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THE “CAR” IN KARMA Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)

Author: automotive-social-media-marketing-reputation-management

Post on 11-Aug-2014

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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/

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  • PUTTING THE CAR IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  • We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  • Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist. -Marcus Aurelius
  • Leadership & a Plan
  • Products
  • Technology
  • We are a green , global, high-tech company that is improving peoples lives.
  • Okay, so now what?
  • Ninety percent of social media is just showing up. Its the other half thats hard.
  • Accessibility
  • Transparency
  • Authenticity
  • Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
  • Making it happen
  • Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  • Ford CEO Alan Mulally on Twitter
  • Leadership in action
  • the2010mustang.com
  • apps.facebook.com/ford-fusion
  • Keys to the City
  • PlaidNation.com
  • WeddingRoadTrip.com
  • fiestamovement.com
  • Effective?
  • Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
  • Whats next?
    • Cross-training staff
    • Rolling it into other functions
    • Going for the 1%
    • Connecting with enthusiasts
    • Update FordProposals.com
    • Listening to our community for suggestions
  • Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com