03.06.14

This Week...Goodbye serious, World Cup tickets giveaway, making a splash, the time travel booth, social effort scale

Breaking news via paper towelsMas por mas newspapers

World Cup tickets giveawayHyundai UK

Making a Splash!Cebu Pacific

The time travel boothHeineken

Social effort scaleAxe

Breaking news via paper towelsMas por mas newspaper

Newspapers have to be clever to keep up with online news content being offered at the click of a button!

Mexican free newspaper Mas Por Mas recently rigged paper towel dispensers in select corporate, mall and cinema toilets around Mexico City with WiFi printers. When patrons reached for towels, the machines spat out real-time breaking news from Mas Por Mas on each sheet.

QR codes directed users to the free newspaper's website, where unique visits reportedly increased almost 40 percent in two weeks.

FIFA World Cup Tickets Giveaway!Hyundai UK

It’s the World Cup season and all the brands are attempting to be a part of the conversations.

Hyundai and Copa90 teamed up to offer you a once-in-a-lifetime opportunity to go to Brazil, VIP style!

Simple entry mechanics to join the madness and get a chance to win that very special trip to Brazil.

Making a Splash!Cebu Pacific

This is certainly one way to inspire bored commuters on a rainy day - a travel advert that only appears in wet weather. The clever campaign sprayed-painted Hong Kong’s streets with a special deal to the sunny Philippines so that it only shows up when the pavement is wet. The quirky advert, from airline Cebu Pacific, announces to dreary commuters: 'It's sunny in the Philippines'.

The Time Travel BoothHeineken

Heineken in Taipei, celebrated their 140th Birthday by inviting people to travel back in time in their specially designed ‘Time Travel Booth’ to explore the secret ingredients of the world’s favourite beer.

Social effort scaleAxe

AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough!

To calculate your Social Effort Score, many parameters are taken into account. Each new post you make on social media is broken into pieces and categorised. Number of hashtags, percentage of capital letters, amount of emoticons, exclamation marks, punctuation, even the content of your post and hashtags.

Check your score out here!http://www.socialeffortscale.com/

Social effort scaleAxe