12.11.12

This Week...Professional Clicking, Pony, Instinct of Colour, Playable Billboards, Dublin Tagged

Professional ClickingBuyral

PonyToys R Us & eBay

Instinct of ColourOPI

Playable BillboardsJameson Irish Whiskey

Dublin TaggedDublin Design Collective

Here is the simple foolproof solution to making your video go viral- Buyral. It uses children, the elderly, interns, and well programmed machines to click furiously on your videos and send them viral. They have plans to suit every budget, offering businesses the chance to secure 1million views for just $29.99!

Of course this is just a parody video, and ironically it’s from the Canadian agency John St, that have brought us Pink Ponies and Catvertising, two viral videos that weren’t paid for!

Professional clickingBuyral

What little girl doesn't want a pony for Christmas? eBay and Toys R Us makes that dream come true in this fun Christmas TV ad for one little girl.

An overly ambitious Dad goes out on a limb to give his daughter the ultimate holiday surprise. Unfortunately, things don't quite go according to plan until, that is, the mother swoops in to save the day with a little help from her eBay Mobile app to buy her a gift from the Toys R Us store on eBay.

PonyToys R Us & eBay

A stunning new ad from OPI nail polish, using female dancers and a horse. Each dancer represents a different shade of polish but the horse was the star of the show. OPI wanted to demonstrate that each nail colour is a means of self expression. This ad will draw you in and the music is brilliant.

 

Instinct of ColourOPI

Playable BillboardsJameson Irish Whiskey

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshels, websites, banner ads, the Facebook app and even the real bottle itself, to launch the game from any smartphone.

The campaign was created by VML in Sydney, and activates a multi-million dollar outdoor media buy to integrate the outdoor campaign with the digital campaign.

Dublin TaggedDublin Design Collective

The Dublin Design Collective has created Dublin Tagged, an exhibition aimed at encouraging people to rediscover their cities.In Dublin, from the 6-12th November, you will find dotted around on 80 large individually crafted tags, insights into Dublin city. These insights are from a broad range of people, many of whom are actively involved in making Dublin even more dynamic and inspiring.

The central exhibition takes place on 4 Capel Street, where you will find a map to help you discover all the tags within Dublin.

A competition is being run to see who can find the most tags, all of the prizes are Dublin based which is really cool. At the end of the exhibition, as a thank you, those people whose memories were used on the tags will receive the key that unlocks their specific tag.

The exhibition is being funded by DCC through its Pivot Dublin 2012 Programme.

Check out the site here!