28.01.12

This Week...Barcode Reader, Vapour Trail, Family Newspaper, No cup is safe, Mondays can be great

Barcode ReaderBritish Airways

Vapour TrailNike

Family NewspaperTokyo Newspaper

No cup is safe Nike

Mondays can be greatStarbucks

Barcode ReaderBritish Airways

A clever way for British Airways to promote their flights.

There is a lack of awareness around the destinations that BA travel to outside of the UK, so they decided to promote these destinations at the exact time that consumers are planning to travel to them.

Consumers got an unexpected piece of information when checking the price point of a travel guide in a Brazilian bookstore.

Nike is running “Vapor Trail”, a television commercial featuring the carnage left by football player Cristiano Ronaldo wearing Nike Mercurial Vapor IX as he explodes towards the goal.

Vapour TrailNike

In an attempt to engage more with kids, Tokyo Newspaper Tokyo Shimbun created an augmented reality smartphone app that 'translates' stories from the newspaper into a child-friendly format. It includes cartoon character commentary on stories, pop up headlines and child-friendly script to make the issues easier for kids to digest.

The move provided opportunities for advertisers as well, as several companies, including yogurt maker Meiji, who also placed their own interactive ads in the paper targeting children as well as their parents.

A lovely way to promote newspapers to children.

 

Family NewspaperTokyo Newspaper

Nike is promoting the signing of Rory McIlroy, the current number one golf player, with “No Cup Is Safe”, an ad featuring McIlory in a game of one-upmanship with Tiger Woods. The two golfers compete for the most surprising hole in one.

No Cup is safe Nike

Given the recent issues with their brand image, this is a nice creative ad from Starbucks, using only products found in store, to invent a story around sales promotion.

The ad suggests Monday is actually a pretty good day, all things considered, because lots of important things happened on a Monday, then giving viewers a run-down of notable historical Monday moments.

I’m not sure if a discounted latte is going to fix all of Monday’s problems but it might be a good start to the day. Now, time for a coffee...

Mondays can be greatStarbucks