the automotive opportunity - scott lyons, ford
DESCRIPTION
Presented at the Mobile Monetization Summit 2013 http://www.mmsummit.comTRANSCRIPT
Scott LyonsBusiness Development, Connected Services Solutions Organization
The Automotive Opportunity
58% of smartphone owners in the US and 47% in Western Europe report using apps while driving!
Build It and They Will Come
2013
Apps + Apps and More Apps
Distracted Driver Guidelines + Common Sense
USE CASES DEFINED AND RIGOROUSLY TESTING
Connected Car: A Personalized Experience
Unique/Value Driven In Car Experiences = Monetization Opportunity
Vehicle DATA
+1
=+ +
EXAMPLE: Driver Performance App
B2B: FleetsB2C:
Consumers
Car ONLY Experiences = Monetization Opportunity
=+
EXAMPLE: ‘Stay Awake’ Assistant
Everyone
Car Only Apps = Untapped Market
+
In Car in MONTHS Rather Then Years…
Access to head unit + Screen
Define use cases + Integrate API’s
How SYNC AppLink Works
2 - Access & control apps through SYNC voice commands and vehicle
buttons
1 - App audio through vehicle sound system
3 - App content shown on vehicle
display
4 - Apps can access vehicle
data like GPS, odo, etc.
AppLink is software on the vehicle and in the smartphone application
SYNC AppLink: Cross Platform + Open = Developer Friendly
First automaker to announce an open mobile app developer program at the 2013 International
CES in Las Vegas
Ford has contributed the source code for SYNC AppLink
to the open-source GENIVI Alliance
SMART DEVICE LINK
• NEW FEATURES, FAST• EASE OF USE• RIGHT APP RIGHT MARKET• SEAMLESS USE• COST
CONSUMER Benefits….
• HIGHT VOLUME PLATFORM• GLOBAL • PUSH NEW FEATURES FAST• COST & TIME TO MARKET• OEM COLLABORATION
DEVELOPER Benefits….
• HARNESS INNOVATION• TIME TO MARKET• PIPELINE • CONSUMER SATISFACTION
FORD Benefits….
19
SYNC AppLink – App Discovery and Dev Environment
www.developer.ford.comFord App Catalogue to improve discoverability of AppLink enabled
AppsLink to AppStore for purchase and download
APP CATALOGUE
SDK and Developer Tools
SOFTWARE DEVELOPMENT KITS
DOCUMENTATION
SAMPLE CODE
TEST PROCEDURES
TIPS AND TRICKS
BLOG POSTS
ONLINE FORUM
FORD SUPPORT