improving inbox placement in 10 easy steps:
DESCRIPTION
Get your hands on our first infographic where we look at these simple foolproof steps to avoid the spam folder for mailer marketing campaigns, where the focus always has and shall always be Inbox Placement!TRANSCRIPT
ESPs that send only solicited emails & ban spammers from their
platforms have greater credibility with mailbox providers and
customers experience undisturbed inbox delivery by following the steps
outlined in this post.
Avoiding the Spam FolderInbox Placement In Just 10 Easy
StepsThanks to this great post from Blog.KISSmetrics.com and brought to you by Blogs4Bytes.WordPress.Com, we look at these simple foolproof steps to avoid the spam folder for mailer marketing campaigns, where the focus always has & shall always be Inbox Placement!
1. AVOID PURCHASE LIST
2. AVOID PURCHASE LIST
3. TEAM UP WITH A RELIABLE ESP
Purchased lists are ticking time bombs, waiting to devastate your
reputation as a sender. Riddled with dead emails and spam traps, they quickly inform mailbox providers
that you break the rules by sending unsolicited emails.
Spam filters analyze your content. There are no magic keywords to
enhance deliverability, but limiting the use of risky words—such as free,
buy, promo, etc.—reduces the likelihood of your emails landing in
the spam folder.
If you are on a dedicated IP, look at the certification provided by a
Return Path.com. They audit your mailing practices & can get you a
Sender Score Certified status guarantying that you inbox at most
of the major ISPs out there.
4. GET CERTIFIED
Avoid getting caught red-handed in any of these practices may cause
permanent damage to your deliverability ratios – Hash-busting, Deceptive Subject Lines, Misleading
Claims & Image Text.
5. AVOID DIRTY TRICKS
6. WHITELIST ME, PLEASE
Stick to a limited number of verified, recognizable From field names. Build
a good reputation for those addresses by sending only engaging,
solicited emails, and you’ll notice the difference
7. IT MATTERS WHERE YOU ARE “FROM”
Your email campaigns may contain risky elements that are detrimental
to the deliverability of your messages and therefore make a brief checklist like subject line testing, using ALL CAPS, etc.
8. NO RISK, NO PROBLEM
Want an easy way to monitor deliverability that costs you nothing?
Add a "seeded" list of email addresses using ISPs that your
customers use most often, such as Gmail, Yahoo Mail, AOL, and
Hotmail.
9. MONITOR YOUR DELIVERABILITY
Sending emails once every two or three months can be more
detrimental than sending multiple emails daily. Why? Your Customers
might forget all about you.
10. STAY IN TOUCH!
Your Email Marketing Service (EMS) asks mailbox providers, such as
Gmail & Yahoo Mail, to white list your domain or IP. That’s why it’s
important to send marketing emails via a reputable EMS rather from
your own email server.
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