GOOGLE’S NEW APP

INBOX

People like to open emails more on smart phones & mobile devices.

Mobile phones & Emails

Now a days, more people are accessing internet on their mobile phones.

Thus Smartphone's are also being used for accessing business emails.

The penetration of people accessing internet over mobile is increasing rapidly.

Plan your campaigns smartly

Email marketers have to change there strategy

to target users accessing mails in mobile

phones to maintain desired open rates.

Only important mails

Google’s latest inbox APP allows you to

integrate with your Gmail account.

This APP facilitates users to view only those

mails which they consider important.

1. Features of new Gmail APP.

Gmail has expended the categories created

last year.

These categories helps in classifying the mails

which have similar content.

Inbox is smart enough and can be trained to

filter mails that you consider important.

New Inbox App by Gmail

2. Feature of new Gmail App

This app facilitates users to filter out important

details from each email.

That is even if you have the good content in

your campaigns, customers will hardly see it

until they open the mail completely.

Emails are prioritized for

Smartphone users

3.Feature of New Gmail App

This App facilitates users to customize

reminders so as to prioritize their task.

New strategies which may be a

game changer

Through there are no absolute way to overcome

this new Gmail App, but few points which may

get you high open ups are

Best Subject line

Responsive design

Segment Gmail Users

Attractive images

Get good content

Strategies to be followed by

ESPs

Focus on subject line, the subject line now

becomes more important.

Subject line must be compelling enough to

initiate high response rate from the recipients.

Use A/B Split testing for subject

line

Determine the best subject line by using A/B

split test to find suitable subject line.

2 Responsive design

Still many companies send non-responsive

mailers.

Sending non responsive mailers will cause

loosing your customers.

3. Segmenting Gmail Users

Segmenting tool helps to classify Gmail users

and non-Gmail users.

Mobile analytical tool helps in keeping record

of mobile openers.

4. Attractive Images

Composing mailers with eye catching images

can really boost open rates for your email

campaigns.

Good content for high open-up

Keep your mailers fresh and exciting with new

offers or new products.

Don’t bore your customers with stale

information which deteriorate open rate of your

campaign.

Thank You

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