19.08.12

This Week...Fan Check Machine, A 4 Year Olds Bucket List, Dance Dictionary, Jump for D Rose, The Empty Shop.

Fan Check MachineBillboard Magazine

A 4 Year Olds Bucket ListWater is Life

Dance DictionaryPuma

Jump for Derrick RoseAdidas

The Empty ShopA Loja Vazia

The mobile generation is having a negative effect on newspapers and magazines as breaking news can be accessed more and more quickly online.

In this innovation, Billboard looked to link their music loving readers with a physical copy of their latest magazine. By plugging your iphone into the ‘Fan check machine’, this allowed it to access your music and check whether or not the fan had over 20 tracks of the current cover artist. Those who had received a copy of the magazine for FREE!

Fan Check MachineBillboard Magazine

A Four Year Olds Bucket ListWater is Life

People normally start to think about ticking things off their 'bucket list' i.e. list of things they wish to do before they die, as they get older and believe that time is running out. However, Nkaitole was recently able to experience every single thing he has ever wished for (so far), at the tender age of four.

The good news is that the young boy is not sick or dying. He was picked for this project by New York-based advertisement agency DDB for a campaign for the 'Water is Life' organization, to depict the dire issues faced by children in third world countries like Kenya from lack of something we all take for granted - Clean water. According to the organization, one in five children that live in the rural areas of most third world regions, die before the age of five from water borne diseases. Hopefully, Nkaitole is not going to be part of that statistic and will live a life long enough to experience an entirely new bucket list - One that is equally fun!

Dance DictionaryPuma

The Puma Dance Dictionary was created by Grey London to push the brand's new Sync fragrances, this allows users to select words and phrases which are then translated into dance moves by freestyle performers right here.

Of course these can then be shared with friends via social media. This may or may not get a lot of shares and traction but there is no doubt about the talent of the performers.

Jump for Derrick RoseAdidas

Brilliantly simple idea from Adidas Basketball, Derrick Rose is a much celebrated Chicago Bulls basketball star. To celebrate his new basketball shoe collection Adidas opened the D Rose Jump Store in London.

The unique store gave fans the chance to win a pair of the shoes, all they had to do was pick them off a shelf, seems simple except the shelf was ten feet from the ground which in case you didn’t know is the typical height from the ground of a basketball rim.

This beautifully shot video captures the simplicity of the idea and provides for some light entertainment at the same time. Hundreds of people descended on Hackney to be in with a chance to meet the star and win the shoes.

Everyone has unwanted clothes they wore once or twice and maybe not at all. As a result clothes collections take pace across the world for different charities.

In this case BRMalls Shopping mall (VillaLobos) in São Paulo, Brazil, acknowledges this and puts a spin on the concept. Its recent Winter Clothing Drive campaign, where consumers are encouraged to “bring clothes to the shop instead of taking them away from the shop.”

Stylists man the shop each day creating fashionable displays of donated goods in order to encourage people to bring clothing that is in good condition. All donated clothing is unloaded from the store each evening, leaving an empty shop for the process to begin again each morning.

The Empty ShopA Loja Vazia