FaceBook Secrets

By Joseph Bushnell

Facebook.com/josephbushnell

Twitter - @josephbushnellHashtag for tonight's event - #FaceBookSecrets

Why All The Hype?• Over 600 Million Users worldwide on

FaceBook, which means 1 in 13 people in

the world are on FaceBook• If FaceBook were a country they would be

the 3rd largest in the world• 50% of users log on any given day• People average 4 log ins per day spending over 30 mins in

total. That’s 6 whole days each year of just FaceBook time!• 15% of all UK traffic & 25% of all USA traffic is FaceBook

activity• Search Engines refer approximately about 7% of visits to it• Over 200 million active users on FaceBook Mobile

What does this mean for Your Business?

It Has Never Been Easier to Find Your Target Audience

Take full advantage of FB’s Gold Mine of Data

It Has Never Been Easier To Publish Your Content

FaceBook is Technophobe friendly

Reduces Overheads

It’s Free!

Global Distribution

You now have access to your own global TV Channel & Printing Press

It’s Never Been Easier To Build Strong Relationships

With Your Customers

Increase Opt-Ins

The Money is in the list!

Ability To Go Viral

More Influence In Your Niche

Be Seen & Thought of as a Leader

Can Lead To More Opportunities

Lead Generation

Brand Awareness

More Traffic To Your Website Or Blog

Ultimately all this leads to an Increase in Sales

My top 7 ways to get people to like your fanpage

1. Entice Them With Bait

2. FaceBook Ads

3. Social Plug - Ins

4. Guest Blogging

5. Joint Ventures

6. Text Message

7. SEO

Entice Them With Bait

Entice Them With Bait

Entice Them With Bait

• It’s called a Reveal Tab• You must provide a High Quality

Incentive...

Free PDF, Video, Audio, Software

or Consultation • It’s made using I frames this is the only technical aspect

of a FaceBook page so just outsource it...

Fiverr.com or Odesk.com• Make sure you set this page as your default landing tab

so that when new people arrive at the page this is the first page they see

FaceBook Ads

FaceBook Ads

• Can target people like never before, we reveal our personality to FaceBook & they serve us ads that we are likely to be interested in

• This means you can show your ads to the people who are most likely to be interested in your products or services. Less wastage!

• You can build your fan page this way or just send traffic directly to your website

FaceBook Ads• Would it help you if you could target people based on

these criteria...• Age?• Gender?• Location?• Interests?• Relationship Status?• Language?• Education?• Sexuality?• Work?• Birthday?

Social Plug – Ins

• A great way to make your website social & integrate seamlessly with FaceBook

• Social Plug-Ins can be found at facebook.com/share

• Here are 3 of my favourites...

Like Button

• Adds social proof & can go viral• Every person who clicks this button shares it to their

wall & can get into their friends newsfeeds

Like Box• People on your blog or website can instantly“Like” your fanpage & view your latest posts• People can see howmany fans you havewhich adds social proof

Comments• Comments on your website or blog• Each comment is shown not only on your site but on their FB wall too!• You will get more comments using FB than any other platform, people are hardwired to comment on FaceBook

Guest Blogging• Find blogs related to your topic & keywords in Google

(Higher traffic the better)• Send an email to the owners of the site asking if you can

write a guest post for them• Write a quality article or do an interview together

• At the end of the article include a link to your fan page with a call to action

• Cool resource – bloggerlinkup.com

Joint Venture

• Find other related pages & group admins who have an audience who may be interested in your page

• Offer to do a reciprocal link exchange• In the form of a recommendation, guest blog,

interview, video, squeeze page or even special offer just make sure they include a link to your fan page

• Content + Link

Text Message• Get people to text 32665 (Fbook) and then... like yourusername

• So for me it’s... like josephbushnell

• Great for public speakers• Offline ads & signage• Radio• Webinars• Even just one on one

SEO• Helps to get you found on both external search (Google) & FaceBooks internal search• Main keyword must be in the title of your page• Keywords included in info tab & descriptions• Have lot’s of fans! (Internal)• Have lot’s of links to your page (External)• Post often & include keywords in your posts (Internal)• Encourage people to like & comment on your posts

(Internal)

The formula to make sure your posts show in other peoples news feeds

FaceBook uses an algorithm called Edge Rank to decide on what to show in people newsfeeds

Edge Rank

• Relationship – How often do you talk? How often do they view your content or page?

• Popularity – How many likes, comments & shares did that particular update get? The more the better. This means crafting your message in such a way that gets people to do this

• Time Decay – If you do these first two correctly then your posts will stay in the newsfeed for longer

The must have applications to give your page the edge

• Applications can really enhance the functionality of your page

• Can make your page almost like a website• You can check out FB’s apps directory by

going to facebook.com/apps• Here are 4 of my favourites...

Applications - Twitter

• The official Twitter app• It will automatically post all your FB posts to Twitter & drive traffic from Twitter over to Your FaceBook page• Facebook.com/Twitter

• Optional - If you want to your tweets to automatically show on your fan page go to... twitter.com/widgets/facebook

Contests & Sweepstakes by Wildfire

• These are two different apps• Contests skill based & Sweepstakes are random• Read all of FaceBooks rules before running one or you

can get into trouble...facebook.com/terms.php/ad_guidelines.php#!/promotions_guidelines.php

• Wildfire are FaceBook approved• You can get a lot of email sign ups with this• With their premium service you can even require them

to like your page to enter

EventBrite

• Eventbrite allows you to easily sell tickets to an event• Gives your attendees an easy to fill out registration

form• Workshops, webinars, teleseminars etc• Allows you to easily publish & promote your event on

your FB page

My Ustream

• Can broadcast live to your FB fans• All you need is a camera & an internet connection• Great for live events• Internet TV shows

What are FaceBook deals?

• FaceBook deals have just launched in the UK• Your business needs to a physical location• Someone checks-in to your premise using FB mobile• This creates a story on their wall for more visibility

• It incentivizes people to come to your premises & also spreads the word to their FaceBook friends!

4 types of Deal• Individual – One time offer

• Loyalty - Requires someone to check-in multiple times. Repeat business!

• Friends – Requires a certain number of people to check-in together. Larger footfall

• Charity – You make a donation to a good cause for an action taken

FaceBook Deals

• Still in beta in the UK• Must be done with an FB representative• facebook.com/deals/business

Why 2011 is the year you must jump on the FB bandwagon or get left behind

• People expect it now. 85% say they prefer to do business with brands that have a strong social media presence

• Google have now just added sharing options such as Likes & Retweets etc to their algorithm, not many people know this! Helps with SEO!

• People will become more picky as to what fan pages they Like when they realise there are limits to how many pages they can Like

• The prices of FaceBook are ads going up. We don’t know what cost per clicks will be in the future, only that as more people pile in prices rise & competition gets more fierce

• FaceBook deals just released on Jan 2011 – Get in early• We are in a recession right now! Take advantage of this free service• If you do nothing now, how far ahead will your competition get in the

mean time?

Thank you for listening to FaceBook Secrets