ford social marketing and the auto industry by scott monty
Post on 12-Sep-2014
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Ford Social Marketing and the Auto Industry by Scott MontyTRANSCRIPT
Social Networking & the Automotive Industry:
Moving Along the Information Superhighway
Scott Monty, Global Digital Communications
Ford Motor Company
An industry in CRISIS
Strategy
Drive one.
Meet one.
HOW?
Leadership
Internal
Sharepoint•Blogs
•Wikis
•RSS
•Collaboration, training, culture, knowledge management
External
Source: Universal McCann’s Wave3 study, April 2008
Is it working?
How you can reach me
Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]