How to be an Effective Online Spokesperson

Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)

Who am I?

Why Ford?

Getting Started1.Have the support of senior leadership

2.Bring Legal in early & often

3.Establish your approach – branded, personal or blended

4.Remind people that results are not instantaneous

5.It’s more than one person’s job

Have the support of senior leadership

Bring Legal in early & often

Establish your approach – branded, personal or blended

Remind people that results are not instantaneous

It’s more than one person’s job

Know where to get involved

Know when to get involved

People will start to notice.

Guidelines:

1.Listen first2.Listen some more3.Reply in context4.Be respectful5.Have resources at the ready6.You're always on the record7.Be human8.Have a sense of humor9.Don't take it personally

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Photo credits (Flickr):

How you can reach me

Twitter: http://twitter.com/ScottMonty

Web: http://www.scottmonty.com

Facebook: http://facebook.com/scottmonty