07.07.14

This Week...Eyes on the road, Galaxy Getaway, Canada Day, Empty Chair, Closet S.O.S

Eyes on the roadVW

Galaxy GetawaysMarvel Entertainment

Canada DayMolson Canadian

Empty ChairGuinness / BBDO New York

Closet S.O.S Forever 21

Eyes on the roadVW

With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing.

A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device pushes an SMS message to all phones in the cinema, at the same time, a huge crash happens on screen. Followed by the safety message. And while the case video looks a little over the top, it’s a great stunt by Ogilvy Beijing.

Galaxy GetawaysMarvel Entertainment

A nice viral video and website to promote the upcoming Marvel film “Guardians of the Galaxy” in the guise of a holiday tour video which showcases some of the far out locations from the movie.

The piece captures the spirit of the footage seen from the movie so far by not taking itself seriously and showing a slightly irreverent attitude (and language!). Simple, clever and most of all funny.

Canada dayMolson Canadian

July 1st marked Canada day. And the world over, Canadians are celebrating their great country. Meanwhile, Molson Canadian, is celebrating too, but only for Canadian’s who know their national anthem.

With special Molson Canadian beer fridges placed around the country, you’re only chance of unlocking a free cold beer, is to sing the national anthem of Canada, word by word, to open the fridge full of beer for you and your mates!

Empty ChairGuinness / BBDO New York

In the latest instalment of their “Made of More” campaign in the US, Guinness has released this lovely, quiet and patriotic video called “Empty Chair”.

We won’t spoil anything here as it’s well worth taking a minute and a half to watch. It also follows on nicely from last year’s great “Basketball” advert by showcasing heroes, both everyday and otherwise, and people who are made of more than they might appear at first.

Closet S.O.SForever 21

Whether it’s turning up to an event to find someone else is wearing the same outfit, or spilling a drink down a brand new dress, we’ve all experienced moments where a spare outfit would have been extremely helpful. While the Soho House hotel in London has previously offered an emergency wardrobe service for guests, a new Costa Rican campaign called Closet S.O.S. is delivering a mini store on wheels to anyone in need of a new outfit at the last minute.

Created by marketing agency Ogilvy & Mather as a promotion for the opening of the third Forever 21 fashion store in Costa Rica, the company offered the service to the first 100 fans turning up at the unveiling of the new branch. The lucky attendees were given a cell number they could ring whenever they found themselves requiring some new threads. Regardless of their location, a Forever 21 van stocked with some of its latest collections arrived in response to the call, enabling participants to browse and buy some new clothes.