29.09.14

This Week...The Casino, Puppies, Red mugs, Waiting for the iphone 6 & Hidden Treasure.

The CasinoVolvo

PuppiesKLM & Budweiser

Red MugsNescafé

Waiting for the iPhone 6Natonal Coalition for the Homeless

Hidden TreasureStrauss

The CasinoVolvo

As with all Volvo’s brand videos, theytend to highlight a specific technical aspect of Volvo Trucks. This time it's the I-Shift Dual Clutch gearbox, adapted from sports car technology.

And to do so they have set up hidden cameras outside a casino on the Italian Riviera where it is Gala night. Ambrogio Adani, a young valet thought he was hired by the San Remo Casino to park sports cars and is very excited about the job at hand.

However, Academy Award nominated director Henry-Alex Rubin, hand picked the unknowing valet to showcase the sports car like driveability of the Volvo Trucks.

PuppiesKLM & Budweiser

KLM's new lost and found program is a lesson in perverse incentives. On one hand, owners who leave property behind risk losing it permanently. Then again, since lost items stand to be returned via Beagle, it may be tempting to start "accidentally" forgetting more things on the plane.The Dutch airline has started using an adorable, vest-wearing dog to return lost property, sending him down the concourse to literally sniff out rightful owners after they've disembarked at Amsterdam's Schiphol Airport.

BudweiserGlobal Be(er) Responsible Day – 19th Sept saw Budweiser continue on their Super Bowl 2014 TV campaign. This time the focus was on drinking responsibly because there’s always someone waiting for you.

Using an adorable dog practically ensured that this video would go viral – last week it appeared in numerous non-trade news / gossip sites.

16m views on Youtube…and counting.

Red MugsNescafe

Tasked with engaging Nescafé fans in two of the biggest cities in Croatia, in this case study , red Nescafé mugs were locked to park fences and benches.

Facebook was used to spread the word about the activation and in order to unlock the mugs fans had to interact with a facebook app giving them a special code to unlock their mug. And enjoy a cup amongst fellow enthusiasts.

Waiting for the iPhone 6National Coalition for the Homeless

First World Problem:

In the US, people queued for weeks to be among the first to buy an iPhone6.

The National Coalition for the Homeless (NCH) videoed people waiting in line for the new iPhone 6. They spoke about the difficulties of living outside and how they were looking forward to going home to their own beds.

They got to go home on the 19th Sept but 600,000 homeless people didn’t – a quarter of whom are children.

Hidden TreasureStrauss

Unilever Ice cream company Strauss wanted to give kids (and grown ups) a treat while they enjoyed their time at the beach.

Kids love to play in the sand, building castles and digging. However for all the digging that is done on a beach, it seems nothing is ever found! Strauss decided to change this and surprise kids while fulfilling their dreams of finding a treasure, hidden in the sand!