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7SecretstoDentalFacebookSuccessLookingtoconvertFacebookuserstoNEWPATIENTSorlookingtogrowyourFacebookaudience?Here’ssomesecrets,tips,andstrategiesthatcanfasttrackyoursuccess!

Strategy#1:InstallTheFacebookPagePlugin

TheFacebookpagepluginletsyoueasilyembedandpromoteanyFacebookpageonyourwebsite.JustlikeonFacebook,yourvisitorscanlikeandshareyourFacebookpagewithoutleavingyoursite.Tokeepitsimple,whenvisitorsarebrowsingyourwebsite,thereshouldalwaysbeanobjective.Thereshouldalwaysbeanactionthatyouwantyourvisitorstotake.OneoftheseactionsshouldbeforthemtolikeyourFacebookpage.YourwebsitevisitorswillseeasmallboxwhichincludesyourFacebookcoverphoto,alistoftheirfriendswholikeyourFacebookpage,andabuttontolikeyourpage.TheyalsohavetheabilitytowatchthefeaturedvideoattachedtoyourFacebookpage.

Here’swhyyoushouldaddaFacebookPagePlugintoyourwebsite:

Visitorstoyourwebsitearewarm,whichmeansthattheyhavechosentofindoutmoreaboutyou.ThismeansthattheyarelikelytofollowyourFacebookPage,too.

AFacebookPagePluginisoneofthemosteffectivewaystogrowyourfancommunity.Itissupereasytoimplement(takeslessthan5minutes!)andwillallowfirst-timevisitorstoyoursitetokeepintouchwithwhatisgoingoninyourpractice.

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Strategy#2:Invitethosewholikeyourpoststolikeyourpage

Averyeasy,inexpensivewaytogrowyourFacebookcommunityisbyinvitingthosewholikedyourpoststolikeyourpage.Thereasonthisstrategyworksisthatthesepeopleareconsidereda“warmaudience”becausetheyhavealreadyseenyourpostsandhavelikedyourcontent.Theyareverylikelytolikeyourpageoncetheyreceiveyourinvitation.Youcanthenstayconnectedtothemandhaveyourengagingcontentshowupintheirnewsfeeds.

Here’showthisworks:Oncepeoplelikeyourposts,hoveroverthelikeboxandsendthemtheinvite.Thisisinvitingthemtolikeyourbusinesspage.

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Strategy#3:TargetYourExistingPatients

Averyeasywaytogrowyourfanbase,andfast,istotargetyourexistingpatientswithFacebookads.Onceyoucreateanengagingpostthattalksaboutgreatthingsthataregoingonbehindthescenesinyourpractice,yourpatientswillverylikelyreacttothepostandlikeyourpageaswellasshareyourpostswiththeirfriends.

YoucancreatethiscustomaudiencewithintheFacebookAdsDashboardbyselectingAudiencesandthenCreateCustomAudience.

Here’swhyyoushouldtargetyourexistingpatients:

YourexistingpatientsaregoingtobethecheerleadersonyourFacebookpage,nomatterifyouarejustgettingstartedorwhenyougrowthousandsoffans.Theywilllikeandshareyourposts,andprovidesocialproofthatyourpracticeisthebestaswellassharestorieswiththeirfriendsofwhytheyshouldbecomeapatientofyourpractice.

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Strategy#4:TargetPeopleWhoHaveSimilarInterestsandBehaviorsToYourCurrentPatients

ThisstrategyistakinggrowingyourFacebookaudienceonestephigher!Onceyouhavecreatedyourcustomaudienceofyourexistingpatients,thenextstepistocreateanaudiencethathassimilarcharacteristicstoyourexistingpatients.Youdothisbycreatingalookalikeaudience.Sobasicallyyousay"Facebook,createalistformeofpeoplewhohavesimilarcharacteristicstomycurrentpatients.

YoucancreatethiscustomaudiencewithintheFacebookAdsDashboardbyselectingAudiencesandthenCreateLookalikeAudience.

Here’swhyyoushouldcreatealookalikeaudienceofyourcurrentpatients:

Lookalikeaudiences,createdbyFacebook,arethosepeoplewhoaremostlikeyourexistingpatients.Thisoneisano-brainer!Thismeansthatyourpostsgetseeninthenewsfeedsofpeoplewhoarenotcurrentpatients,butbecauseoftheirlikes,interests,ordemographics,theyarelikelytobecomepatients.

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Strategy#5:CreateaWebsiteCustomAudience

WebsiteCustomAudiences(alsoknownWCA)allowyoutocreateFacebookadstotargetpeoplewhohavepreviouslyvisitedyourwebsite.

Whyisthissoamazing??

WebsiteCustomAudiencesisonemorewaytoreachanincrediblywarmaudience.Peoplethathavealreadybeentoyourwebsitearealreadyexposedtoyourbrand.Oncetheyseeyourpostsshowingupintheirfeeds,theyareverylikelytobecomeafan,takeyouuponyouroffers,continuetoengagewithyourpage,andbecomeanewpatients.

Customaudiencesallowyoutotargetyourpatientlist,butnowyoucanreachpeoplewhomaynotbeapatientnoracurrentFacebookfanbutwhohavevisitedyourwebsite.

Anotherverycoolfeatureisthatyoucanfocusonthosewhovisitedaparticularpageorasectionofyoursite.YoucanalsoconcentrateonthosewhovisitedpagesthatincludedaparticularkeywordintheURL.

Thiscustomizationpotentialforsuchadsisincredible.

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Strategy#6:IncreaseYourEngagement

OneofthemostcommonreasonswhypeoplestruggletogetnewpatientsfromFacebookisthattheyarepostingstockcontent.Thisincludescartoonsandgenericcontent.

Ifyouwanttogetyourpostsseen,youmustsharepostsaboutwhatishappeninginyourpracticeeveryday--whatgoesonbehindthescenes.Thisincludespatientvideotestimonials,communityoutreach,andhowyou’rechanginglives.It’sallaboutevokingemotion.

EverytimeyoupostonFacebook,askyourself,isthissharablecontent.Youwanttomakesurethatpeopleareliking,reacting,commentingandsharingyourcontent,andyoumustberesponsive.Youneverwantpeopletoaskaquestion,andnooneistheretorespond.

Facebookwantstomakesurethatusershaveagreatexperience.Asyourengagementincreases,themoreorganicreachyouwillreceiveforyourposts.

Strategy#7:BeConsistentandEmbraceFacebookAds

Asitrelatestoconsistency,fartoomanydentistspostwaytoinfrequentlytoseeanyrealresults.Youmustcreateaconsistentscheduleforposts,andmakesurethattheyarepostsworthsharing.Irecommendpostingatleastoncedaily,especiallywhileyouaregrowingyourfanbase.

ThefinalsteptomassivesuccesswithFacebookistocreatetargetedadcampaigns.Youcancreatecampaignsandpromotionsaroundyourdifferentserviceofferings,andchooseexactlywhoyouwanttoseethem-beitpastwebsitevisitors,emailsubscribers,lookalikesofyourpatientlistoryourFacebookfanbase!

IinviteyoutojoinhundredsofotherpracticesthataredoublingtheirnewpatientnumbersinsideoftheFBMasterycommunity.

Dr. Anissa Holmes http://www.dentalfbmastery.com