search for two things:– Resources

• Create your informative, educational and helpful blog content

• Target long-tail keywords with blog titles and content

– Providers• Targeting location-specific

keyword phrases in website page titles, meta descriptions and content


SOCIAL MEDIA


• Stay “Top of Mind”• By building followers and

posting valuable content, businesses gain attention, traffic, trust and ultimately sales!

• Facebook, Twitter, Pinterest, LinkedIn, Instagram, Google+, etc.• Lots of industry-specific social

channels too!

• Facebook advertising allows you to reach an untapped market

QUESTIONS?


• Creative Inbound Marketing Agency

• Specialize in Website Design and Inbound Marketing Services (SEO, social media, blogging and email marketing)

• Strong Design Background (branding, business cards, brochures and any form of print design)
